Carolina Hurricanes Audience in United States

Carolina Hurricanes logo

Carolina Hurricanes has an estimated audience of 4,200,551 people in United States. 35.5% are female, 64.5% are male, average age 39.1. Top regions: North Carolina, South Carolina, New York. Top brand affinities: Connor McDavid, Calgary Flames, Florida Panthers, Winnipeg Jets, Ice hockey.

The average Carolina Hurricanes fan in United States is 39.1 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, New York. Top brand affinities include Connor McDavid, Calgary Flames, Florida Panthers, with strongest over-indexing on Connor McDavid (53.03× the country average). Demographically, the Carolina Hurricanes audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Carolina Hurricanes fans

Demographic split for Carolina Hurricanes audience in United States
MetricValue
Female35.5%
Male64.5%
Average age39.1
Estimated audience size4,200,551

Audience persona

The typical Carolina Hurricanes fan in United States is more male, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Connor McDavid.

Top regions in United States

Top regions ranked by reach for Carolina Hurricanes in United States
RegionReachAffinity
North Carolina2,753,04221.78×
South Carolina214,2243.39×
New York206,0950.88×
Florida205,7540.72×
Virginia131,0121.28×
Pennsylvania113,6820.8×
California101,5840.22×
Georgia101,3330.78×
Texas96,8540.27×
New Jersey85,9920.8×
Massachusetts71,0120.86×
Ohio63,1050.49×
Michigan58,8410.54×
Illinois58,2610.42×
Colorado57,3790.87×
Tennessee55,1690.65×
Connecticut48,1741.14×
Maryland37,0530.51×
Arizona33,9700.4×
Minnesota30,8490.51×
Missouri27,3690.4×
Indiana26,4870.35×
Nevada24,9750.61×
Washington23,7800.28×
Alabama22,5220.38×
Wisconsin22,3750.35×
Kentucky18,3290.35×
Louisiana17,0560.31×
Maine13,1010.87×
New Hampshire12,2260.74×
Utah12,1670.32×
Oregon11,7810.24×
West Virginia11,5910.59×
Oklahoma11,3010.24×
Mississippi11,0710.32×
Iowa10,4110.3×
Rhode Island9,8930.74×
Washington, District of Columbia9,2140.73×
Kansas8,5490.26×
Arkansas7,7390.22×
Vermont6,6820.91×
North Dakota6,5310.76×
Montana6,4670.55×
Nebraska6,0760.29×
Alaska5,7350.64×
Delaware5,4210.47×
New Mexico5,4140.26×
Idaho4,6630.22×
Hawaii4,0950.23×
South Dakota3,1960.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carolina Hurricanes audience
BrandAffinityCategory
Connor McDavid53.03×Sports
Calgary Flames31.88×Sports
Florida Panthers12.28×Sports
Winnipeg Jets17.94×Sports
Ice hockey4.31×Sports
AutoZone2.81×Cars & Mobility
Dallas Stars7.83×Sports
Wrench4.19×Home & Garden
State (magazine)12.77×
North Carolina Tar Heels football8.64×Sports
Stanley Cup playoffs9.5×Sports
Drill3.62×Home & Garden
Hurricanes (rugby union)10.13×Sports
Carolina Panthers5.22×Sports
Food Lion4.25×Shopping
Haul truck4.15×Cars & Mobility
Drill bit4.28×Home & Garden
Buffalo Sabres7.94×Sports
Wake Forest Demon Deacons football16.59×Sports
USA Hockey7.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carolina Hurricanes audience
TraitClusterScore
Quality AwarenessPREMIUM1.68
Risk AppetiteTHRILL1.35
Early Adopter MentalityPOWER1.26
TraditionCONSERVATISM1.25
PatriotismCONSERVATISM1.24
ExtroversionTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Carolina Hurricanes
CountryShare
United States66.5%
Canada11.8%
Brazil3.1%

See Carolina Hurricanes audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Carolina Hurricanes have in United States?

Carolina Hurricanes has an estimated audience of 4,200,551 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of Carolina Hurricanes fans?

35.5% of Carolina Hurricanes fans are female, 64.5% are male, with an average age of 39.1 years.

Which brands do Carolina Hurricanes fans like most?

Carolina Hurricanes fans show strongest brand affinity for Connor McDavid (53.03×), Calgary Flames (31.88×), and Florida Panthers (12.28×) over the country average.

Where do Carolina Hurricanes fans live in United States?

Carolina Hurricanes fans in United States are most concentrated in North Carolina (reach 2,753,042), South Carolina (reach 214,224), and New York (reach 206,095). These three regions account for the largest share of the active audience.

What other brands do Carolina Hurricanes fans also like?

Beyond Carolina Hurricanes itself, the audience over-indexes on Calgary Flames (31.88×), Florida Panthers (12.28×), Winnipeg Jets (17.94×), and Ice hockey (4.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carolina Hurricanes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.