Rascasse Audience Intelligence

Pittsburgh Penguins Audience in United States

A data profile of the people who buy, follow and care about Pittsburgh Penguins in United States — modelled from more than twelve digital signal sources. Pittsburgh Penguins has an estimated audience of 7,210,385 people in United States.

#6among Ice hockey in United States#104among Team in United States#397in Sports

The average Pittsburgh Penguins fan in United States is 37.6 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Florida, Ohio.

Top brand affinities include Sidney Crosby, Connor McDavid, Toronto Maple Leafs, with strongest over-indexing on Sidney Crosby (29.76× the country average).

Demographically, the Pittsburgh Penguins audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pittsburgh Penguins fan in United States is more male, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for Sidney Crosby.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pittsburgh Penguins profile in United States.

Audience size
7.2M
in United States
Gender
35.0%♀
65.0% male
Age
37.6
average years
Country rank
#4897
Team in United States
Fig. 01

Search interest · 12-month trend

+236%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pittsburgh Penguins fans

35.0% are female, 65.0% are male, average age 37.6.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Pittsburgh Penguins audience in United States
MetricValue
Female35.0%
Male65.0%
Average age37.6
Estimated audience size7,210,385
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Pittsburgh Penguins audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

66.8%

of the worldwide Pittsburgh Penguins audience comes from United States.

Worldwide audience distribution share by country for Pittsburgh Penguins
CountryShare
United States66.8%
Canada19.1%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pittsburgh Penguins audience in United States is strongest.

Fig. 05

Top regions by affinity

Pittsburgh Penguins fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~3M15.04×
02West Virginia~200K6.74×
03Ohio~300K1.77×
04Delaware~20K1.22×
05South Carolina~100K1.17×
06Montana~20K1.13×
07Virginia~200K1.12×
08Maryland~100K1.06×
09North Carolina~200K0.90×
10Vermont~9K0.83×
11Florida~300K0.82×
12Alaska~10K0.76×
13New York~300K0.75×
14North Dakota~9K0.70×
15Washington, District of Columbia~10K0.67×
16New Jersey~100K0.63×
17Colorado~60K0.63×
18Idaho~20K0.62×
19Maine~10K0.62×
20Connecticut~40K0.60×
21New Hampshire~10K0.60×
22Iowa~30K0.58×
23South Dakota~8K0.56×
24Indiana~60K0.55×
25Nevada~30K0.55×
26Michigan~90K0.54×
27New Mexico~20K0.53×
28Nebraska~20K0.53×
29Tennessee~70K0.52×
30Arizona~60K0.49×
31Kentucky~40K0.49×
32Massachusetts~60K0.47×
33Minnesota~40K0.47×
34Rhode Island~9K0.47×
35Wisconsin~40K0.45×
36Georgia~80K0.42×
37Alabama~40K0.42×
38Utah~20K0.42×
39Oregon~30K0.40×
40Hawaii~10K0.39×
41Missouri~40K0.37×
42Mississippi~20K0.36×
43Kansas~20K0.35×
44Illinois~70K0.34×
45Washington~40K0.34×
46Oklahoma~20K0.31×
47Arkansas~10K0.27×
48Texas~100K0.25×
49Louisiana~20K0.25×
50California~200K0.24×
Fig. 06

Affinity by region

Affinity by region — Pittsburgh Penguins, United States
0.24×1.00×15.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pittsburgh Penguins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pittsburgh Penguins audience
#·InterestCategoryAffinity×
01Evgeni MalkinSports41.05×
02Mario LemieuxSports32.68×
03Connor McDavidSports30.50×
04Sidney CrosbySports29.76×
05Pittsburgh Tribune-ReviewNews26.54×
06Pittsburgh Post-GazetteNews25.00×
07Toronto Maple LeafsSports22.73×
08Monongahela RiverTravel & Leisure22.60×
09WPXIMovies & TV22.12×
10Eat'n ParkFood & Beverages21.38×
11Allegheny County, PennsylvaniaTravel & Leisure21.12×
12Alexander OvechkinSports19.08×
13Winnipeg JetsSports17.53×
14Calgary FlamesSports16.19×
15Pittsburgh PiratesSports10.40×
16USA HockeySports9.58×
17SheetzCars & Mobility7.48×
18Buffalo SabresSports7.08×
19Ice hockeySports4.31×
20Pittsburgh SteelersSports4.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pittsburgh Penguins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pittsburgh Penguins audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.35×
ExtroversionTHRILL1.29×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pittsburgh Penguins audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
IndulgenceJOY0.79×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pittsburgh Penguins have in United States?

Pittsburgh Penguins has an estimated audience of 7,210,385 people in United States, concentrated in Pennsylvania and Florida.

02

What is the gender split and age of Pittsburgh Penguins fans?

35.0% of Pittsburgh Penguins fans are female, 65.0% are male, with an average age of 37.6 years.

03

Which brands do Pittsburgh Penguins fans like most?

Pittsburgh Penguins fans show strongest brand affinity for Sidney Crosby (29.76×), Connor McDavid (30.5×), and Toronto Maple Leafs (22.73×) over the country average.

04

Where do Pittsburgh Penguins fans live in United States?

Pittsburgh Penguins fans in United States are most concentrated in Pennsylvania (reach ~3M), Florida (reach ~300K), and Ohio (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pittsburgh Penguins fans also like?

Beyond Pittsburgh Penguins itself, the audience over-indexes on Connor McDavid (30.5×), Toronto Maple Leafs (22.73×), Pittsburgh Pirates (10.4×), and Sheetz (7.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

Related rankings

See Pittsburgh Penguins audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pittsburgh Penguins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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