Pittsburgh Penguins Audience in United States

Pittsburgh Penguins logo

Pittsburgh Penguins has an estimated audience of 6,245,574 people in United States. 35.0% are female, 65.0% are male, average age 37.6. Top regions: Pennsylvania, Florida, Ohio. Top brand affinities: Sidney Crosby, Connor McDavid, Toronto Maple Leafs, Pittsburgh Pirates, WPXI.

The average Pittsburgh Penguins fan in United States is 37.6 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Florida, Ohio. Top brand affinities include Sidney Crosby, Connor McDavid, Toronto Maple Leafs, with strongest over-indexing on Sidney Crosby (29.76× the country average). Demographically, the Pittsburgh Penguins audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Pittsburgh Penguins fans

Demographic split for Pittsburgh Penguins audience in United States
MetricValue
Female35.0%
Male65.0%
Average age37.6
Estimated audience size6,245,574

Audience persona

The typical Pittsburgh Penguins fan in United States is more male, around 37.6 years old, with strong Tradition tendencies and a notable affinity for Sidney Crosby.

Top regions in United States

Top regions ranked by reach for Pittsburgh Penguins in United States
RegionReachAffinity
Pennsylvania3,130,60714.89×
Florida351,5120.83×
Ohio343,1331.78×
New York259,6520.74×
Virginia192,0731.26×
West Virginia190,7536.56×
California179,1960.26×
North Carolina173,3090.92×
Texas143,4350.27×
Maryland125,0431.16×
South Carolina117,2101.25×
New Jersey103,4490.65×
Michigan90,5490.55×
Georgia87,6080.46×
Illinois80,2560.39×
Tennessee71,9280.57×
Indiana68,9520.6×
Massachusetts63,4100.52×
Arizona62,0790.49×
Colorado61,3010.62×
Washington46,7620.37×
Wisconsin40,9990.44×
Minnesota40,8240.46×
Connecticut40,4730.65×
Missouri39,5620.39×
Kentucky38,1450.49×
Alabama35,4420.41×
Nevada34,7510.58×
Iowa29,0570.56×
Oregon28,9190.4×
Utah21,7200.39×
Oklahoma20,7400.3×
Idaho19,3470.62×
Mississippi18,2450.35×
Montana18,1071.05×
Delaware17,7941.03×
Louisiana17,6350.22×
New Mexico15,9420.51×
Kansas15,8870.32×
Nebraska15,7510.5×
New Hampshire14,6360.59×
Maine12,3550.55×
Washington, District of Columbia12,3280.66×
Arkansas10,9070.21×
Hawaii10,0720.38×
Alaska9,6880.73×
Vermont9,1250.83×
Rhode Island8,8760.45×
North Dakota7,7910.61×
South Dakota7,2340.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pittsburgh Penguins audience
BrandAffinityCategory
Sidney Crosby29.76×Sports
Connor McDavid30.5×Sports
Toronto Maple Leafs22.73×Sports
Pittsburgh Pirates10.4×Sports
WPXI22.12×Movies & TV
Sheetz7.48×Cars & Mobility
Winnipeg Jets17.53×Sports
Pittsburgh Post-Gazette25×News
Allegheny County, Pennsylvania21.12×Travel & Leisure
Ice hockey4.31×Sports
Evgeni Malkin41.05×Sports
Pittsburgh Tribune-Review26.54×News
Pittsburgh Steelers4.19×Sports
Mario Lemieux32.68×Sports
Monongahela River22.6×Travel & Leisure
Eat'n Park21.38×Food & Beverages
USA Hockey9.58×Sports
Calgary Flames16.19×Sports
KDKA (AM)26.89×Music & Radio
Primanti Brothers21.9×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pittsburgh Penguins audience
TraitClusterScore
TraditionCONSERVATISM1.47
ExtroversionTHRILL1.16
Sports ActivityPOWER1.15
Risk AppetiteTHRILL1.08
Early Adopter MentalityPOWER1.06
PatriotismCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Pittsburgh Penguins
CountryShare
United States66.1%
Canada18.3%
United Kingdom1.8%

See Pittsburgh Penguins audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Pittsburgh Penguins have in United States?

Pittsburgh Penguins has an estimated audience of 6,245,574 people in United States, concentrated in Pennsylvania and Florida.

What is the gender split and age of Pittsburgh Penguins fans?

35.0% of Pittsburgh Penguins fans are female, 65.0% are male, with an average age of 37.6 years.

Which brands do Pittsburgh Penguins fans like most?

Pittsburgh Penguins fans show strongest brand affinity for Sidney Crosby (29.76×), Connor McDavid (30.5×), and Toronto Maple Leafs (22.73×) over the country average.

Where do Pittsburgh Penguins fans live in United States?

Pittsburgh Penguins fans in United States are most concentrated in Pennsylvania (reach 3,130,607), Florida (reach 351,512), and Ohio (reach 343,133). These three regions account for the largest share of the active audience.

What other brands do Pittsburgh Penguins fans also like?

Beyond Pittsburgh Penguins itself, the audience over-indexes on Connor McDavid (30.5×), Toronto Maple Leafs (22.73×), Pittsburgh Pirates (10.4×), and WPXI (22.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pittsburgh Penguins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.