Ice hockey Audience in United States
Ice hockey has an estimated audience of 29,091,548 people in United States. 40.2% are female, 59.8% are male, average age 35.9. Top regions: California, New York, Florida. Top brand affinities: NHL, Casey, Toronto Maple Leafs, Aaron Rodgers, Buffalo Bills.
The average Ice hockey fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include NHL, Casey, Toronto Maple Leafs, with strongest over-indexing on NHL (2.45× the country average). Demographically, the Ice hockey audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Ice hockey fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 35.9 |
| Estimated audience size | 29,091,548 |
Audience persona
The typical Ice hockey fan in United States is more male, around 35.9 years old, with strong Sports Activity tendencies and a notable affinity for NHL.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 4,208,323 | 1.32× |
| New York | 2,345,962 | 1.44× |
| Florida | 2,172,253 | 1.1× |
| Texas | 2,071,331 | 0.83× |
| Pennsylvania | 1,515,575 | 1.55× |
| New Jersey | 1,115,841 | 1.51× |
| Virginia | 1,011,444 | 1.43× |
| Illinois | 987,347 | 1.02× |
| Massachusetts | 947,301 | 1.65× |
| Michigan | 885,284 | 1.16× |
| North Carolina | 861,330 | 0.98× |
| Ohio | 728,093 | 0.81× |
| Georgia | 718,971 | 0.8× |
| Washington | 667,301 | 1.14× |
| Maryland | 660,340 | 1.32× |
| Colorado | 520,371 | 1.13× |
| Missouri | 517,118 | 1.1× |
| Minnesota | 489,195 | 1.17× |
| Tennessee | 471,592 | 0.81× |
| Arizona | 470,695 | 0.79× |
| Indiana | 431,527 | 0.81× |
| Connecticut | 391,839 | 1.34× |
| Kentucky | 368,934 | 1.01× |
| Wisconsin | 335,983 | 0.77× |
| South Carolina | 323,690 | 0.74× |
| Nevada | 313,286 | 1.11× |
| Utah | 275,562 | 1.06× |
| Oregon | 257,862 | 0.77× |
| Alabama | 251,942 | 0.62× |
| Louisiana | 237,886 | 0.63× |
| Iowa | 221,151 | 0.92× |
| Oklahoma | 186,650 | 0.58× |
| New Hampshire | 171,343 | 1.49× |
| Kansas | 164,793 | 0.72× |
| Washington, District of Columbia | 157,012 | 1.8× |
| Maine | 147,499 | 1.42× |
| Mississippi | 135,305 | 0.56× |
| Nebraska | 131,704 | 0.9× |
| Arkansas | 118,233 | 0.49× |
| Idaho | 108,422 | 0.74× |
| Hawaii | 99,254 | 0.79× |
| New Mexico | 94,734 | 0.65× |
| Delaware | 90,653 | 1.13× |
| Rhode Island | 83,483 | 0.9× |
| North Dakota | 75,067 | 1.26× |
| West Virginia | 72,106 | 0.53× |
| Alaska | 58,721 | 0.94× |
| Montana | 55,687 | 0.69× |
| Vermont | 54,104 | 1.06× |
| South Dakota | 52,834 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NHL | 2.45× | Sports |
| Casey | 2.11× | Music & Radio |
| Toronto Maple Leafs | 6.26× | Sports |
| Aaron Rodgers | 2.13× | Sports |
| Buffalo Bills | 1.9× | Sports |
| Caitlin Clark | 2.32× | Sports |
| Savannah Guthrie | 1.86× | Movies & TV |
| Environmental technology | 3.76× | Home & Garden |
| Pittsburgh Steelers | 1.81× | Sports |
| Green Bay Packers | 1.77× | Sports |
| Scooby-Doo | 1.56× | Movies & TV |
| Cleveland Browns | 2.1× | Sports |
| Los Angeles Angels of Anaheim | 5.04× | Sports |
| Detroit Lions | 1.82× | Sports |
| Minnesota Vikings | 2.08× | Sports |
| CBS Sports | 1.52× | Movies & TV |
| Winnipeg Jets | 5.68× | Sports |
| Tampa Bay Buccaneers | 2.1× | Sports |
| Chicago Bears | 1.56× | Sports |
| CBS Sports Network | 2.44× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.15 |
| Early Adopter Mentality | POWER | 1.1 |
| Risk Appetite | THRILL | 1.08 |
| Sustainability | BALANCE | 1 |
| Social Media Usage | JOY | 1 |
| Extroversion | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| Canada | 9.5% |
| Germany | 4.4% |
See Ice hockey audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
Frequently asked questions
How many fans does Ice hockey have in United States?
Ice hockey has an estimated audience of 29,091,548 people in United States, concentrated in California and New York.
What is the gender split and age of Ice hockey fans?
40.2% of Ice hockey fans are female, 59.8% are male, with an average age of 35.9 years.
Which brands do Ice hockey fans like most?
Ice hockey fans show strongest brand affinity for NHL (2.45×), Casey (2.11×), and Toronto Maple Leafs (6.26×) over the country average.
Where do Ice hockey fans live in United States?
Ice hockey fans in United States are most concentrated in California (reach 4,208,323), New York (reach 2,345,962), and Florida (reach 2,172,253). These three regions account for the largest share of the active audience.
What other brands do Ice hockey fans also like?
Beyond Ice hockey itself, the audience over-indexes on Casey (2.11×), Toronto Maple Leafs (6.26×), Aaron Rodgers (2.13×), and Buffalo Bills (1.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.