Rascasse Audience Intelligence

Ice hockey Audience in United States

A data profile of the people who buy, follow and care about Ice hockey in United States — modelled from more than twelve digital signal sources. Ice hockey has an estimated audience of 29,091,548 people in United States.

#15among Sport in United States#676among Topic in United States#52in Sports

The average Ice hockey fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include NHL, Nancy Mace, Casey, with strongest over-indexing on NHL (2.45× the country average).

Demographically, the Ice hockey audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ice hockey fan in United States is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for NHL.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice hockey profile in United States.

Audience size
29.1M
in United States
Gender
40.2%♀
59.8% male
Age
35.9
average years
Country rank
#978
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ice hockey fans

40.2% are female, 59.8% are male, average age 35.9.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Ice hockey audience in United States
MetricValue
Female40.2%
Male59.8%
Average age35.9
Estimated audience size29,091,548
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Ice hockey audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4918%
50+15%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Ice hockey audience comes from United States.

Worldwide audience distribution share by country for Ice hockey
CountryShare
United States30.6%
Canada9.5%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice hockey audience in United States is strongest.

Fig. 05

Top regions by affinity

Ice hockey fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~1.5M1.57×
02North Dakota~90K1.52×
03Massachusetts~900K1.50×
04New Jersey~1M1.49×
05Washington, District of Columbia~100K1.48×
06New Hampshire~200K1.37×
07Minnesota~600K1.35×
08Maine~100K1.35×
09Virginia~900K1.33×
10New York~2M1.30×
11Connecticut~400K1.22×
12Delaware~100K1.21×
13Maryland~600K1.20×
14Michigan~900K1.19×
15Vermont~60K1.14×
16California~3.5M1.12×
17Washington~600K1.06×
18Nevada~300K1.06×
19Colorado~500K1.05×
20South Dakota~70K1.04×
21Alaska~60K1.03×
22Rhode Island~90K1.02×
23Illinois~1M1.01×
24Missouri~500K1.00×
25Florida~2M0.99×
26North Carolina~900K0.99×
27Utah~300K0.99×
28Kentucky~300K0.92×
29Iowa~200K0.92×
30Indiana~500K0.91×
31Kansas~200K0.91×
32Wisconsin~400K0.89×
33Nebraska~100K0.89×
34Montana~70K0.88×
35South Carolina~400K0.85×
36Idaho~100K0.85×
37Hawaii~100K0.84×
38Ohio~700K0.82×
39Arizona~500K0.82×
40Texas~2M0.80×
41Oregon~300K0.80×
42Georgia~700K0.79×
43Tennessee~400K0.76×
44New Mexico~100K0.75×
45West Virginia~100K0.75×
46Oklahoma~200K0.70×
47Mississippi~200K0.69×
48Alabama~300K0.68×
49Louisiana~200K0.66×
50Arkansas~200K0.65×
Fig. 06

Affinity by region

Affinity by region — Ice hockey, United States
0.65×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice hockey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice hockey audience
#·InterestCategoryAffinity×
01Toronto Maple LeafsSports6.26×
02Los Angeles Angels of AnaheimSports5.04×
03Environmental technologyHome & Garden3.76×
04Minnesota WildSports2.74×
05NHLSports2.45×
06Caitlin ClarkSports2.32×
07Aaron RodgersSports2.13×
08CaseyMusic & Radio2.11×
09Cleveland BrownsSports2.10×
10Tampa Bay BuccaneersSports2.10×
11Nancy MacePolitics & Society2.09×
12Minnesota VikingsSports2.08×
13Buffalo BillsSports1.90×
14Savannah GuthrieMovies & TV1.86×
15Detroit LionsSports1.82×
16Pittsburgh SteelersSports1.81×
17Green Bay PackersSports1.77×
18Scooby-DooMovies & TV1.56×
19Chicago BearsSports1.56×
20CBS SportsMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice hockey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ice hockey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.29×
Pet OwnershipJOY1.05×
Community OrientationOPEN1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ice hockey audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Risk AppetiteTHRILL0.85×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ice hockey have in United States?

Ice hockey has an estimated audience of 29,091,548 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ice hockey fans?

40.2% of Ice hockey fans are female, 59.8% are male, with an average age of 35.9 years.

03

Which brands do Ice hockey fans like most?

Ice hockey fans show strongest brand affinity for NHL (2.45×), Nancy Mace (2.09×), and Casey (2.11×) over the country average.

04

Where do Ice hockey fans live in United States?

Ice hockey fans in United States are most concentrated in California (reach ~3.5M), New York (reach ~2M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Ice hockey fans also like?

Beyond Ice hockey itself, the audience over-indexes on Nancy Mace (2.09×), Casey (2.11×), Buffalo Bills (1.9×), and Savannah Guthrie (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Ice hockey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →