Ice hockey Audience in Canada
Ice hockey has an estimated audience of 9,053,436 people in Canada. 43.8% are female, 56.2% are male, average age 38.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Ice Hockey World Championships, Réseau des sports, TVA nouvelles, Le Journal de Montréal, Monde de Stars.
The average Ice hockey fan in Canada is 38.0 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Ice Hockey World Championships, Réseau des sports, TVA nouvelles, with strongest over-indexing on Ice Hockey World Championships (1.51× the country average). Demographically, the Ice hockey audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Ice hockey fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 38.0 |
| Estimated audience size | 9,053,436 |
Audience persona
The typical Ice hockey fan in Canada is more male, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,779,928 | 1.0× |
| Quebec | 2,577,878 | 1.19× |
| British Columbia | 2,543,884 | 1.88× |
| Alberta | 1,475,903 | 1.32× |
| Manitoba | 285,747 | 0.84× |
| Saskatchewan | 263,944 | 0.92× |
| New Brunswick | 235,194 | 1.13× |
| Nova Scotia | 211,851 | 0.78× |
| Newfoundland and Labrador | 96,120 | 0.7× |
| Prince Edward Island | 35,837 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.51× | Sports |
| Réseau des sports | 1.65× | Sports |
| TVA nouvelles | 1.54× | Movies & TV |
| Le Journal de Montréal | 1.52× | News |
| Monde de Stars | 1.74× | News |
| Tampa Bay Lightning | 1.71× | Sports |
| TVA Sports | 1.68× | Movies & TV |
| Le Journal de Québec | 1.51× | News |
| USA Hockey | 1.66× | Sports |
| 7 Jours | 1.86× | Music & Radio |
| Salut, Bonjour! | 1.6× | Movies & TV |
| Bricolage | 1.62× | Home & Garden |
| Circulaire | 1.59× | Business & Career |
| Canadian Gold Maple Leaf | 1.52× | Politics & Society |
| GO HABS GO | 1.67× | Sports |
| Le Nouvelliste (Haiti) | 1.57× | News |
| Canal Vie | 1.51× | Movies & TV |
| La Tribune | 1.53× | Business & Career |
| RDS | 1.61× | Movies & TV |
| Sévigny | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 0.98 |
| Urban Lifestyle | OPEN | 0.96 |
| Patriotism | CONSERVATISM | 0.91 |
| Family Orientation | CONSERVATISM | 0.88 |
| Early Adopter Mentality | POWER | 0.84 |
| Need for Security | CONSERVATISM | 0.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| Canada | 9.5% |
| Germany | 4.4% |
See Ice hockey audiences in other countries
More Sport audiences in Canada
- Soccer (9,592,921)
- Basketball (9,561,349)
- Golf (9,113,999)
- Baseball (7,469,630)
- American football (6,531,868)
Frequently asked questions
How many fans does Ice hockey have in Canada?
Ice hockey has an estimated audience of 9,053,436 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Ice hockey fans?
43.8% of Ice hockey fans are female, 56.2% are male, with an average age of 38.0 years.
Which brands do Ice hockey fans like most?
Ice hockey fans show strongest brand affinity for Ice Hockey World Championships (1.51×), Réseau des sports (1.65×), and TVA nouvelles (1.54×) over the country average.
Where do Ice hockey fans live in Canada?
Ice hockey fans in Canada are most concentrated in Ontario (reach 3,779,928), Quebec (reach 2,577,878), and British Columbia (reach 2,543,884). These three regions account for the largest share of the active audience.
What other brands do Ice hockey fans also like?
Beyond Ice hockey itself, the audience over-indexes on Réseau des sports (1.65×), TVA nouvelles (1.54×), Le Journal de Montréal (1.52×), and Monde de Stars (1.74×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.