A data profile of the people who buy, follow and care about Ice hockey in Canada — modelled from more than twelve digital signal sources. Ice hockey has an estimated audience of 9,053,436 people in Canada.
The average Ice hockey fan in Canada is 38.0 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Ice Hockey World Championships, Réseau des sports, TVA nouvelles, with strongest over-indexing on Ice Hockey World Championships (1.51× the country average).
Demographically, the Ice hockey audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Ice hockey fan in Canada is more male, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Ice hockey profile in Canada.
43.8% are female, 56.2% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 38.0 |
| Estimated audience size | 9,053,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Ice hockey audience comes from Canada.
| Country | Share |
|---|---|
| United States | 30.6% |
| Canada | 9.5% |
| Germany | 4.4% |
Where the Ice hockey audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2.5M | 1.88× | |
| 02 | Alberta | ~1.5M | 1.32× | |
| 03 | Quebec | ~2.5M | 1.19× | |
| 04 | New Brunswick | ~200K | 1.13× | |
| 05 | Ontario | ~4M | 1.00× | |
| 06 | Saskatchewan | ~300K | 0.92× | |
| 07 | Manitoba | ~300K | 0.84× | |
| 08 | Prince Edward Island | ~40K | 0.81× | |
| 09 | Nova Scotia | ~200K | 0.78× | |
| 10 | Newfoundland and Labrador | ~100K | 0.70× |
The strongest cross-interests of the Ice hockey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 7 Jours | Music & Radio | 1.86× | ||
| 02 | Monde de Stars | News | 1.74× | ||
| 03 | Tampa Bay Lightning | Sports | 1.71× | ||
| 04 | TVA Sports | Movies & TV | 1.68× | ||
| 05 | GO HABS GO | Sports | 1.67× | ||
| 06 | USA Hockey | Sports | 1.66× | ||
| 07 | Réseau des sports | Sports | 1.65× | ||
| 08 | Bricolage | Home & Garden | 1.62× | ||
| 09 | RDS | Movies & TV | 1.61× | ||
| 10 | Salut, Bonjour! | Movies & TV | 1.60× | ||
| 11 | Circulaire | Business & Career | 1.59× | ||
| 12 | Le Nouvelliste (Haiti) | News | 1.57× | ||
| 13 | TVA nouvelles | Movies & TV | 1.54× | ||
| 14 | Quebecor | Business & Career | 1.53× | ||
| 15 | La Tribune | Business & Career | 1.53× | ||
| 16 | Le Journal de Montréal | News | 1.52× | ||
| 17 | Canadian Gold Maple Leaf | Politics & Society | 1.52× | ||
| 18 | Ice Hockey World Championships | Sports | 1.51× | ||
| 19 | Le Journal de Québec | News | 1.51× | ||
| 20 | Canal Vie | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.98× | |
| Urban Lifestyle | OPEN | 0.96× | |
| Patriotism | CONSERVATISM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.69× | |
| Spirituality | BALANCE | 0.72× | |
| Convenience Orientation | PREMIUM | 0.78× |
Ice hockey has an estimated audience of 9,053,436 people in Canada, concentrated in Ontario and Quebec.
43.8% of Ice hockey fans are female, 56.2% are male, with an average age of 38.0 years.
Ice hockey fans show strongest brand affinity for Ice Hockey World Championships (1.51×), Réseau des sports (1.65×), and TVA nouvelles (1.54×) over the country average.
Ice hockey fans in Canada are most concentrated in Ontario (reach ~4M), Quebec (reach ~2.5M), and British Columbia (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Ice hockey itself, the audience over-indexes on Réseau des sports (1.65×), TVA nouvelles (1.54×), Tampa Bay Lightning (1.71×), and Le Journal de Montréal (1.52×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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