Toronto Maple Leafs Audience in United States

Toronto Maple Leafs logo

Toronto Maple Leafs has an estimated audience of 2,986,522 people in United States. 31.0% are female, 69.0% are male, average age 35.2. Top regions: Florida, New York, Michigan. Top brand affinities: Winnipeg Jets, NHL (video game series), Stanley Cup playoffs, Connor McDavid, Calgary Flames.

The average Toronto Maple Leafs fan in United States is 35.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, Michigan. Top brand affinities include Winnipeg Jets, NHL (video game series), Stanley Cup playoffs, with strongest over-indexing on Winnipeg Jets (144.36× the country average). Demographically, the Toronto Maple Leafs audience skews more male with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Toronto Maple Leafs fans

Demographic split for Toronto Maple Leafs audience in United States
MetricValue
Female31.0%
Male69.0%
Average age35.2
Estimated audience size2,986,522

Audience persona

The typical Toronto Maple Leafs fan in United States is more male, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Winnipeg Jets.

Top regions in United States

Top regions ranked by reach for Toronto Maple Leafs in United States
RegionReachAffinity
Florida493,2802.44×
New York302,0431.81×
Michigan214,9222.75×
California199,1640.61×
Texas142,5620.56×
Pennsylvania117,9771.17×
Massachusetts114,1361.94×
Ohio104,3751.13×
New Jersey89,3811.18×
Illinois88,0430.88×
North Carolina80,6610.9×
Arizona71,0801.17×
Georgia60,7740.66×
Virginia51,5650.71×
Minnesota48,6901.14×
South Carolina47,8971.07×
Washington47,8670.8×
Missouri46,4480.96×
Tennessee46,1080.77×
Indiana45,0620.83×
Colorado43,2570.92×
Nevada43,1371.49×
Wisconsin38,3580.85×
Connecticut34,8191.16×
Maryland33,0270.64×
Alabama26,5530.64×
Kentucky24,7080.66×
New Hampshire23,5062×
Maine20,4501.91×
Louisiana18,2800.47×
Oregon18,1910.53×
Utah17,8700.67×
Rhode Island16,0901.69×
Iowa15,8820.65×
Oklahoma12,7790.39×
Kansas12,7270.54×
Vermont12,3282.35×
Hawaii11,7970.92×
Mississippi10,7720.44×
Arkansas9,4360.38×
West Virginia9,1860.66×
Nebraska8,9230.6×
New Mexico8,6590.58×
Idaho8,0870.54×
Alaska7,9841.25×
Washington, District of Columbia6,9730.78×
Montana6,4500.78×
North Dakota6,3971.04×
South Dakota6,3270.92×
Delaware4,6880.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toronto Maple Leafs audience
BrandAffinityCategory
Winnipeg Jets144.36×Sports
NHL (video game series)89.31×Games
Stanley Cup playoffs78.39×Sports
Connor McDavid110.14×Sports
Calgary Flames100×Sports
Ottawa Senators95.47×Sports
Stanley Cup41.95×Sports
Pure Hockey58.03×Sports
Evgeni Malkin119.83×Sports
ccm hockey94.94×Sports
Florida Panthers22.29×Sports
Pittsburgh Penguins18×Sports
Dallas Stars15×Sports
Bandy18.49×Sports
Buffalo Sabres17.51×Sports
Hurricanes (rugby union)20×Sports
USA Hockey16.41×Sports
College ice hockey35.7×Sports
Columbus Blue Jackets22.66×Sports
New York Islanders21.23×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toronto Maple Leafs audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.96
Sports ActivityPOWER1.54
Pet OwnershipJOY1.53
Community OrientationOPEN1.34
Early Adopter MentalityPOWER1.33
PatriotismCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Toronto Maple Leafs
CountryShare
Canada63.1%
United States21.9%
United Kingdom1.4%

See Toronto Maple Leafs audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Toronto Maple Leafs have in United States?

Toronto Maple Leafs has an estimated audience of 2,986,522 people in United States, concentrated in Florida and New York.

What is the gender split and age of Toronto Maple Leafs fans?

31.0% of Toronto Maple Leafs fans are female, 69.0% are male, with an average age of 35.2 years.

Which brands do Toronto Maple Leafs fans like most?

Toronto Maple Leafs fans show strongest brand affinity for Winnipeg Jets (144.36×), NHL (video game series) (89.31×), and Stanley Cup playoffs (78.39×) over the country average.

Where do Toronto Maple Leafs fans live in United States?

Toronto Maple Leafs fans in United States are most concentrated in Florida (reach 493,280), New York (reach 302,043), and Michigan (reach 214,922). These three regions account for the largest share of the active audience.

What other brands do Toronto Maple Leafs fans also like?

Beyond Toronto Maple Leafs itself, the audience over-indexes on NHL (video game series) (89.31×), Stanley Cup playoffs (78.39×), Connor McDavid (110.14×), and Calgary Flames (100×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toronto Maple Leafs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.