Rascasse Audience Intelligence

Toronto Maple Leafs Audience in United States

A data profile of the people who buy, follow and care about Toronto Maple Leafs in United States — modelled from more than twelve digital signal sources. Toronto Maple Leafs has an estimated audience of 2,445,575 people in United States.

#31among Ice hockey in United States#213among Team in United States#1081in Sports

The average Toronto Maple Leafs fan in United States is 35.2 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Michigan.

Top brand affinities include NHL (video game series), Winnipeg Jets, Stanley Cup playoffs, with strongest over-indexing on NHL (video game series) (89.31× the country average).

Demographically, the Toronto Maple Leafs audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toronto Maple Leafs fan in United States is more male, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for NHL (video game series).

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toronto Maple Leafs profile in United States.

Audience size
2.4M
in United States
Gender
31.0%♀
69.0% male
Age
35.2
average years
Country rank
#12104
Team in United States
Fig. 01

Search interest · 12-month trend

-78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toronto Maple Leafs fans

31.0% are female, 69.0% are male, average age 35.2.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Toronto Maple Leafs audience in United States
MetricValue
Female31.0%
Male69.0%
Average age35.2
Estimated audience size2,445,575
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Toronto Maple Leafs audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3916%
40-4917%
50+15%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Toronto Maple Leafs audience comes from United States.

Worldwide audience distribution share by country for Toronto Maple Leafs
CountryShare
Canada71.4%
United States15.6%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toronto Maple Leafs audience in United States is strongest.

Fig. 05

Top regions by affinity

Toronto Maple Leafs fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K2.61×
02Vermont~10K2.47×
03Florida~400K2.18×
04New Hampshire~20K2.09×
05Massachusetts~100K1.91×
06Maine~20K1.86×
07Rhode Island~20K1.83×
08New York~300K1.80×
09Nevada~40K1.40×
10Alaska~8K1.31×
11Pennsylvania~100K1.22×
12Connecticut~30K1.16×
13Ohio~100K1.13×
14New Jersey~90K1.12×
15Minnesota~50K1.12×
16Arizona~70K1.11×
17North Dakota~7K1.11×
18South Carolina~50K1.00×
19Colorado~40K0.94×
20South Dakota~7K0.94×
21North Carolina~80K0.91×
22Missouri~40K0.90×
23Wisconsin~40K0.90×
24Hawaii~10K0.88×
25Illinois~80K0.85×
26Montana~7K0.81×
27Indiana~40K0.80×
28Washington~50K0.79×
29West Virginia~10K0.76×
30Washington, District of Columbia~7K0.76×
31Tennessee~40K0.75×
32Utah~20K0.72×
33Virginia~50K0.70×
34Iowa~20K0.68×
35Delaware~6K0.68×
36New Mexico~10K0.67×
37Kentucky~20K0.66×
38Nebraska~10K0.65×
39Georgia~60K0.63×
40Maryland~30K0.63×
41Alabama~30K0.62×
42California~200K0.60×
43Kansas~10K0.57×
44Idaho~8K0.56×
45Oregon~20K0.53×
46Texas~100K0.52×
47Mississippi~10K0.51×
48Louisiana~20K0.48×
49Arkansas~10K0.46×
50Oklahoma~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Toronto Maple Leafs, United States
0.43×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toronto Maple Leafs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toronto Maple Leafs audience
#·InterestCategoryAffinity×
01Winnipeg JetsSports144.36×
02Evgeni MalkinSports119.83×
03Connor McDavidSports110.14×
04Calgary FlamesSports100.00×
05Ottawa SenatorsSports95.47×
06ccm hockeySports94.94×
07NHL (video game series)Games89.31×
08Stanley Cup playoffsSports78.39×
09Pure HockeySports58.03×
10Stanley CupSports41.95×
11Montreal CanadiensSports40.60×
12College ice hockeySports35.70×
13Florida PanthersSports22.29×
14Hurricanes (rugby union)Sports20.00×
15BandySports18.49×
16Pittsburgh PenguinsSports18.00×
17Buffalo SabresSports17.51×
18USA HockeySports16.41×
19Dallas StarsSports15.00×
20Colorado AvalancheSports13.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toronto Maple Leafs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toronto Maple Leafs audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.39×
PatriotismCONSERVATISM1.21×
IndividualismJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toronto Maple Leafs audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
SpiritualityBALANCE0.54×
Social Media UsageJOY0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toronto Maple Leafs have in United States?

Toronto Maple Leafs has an estimated audience of 2,445,575 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Toronto Maple Leafs fans?

31.0% of Toronto Maple Leafs fans are female, 69.0% are male, with an average age of 35.2 years.

03

Which brands do Toronto Maple Leafs fans like most?

Toronto Maple Leafs fans show strongest brand affinity for NHL (video game series) (89.31×), Winnipeg Jets (144.36×), and Stanley Cup playoffs (78.39×) over the country average.

04

Where do Toronto Maple Leafs fans live in United States?

Toronto Maple Leafs fans in United States are most concentrated in Florida (reach ~400K), New York (reach ~300K), and Michigan (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Toronto Maple Leafs fans also like?

Beyond Toronto Maple Leafs itself, the audience over-indexes on Winnipeg Jets (144.36×), Stanley Cup playoffs (78.39×), Connor McDavid (110.14×), and Ottawa Senators (95.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

Related rankings

See Toronto Maple Leafs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toronto Maple Leafs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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