A data profile of the people who buy, follow and care about College ice hockey in United States — modelled from more than twelve digital signal sources. College ice hockey has an estimated audience of 891,097 people in United States.
College ice hockey has an estimated audience of 891,097 people in United States. 36.3% are female, 63.7% are male, average age 35.5. Top brand affinities: Freddie Freeman, Toronto Maple Leafs, Run DMC, Calgary Flames, Bauer Hockey.
Top brand affinities include Freddie Freeman, Toronto Maple Leafs, Run DMC, with strongest over-indexing on Freddie Freeman (132.68× the country average).
Demographically, the College ice hockey audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical College ice hockey fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Freddie Freeman.
The key figures that characterise the College ice hockey profile in United States.
36.3% are female, 63.7% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 35.5 |
| Estimated audience size | 891,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 14% |
The strongest cross-interests of the College ice hockey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freddie Freeman | Sports | 132.68× | ||
| 02 | Swedish Hockey League | Sports | 65.29× | ||
| 03 | Run DMC | Music & Radio | 55.00× | ||
| 04 | Bauer Hockey | Sports | 36.86× | ||
| 05 | Calgary Flames | Sports | 35.92× | ||
| 06 | Toronto Maple Leafs | Sports | 35.70× | ||
| 07 | Ottawa Senators | Sports | 21.02× | ||
| 08 | Erin Andrews | Sports | 20.00× | ||
| 09 | New York Rangers | Sports | 15.64× | ||
| 10 | Edmonton Oilers | Sports | 15.56× | ||
| 11 | Vegas Golden Knights | Sports | 14.67× | ||
| 12 | Washington Capitals | Sports | 14.67× | ||
| 13 | Ice rink | Travel & Leisure | 14.34× | ||
| 14 | Florida Panthers | Sports | 13.20× | ||
| 15 | Buffalo Sabres | Sports | 12.94× | ||
| 16 | Dallas Stars | Sports | 12.52× | ||
| 17 | International education | Business & Career | 12.52× | ||
| 18 | Detroit Red Wings | Sports | 12.33× | ||
| 19 | Colorado Avalanche | Sports | 10.48× | ||
| 20 | Boston Bruins | Sports | 9.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.76× | |
| Convenience Orientation | PREMIUM | 1.79× | |
| Family Orientation | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| Creativity | OPEN | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for College ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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