College ice hockey Audience in United States
College ice hockey has an estimated audience of 891,097 people in United States. 36.3% are female, 63.7% are male, average age 35.5. Top brand affinities: Freddie Freeman, Aaron Rodgers, Capital One, Toronto Maple Leafs, Google Maps.
Top brand affinities include Freddie Freeman, Aaron Rodgers, Capital One, with strongest over-indexing on Freddie Freeman (170.42× the country average). Demographically, the College ice hockey audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Sports Activity.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of College ice hockey fans
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 35.5 |
| Estimated audience size | 891,097 |
Audience persona
The typical College ice hockey fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Freddie Freeman.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freddie Freeman | 170.42× | Sports |
| Aaron Rodgers | 28.78× | Sports |
| Capital One | 17.01× | Business & Career |
| Toronto Maple Leafs | 62.52× | Sports |
| Google Maps | 10.92× | Internet & Social Media |
| StubHub | 23.34× | Travel & Leisure |
| Indeed.com | 8.61× | Business & Career |
| Autism Awareness | 19.03× | Health |
| Google News | 11.37× | News |
| CarGurus | 11× | Cars & Mobility |
| Bauer Hockey | 53.9× | Sports |
| Diabetes mellitus awareness | 12.48× | Health |
| Enterprise Rent-A-Car | 10.92× | Cars & Mobility |
| PSV Eindhoven | 59.92× | Sports |
| AccuWeather | 10.43× | Home & Garden |
| Bruce Willis | 10.85× | Movies & TV |
| Circle K | 10.05× | Shopping |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Calgary Flames | 33.78× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.42 |
| Sports Activity | POWER | 1.32 |
| Design Affinity | PREMIUM | 1.26 |
| Early Adopter Mentality | POWER | 1.22 |
| Family Orientation | CONSERVATISM | 1.21 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.1% |
| Canada | 14.5% |
| Germany | 5.4% |
See College ice hockey audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for College ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.