Vegas Golden Knights Audience in United States

Vegas Golden Knights logo

Vegas Golden Knights has an estimated audience of 1,683,185 people in United States. Top regions: Nevada, California, Texas. Top brand affinities: Marc-André Fleury, NV Energy, Din Tai Fung, Sidney Crosby, Stanley Cup playoffs.

Vegas Golden Knights fans in United States are concentrated in Nevada, with strong brand affinity for Marc-André Fleury. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Marc-André Fleury, NV Energy, Din Tai Fung, with strongest over-indexing on Marc-André Fleury (98.08× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Vegas Golden Knights fans

Demographic split for Vegas Golden Knights audience in United States
MetricValue
Estimated audience size1,683,185

Audience persona

The typical Vegas Golden Knights fan in United States shows strong Risk Appetite tendencies and a notable affinity for Marc-André Fleury.

Top regions in United States

Top regions ranked by reach for Vegas Golden Knights in United States
RegionReachAffinity
Nevada380,70423.39×
California102,9840.56×
Texas45,5240.31×
Florida45,1380.4×
New York43,7340.46×
Arizona35,1971.02×
Illinois27,4940.49×
Michigan25,1950.57×
Pennsylvania25,0990.44×
Ohio22,5700.44×
Massachusetts22,2870.67×
Colorado21,8450.82×
Utah21,0351.4×
Minnesota19,3080.8×
North Carolina18,6620.37×
Washington17,7700.53×
New Jersey17,5980.41×
Missouri17,1160.63×
Virginia13,6870.33×
Wisconsin13,3060.53×
Tennessee12,7980.38×
Indiana11,3520.37×
Oregon11,1870.58×
Georgia10,7290.21×
Idaho9,4741.12×
Maryland8,7040.3×
Montana8,6491.85×
South Carolina7,3080.29×
Alabama7,1340.3×
Iowa6,6340.48×
Connecticut6,2810.37×
Louisiana6,2620.29×
Kentucky5,7620.27×
New Mexico5,6350.67×
Kansas5,4730.41×
Oklahoma5,3610.29×
Nebraska4,8500.57×
New Hampshire4,7540.72×
Mississippi4,0530.29×
Hawaii4,0150.55×
Alaska3,9291.09×
Arkansas3,5550.26×
North Dakota3,2860.95×
South Dakota3,1600.81×
Rhode Island2,7790.52×
Wyoming2,3910.96×
Maine2,3440.39×
Washington, District of Columbia1,6560.33×
West Virginia1,6160.21×
Delaware1,4360.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vegas Golden Knights audience
BrandAffinityCategory
Marc-André Fleury98.08×Sports
NV Energy41.92×Home & Garden
Din Tai Fung16.13×Food & Beverages
Sidney Crosby23.81×Sports
Stanley Cup playoffs19.57×Sports
Las Vegas Valley11.97×Travel & Leisure
NHL (video game series)16.62×Games
Santa Fe Station61.54×Travel & Leisure
UNLV Runnin' Rebels basketball60.51×Sports
Richard Harris30.62×Movies & TV
Las Vegas Review-Journal38.61×News
USA Hockey15.52×Sports
Stanley Cup12.98×Sports
Connor McDavid22.07×Sports
Smith Center for the Performing Arts98.73×Travel & Leisure
Las Vegas Weekly67.13×News
Calgary Flames24×Sports
Sunset Station42.73×Travel & Leisure
Coolio22.13×Music & Radio
8 News Now39.51×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vegas Golden Knights audience
TraitClusterScore
Risk AppetiteTHRILL1.45
Luxury OrientationPREMIUM1.41
Early Adopter MentalityPOWER1.4
PatriotismCONSERVATISM1.4
Sports ActivityPOWER1.28
Design AffinityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Vegas Golden Knights
CountryShare
United States62.0%
Canada26.7%
United Kingdom2.1%

See Vegas Golden Knights audiences in other countries

More Ice hockey audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegas Golden Knights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.