Rascasse Audience Intelligence

Vegas Golden Knights Audience in United States

A data profile of the people who buy, follow and care about Vegas Golden Knights in United States — modelled from more than twelve digital signal sources. Vegas Golden Knights has an estimated audience of 3,182,230 people in United States.

#26among Ice hockey in United States#185among Team in United States#864in Sports

Vegas Golden Knights fans in United States are concentrated in Nevada, with strong brand affinity for NV Energy.

The audience is concentrated in Nevada, California, New York.

Top brand affinities include NV Energy, Montreal Canadiens, Din Tai Fung, with strongest over-indexing on NV Energy (41.92× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vegas Golden Knights fan in United States shows strong Patriotism tendencies and a notable affinity for NV Energy.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vegas Golden Knights profile in United States.

Audience size
3.2M
in United States
Country rank
#9791
Team in United States
Fig. 01

Search interest · 12-month trend

+244%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vegas Golden Knights fans

Fig. 02

Gender split

Demographic split for Vegas Golden Knights audience in United States
MetricValue
Estimated audience size3,182,230
Fig. 04

Worldwide distribution

56.7%

of the worldwide Vegas Golden Knights audience comes from United States.

Worldwide audience distribution share by country for Vegas Golden Knights
CountryShare
United States56.7%
Canada34.4%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vegas Golden Knights audience in United States is strongest.

Fig. 05

Top regions by affinity

Vegas Golden Knights fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~300K20.85×
02Montana~9K1.94×
03Utah~20K1.54×
04Alaska~5K1.26×
05Idaho~10K1.19×
06North Dakota~4K1.14×
07Wyoming~3K1.11×
08Colorado~30K1.04×
09Minnesota~30K1.04×
10Arizona~40K1.02×
11South Dakota~4K0.93×
12New Hampshire~6K0.87×
13New Mexico~6K0.76×
14Massachusetts~20K0.75×
15Missouri~20K0.63×
16Hawaii~5K0.63×
17Michigan~30K0.62×
18Nebraska~5K0.61×
19Rhode Island~3K0.60×
20Pennsylvania~30K0.59×
21Wisconsin~10K0.59×
22Oregon~10K0.59×
23Washington~20K0.58×
24California~100K0.55×
25New York~50K0.55×
26Iowa~8K0.55×
27Maine~3K0.54×
28Illinois~30K0.50×
29North Carolina~20K0.49×
30New Jersey~20K0.46×
31Ohio~20K0.44×
32Kansas~6K0.43×
33Florida~50K0.42×
34Connecticut~7K0.41×
35Delaware~2K0.40×
36Tennessee~10K0.39×
37Indiana~10K0.38×
38South Carolina~9K0.35×
39Virginia~10K0.33×
40Oklahoma~6K0.33×
41Washington, District of Columbia~2K0.33×
42Texas~40K0.31×
43Maryland~9K0.31×
44Alabama~7K0.31×
45Mississippi~4K0.31×
46West Virginia~2K0.31×
47Arkansas~4K0.30×
48Louisiana~6K0.29×
49Kentucky~6K0.29×
50Georgia~10K0.22×
Fig. 06

Affinity by region

Affinity by region — Vegas Golden Knights, United States
0.22×1.00×20.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vegas Golden Knights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vegas Golden Knights audience
#·InterestCategoryAffinity×
01Smith Center for the Performing ArtsTravel & Leisure98.73×
02Las Vegas WeeklyNews67.13×
03Santa Fe StationTravel & Leisure61.54×
04UNLV Runnin' Rebels basketballSports60.51×
05Sunset StationTravel & Leisure42.73×
06NV EnergyHome & Garden41.92×
078 News NowMovie / TV Show / Series39.51×
08Las Vegas Review-JournalNews38.61×
09Richard HarrisMovies & TV30.62×
10Calgary FlamesSports24.00×
11Sidney CrosbySports23.81×
12CoolioMusic & Radio22.13×
13Montreal CanadiensSports22.04×
14Stanley Cup playoffsSports19.57×
15Clark County, NevadaTravel & Leisure19.57×
16NHL (video game series)Games16.62×
17Din Tai FungFood & Beverages16.13×
18USA HockeySports15.52×
19Stanley CupSports12.98×
20Las Vegas ValleyTravel & Leisure11.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vegas Golden Knights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vegas Golden Knights audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.40×
Community OrientationOPEN1.29×
IndividualismJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vegas Golden Knights audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.84×
Need for SecurityCONSERVATISM0.92×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vegas Golden Knights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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