Rascasse Audience Intelligence

UNLV Runnin' Rebels basketball Audience in United States

A data profile of the people who buy, follow and care about UNLV Runnin' Rebels basketball in United States — modelled from more than twelve digital signal sources. UNLV Runnin' Rebels basketball has an estimated audience of 343,758 people in United States.

#652among Basketball in United States#727among Team in United States#4487in Sports

The average UNLV Runnin' Rebels basketball fan in United States is 34.6 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Vegas Golden Knights, Alcoholic beverages, Major League Soccer, with strongest over-indexing on Vegas Golden Knights (60.51× the country average).

Demographically, the UNLV Runnin' Rebels basketball audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UNLV Runnin' Rebels basketball fan in United States is balanced, around 34.6 years old, with strong Career Orientation tendencies and a notable affinity for Vegas Golden Knights.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UNLV Runnin' Rebels basketball profile in United States.

Audience size
344K
in United States
Gender
49.5%♀
50.5% male
Age
34.6
average years
Country rank
#45041
Team in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UNLV Runnin' Rebels basketball fans

49.5% are female, 50.5% are male, average age 34.6.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for UNLV Runnin' Rebels basketball audience in United States
MetricValue
Female49.5%
Male50.5%
Average age34.6
Estimated audience size343,758
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the UNLV Runnin' Rebels basketball audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

88.6%

of the worldwide UNLV Runnin' Rebels basketball audience comes from United States.

Worldwide audience distribution share by country for UNLV Runnin' Rebels basketball
CountryShare
United States88.6%
China2.8%
Australia2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UNLV Runnin' Rebels basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

UNLV Runnin' Rebels basketball fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~70K19.75×
02New Mexico~3K2.00×
03Utah~4K1.30×
04Mississippi~4K1.24×
05Idaho~2K1.22×
06Arizona~8K1.09×
07Wyoming<1K1.05×
08Hawaii~1K0.94×
09Louisiana~4K0.91×
10Alabama~4K0.89×
11Tennessee~6K0.84×
12Indiana~5K0.80×
13Kansas~2K0.79×
14Montana<1K0.78×
15Nebraska~1K0.77×
16Kentucky~3K0.76×
17Alaska<1K0.74×
18North Dakota<1K0.72×
19California~30K0.71×
20South Dakota<1K0.71×
21Iowa~2K0.70×
22Delaware<1K0.70×
23Arkansas~2K0.67×
24Rhode Island<1K0.67×
25Illinois~8K0.66×
26Colorado~4K0.66×
27Washington~4K0.63×
28West Virginia<1K0.62×
29Maine<1K0.62×
30New Hampshire<1K0.60×
31Washington, District of Columbia<1K0.60×
32Ohio~6K0.58×
33Maryland~3K0.58×
34Missouri~3K0.55×
35Oklahoma~2K0.53×
36Georgia~5K0.51×
37North Carolina~5K0.51×
38Connecticut~2K0.51×
39Florida~10K0.50×
40South Carolina~3K0.50×
41Wisconsin~3K0.49×
42Virginia~4K0.48×
43Pennsylvania~5K0.47×
44New Jersey~4K0.47×
45Oregon~2K0.46×
46New York~9K0.44×
47Michigan~4K0.44×
48Texas~10K0.42×
49Massachusetts~3K0.40×
50Minnesota~2K0.40×
Fig. 06

Affinity by region

Affinity by region — UNLV Runnin' Rebels basketball, United States
0.40×1.00×19.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UNLV Runnin' Rebels basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UNLV Runnin' Rebels basketball audience
#·InterestCategoryAffinity×
01Vegas Golden KnightsSports60.51×
02Rafael NadalSports11.30×
03Sacramento KingsSports4.00×
04YelpInternet & Social Media3.68×
05Major League SoccerSports3.08×
06Internet celebrityInternet & Social Media2.35×
07NHLSports2.26×
08Ice hockeySports2.26×
09Golden State WarriorsSports2.08×
10FedExBusiness & Career1.95×
11CocktailFood & Beverages1.87×
12Cloud computingTechnology & Electronics1.84×
13Used carCars & Mobility1.82×
14FIFA World CupSports1.58×
15BankingBusiness & Career1.58×
16WineFood & Beverages1.56×
17GrillingFood & Beverages1.54×
18Alcoholic beveragesFood & Beverages1.52×
19T-MobileTechnology & Electronics1.52×
20VeganismFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UNLV Runnin' Rebels basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UNLV Runnin' Rebels basketball audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.53×
Need for SecurityCONSERVATISM1.38×
Luxury OrientationPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UNLV Runnin' Rebels basketball audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.48×
Pet OwnershipJOY0.57×
TravellingTHRILL0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UNLV Runnin' Rebels basketball have in United States?

UNLV Runnin' Rebels basketball has an estimated audience of 343,758 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of UNLV Runnin' Rebels basketball fans?

49.5% of UNLV Runnin' Rebels basketball fans are female, 50.5% are male, with an average age of 34.6 years.

03

Which brands do UNLV Runnin' Rebels basketball fans like most?

UNLV Runnin' Rebels basketball fans show strongest brand affinity for Vegas Golden Knights (60.51×), Alcoholic beverages (1.52×), and Major League Soccer (3.08×) over the country average.

04

Where do UNLV Runnin' Rebels basketball fans live in United States?

UNLV Runnin' Rebels basketball fans in United States are most concentrated in Nevada (reach ~70K), California (reach ~30K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do UNLV Runnin' Rebels basketball fans also like?

Beyond UNLV Runnin' Rebels basketball itself, the audience over-indexes on Alcoholic beverages (1.52×), Major League Soccer (3.08×), FIFA World Cup (1.58×), and Rafael Nadal (11.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for UNLV Runnin' Rebels basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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