UNLV Runnin' Rebels basketball Audience in United States
UNLV Runnin' Rebels basketball has an estimated audience of 344,750 people in United States. 49.5% are female, 50.5% are male, average age 34.6. Top brand affinities: Vegas Golden Knights, Los Angeles Lakers, LeBron James, Rafael Nadal, NBA.
Top brand affinities include Vegas Golden Knights, Los Angeles Lakers, LeBron James, with strongest over-indexing on Vegas Golden Knights (48.88× the country average). Demographically, the UNLV Runnin' Rebels basketball audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of UNLV Runnin' Rebels basketball fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 34.6 |
| Estimated audience size | 344,750 |
Audience persona
The typical UNLV Runnin' Rebels basketball fan in United States is balanced, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Vegas Golden Knights.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vegas Golden Knights | 48.88× | Sports |
| Los Angeles Lakers | 3.57× | Sports |
| LeBron James | 3.34× | Sports |
| Rafael Nadal | 14.48× | Sports |
| NBA | 1.67× | Sports |
| Nike | 2.46× | Fashion & Accessoires |
| Los Angeles Dodgers | 3.45× | Sports |
| Las Vegas Raiders | 3.92× | Sports |
| Miami Heat | 3.08× | Sports |
| Major League Soccer | 3.08× | Sports |
| Chicago Bulls | 2.96× | Sports |
| Supreme | 3.84× | Fashion & Accessoires |
| Boston Celtics | 2.87× | Sports |
| Fast food | 1.57× | Food & Beverages |
| New Balance | 2.46× | Fashion & Accessoires |
| Balenciaga | 3.35× | Fashion & Accessoires |
| MLB | 1.51× | Sports |
| Foot Locker | 2.86× | Shopping |
| Philadelphia 76ers | 3.45× | Sports |
| PGA Tour | 2.03× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.15 |
| Early Adopter Mentality | POWER | 1.8 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Sports Activity | POWER | 1.25 |
| Quality Awareness | PREMIUM | 1.19 |
| Sustainability | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.7% |
| China | 2.7% |
| Australia | 2.0% |
See UNLV Runnin' Rebels basketball audiences in other countries
- UNLV Runnin' Rebels basketball — Germany
- UNLV Runnin' Rebels basketball — United Kingdom
- UNLV Runnin' Rebels basketball — France
- UNLV Runnin' Rebels basketball — Italy
- UNLV Runnin' Rebels basketball — Spain
- UNLV Runnin' Rebels basketball — Brazil
- UNLV Runnin' Rebels basketball — Japan
- UNLV Runnin' Rebels basketball — South Korea
- UNLV Runnin' Rebels basketball — India
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for UNLV Runnin' Rebels basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.