Cocktail Audience in United States
Cocktail has an estimated audience of 46,081,367 people in United States. 55.6% are female, 44.4% are male, average age 40.5. Top regions: California, New York, Texas. Top brand affinities: Alcoholic beverages, Beverages, Google Drive, Animal Liberation Orchestra, LabCorp.
The average Cocktail fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alcoholic beverages, Beverages, Google Drive, with strongest over-indexing on Alcoholic beverages (1.68× the country average). Demographically, the Cocktail audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Cocktail fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 40.5 |
| Estimated audience size | 46,081,367 |
Audience persona
The typical Cocktail fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Alcoholic beverages.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 7,275,274 | 1.44× |
| New York | 5,928,910 | 2.3× |
| Texas | 3,953,885 | 1× |
| Florida | 3,041,313 | 0.97× |
| Illinois | 2,032,431 | 1.32× |
| Pennsylvania | 1,586,984 | 1.02× |
| Washington | 1,487,362 | 1.61× |
| North Carolina | 1,403,719 | 1.01× |
| Georgia | 1,264,588 | 0.89× |
| New Jersey | 1,244,204 | 1.06× |
| Massachusetts | 1,232,162 | 1.36× |
| Virginia | 1,136,225 | 1.01× |
| Ohio | 1,119,631 | 0.79× |
| Colorado | 1,110,339 | 1.53× |
| Michigan | 1,106,068 | 0.92× |
| Arizona | 1,055,474 | 1.12× |
| Oregon | 822,955 | 1.56× |
| Tennessee | 789,541 | 0.85× |
| Minnesota | 771,855 | 1.17× |
| Maryland | 728,343 | 0.92× |
| Missouri | 647,000 | 0.87× |
| Indiana | 642,841 | 0.76× |
| Wisconsin | 624,077 | 0.9× |
| Kentucky | 596,180 | 1.03× |
| South Carolina | 569,980 | 0.82× |
| Louisiana | 566,131 | 0.95× |
| Nevada | 559,688 | 1.26× |
| Alabama | 444,653 | 0.69× |
| Connecticut | 425,683 | 0.92× |
| Washington, District of Columbia | 351,474 | 2.54× |
| Utah | 350,215 | 0.85× |
| Oklahoma | 332,402 | 0.65× |
| Kansas | 291,740 | 0.8× |
| Hawaii | 270,877 | 1.37× |
| Iowa | 261,325 | 0.69× |
| Arkansas | 240,973 | 0.63× |
| Mississippi | 235,306 | 0.62× |
| Idaho | 195,287 | 0.85× |
| New Mexico | 194,049 | 0.84× |
| Maine | 176,660 | 1.07× |
| Nebraska | 171,923 | 0.74× |
| Rhode Island | 144,462 | 0.98× |
| New Hampshire | 141,278 | 0.78× |
| West Virginia | 106,645 | 0.5× |
| Montana | 96,833 | 0.76× |
| Alaska | 92,491 | 0.94× |
| Delaware | 90,788 | 0.71× |
| Vermont | 79,420 | 0.98× |
| South Dakota | 56,427 | 0.53× |
| North Dakota | 52,439 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alcoholic beverages | 1.68× | Food & Beverages |
| Beverages | 1.51× | Food & Beverages |
| Google Drive | 1.97× | Technology & Electronics |
| Animal Liberation Orchestra | 2.21× | Music & Radio |
| LabCorp | 2.43× | Health |
| Old Navy | 1.55× | Fashion & Accessoires |
| Distilled beverage | 1.57× | Food & Beverages |
| Macy's | 1.53× | Shopping |
| Savannah Guthrie | 2.38× | Movies & TV |
| Aritzia | 2.86× | Fashion & Accessoires |
| Foodie | 1.63× | Food & Beverages |
| Maltese (dog) | 2.37× | Pets & Animals |
| Local food | 1.74× | Food & Beverages |
| Google Flights | 1.92× | Travel & Leisure |
| Self care | 1.53× | Health |
| Princess Polly | 3.57× | Fashion & Accessoires |
| Culinary art | 1.5× | Arts & Culture |
| Scooby-Doo | 1.76× | Movies & TV |
| Nordstrom rack | 1.53× | Fashion & Accessoires |
| Hair Extensions | 1.91× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.41 |
| Design Affinity | PREMIUM | 1.41 |
| Luxury Orientation | PREMIUM | 1.28 |
| Sustainability | BALANCE | 1.27 |
| Early Adopter Mentality | POWER | 1.24 |
| Healthy Lifestyle | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
See Cocktail audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Cocktail have in United States?
Cocktail has an estimated audience of 46,081,367 people in United States, concentrated in California and New York.
What is the gender split and age of Cocktail fans?
55.6% of Cocktail fans are female, 44.4% are male, with an average age of 40.5 years.
Which brands do Cocktail fans like most?
Cocktail fans show strongest brand affinity for Alcoholic beverages (1.68×), Beverages (1.51×), and Google Drive (1.97×) over the country average.
Where do Cocktail fans live in United States?
Cocktail fans in United States are most concentrated in California (reach 7,275,274), New York (reach 5,928,910), and Texas (reach 3,953,885). These three regions account for the largest share of the active audience.
What other brands do Cocktail fans also like?
Beyond Cocktail itself, the audience over-indexes on Beverages (1.51×), Google Drive (1.97×), Animal Liberation Orchestra (2.21×), and LabCorp (2.43×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.