Rascasse Audience Intelligence

Cocktail Audience in United States

A data profile of the people who buy, follow and care about Cocktail in United States — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 46,081,367 people in United States.

#338among Topic in United States#42in Food & Beverages

The average Cocktail fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Alcoholic beverages, Beverages, Google Drive, with strongest over-indexing on Alcoholic beverages (1.68× the country average).

Demographically, the Cocktail audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cocktail fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Alcoholic beverages.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cocktail profile in United States.

Audience size
46.1M
in United States
Gender
55.6%♀
44.4% male
Age
40.5
average years
Country rank
#465
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cocktail fans

55.6% are female, 44.4% are male, average age 40.5.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Cocktail audience in United States
MetricValue
Female55.6%
Male44.4%
Average age40.5
Estimated audience size46,081,367
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Cocktail audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Cocktail audience comes from United States.

Worldwide audience distribution share by country for Cocktail
CountryShare
United States25.5%
United Kingdom7.3%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cocktail audience in United States is strongest.

Fig. 05

Top regions by affinity

Cocktail fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~300K2.43×
02New York~5.5M2.11×
03Washington~1.5M1.56×
04Oregon~800K1.55×
05Colorado~1M1.46×
06Hawaii~300K1.38×
07California~7M1.37×
08Massachusetts~1M1.33×
09Illinois~2M1.26×
10Nevada~600K1.25×
11Arizona~1M1.12×
12Minnesota~700K1.12×
13Maine~200K1.11×
14Vermont~90K1.09×
15Alaska~100K1.06×
16New Jersey~1M1.03×
17Kentucky~600K1.03×
18Rhode Island~100K1.02×
19Pennsylvania~1.5M0.99×
20Virginia~1M0.98×
21North Carolina~1.5M0.96×
22Louisiana~600K0.96×
23Texas~4M0.95×
24Florida~3M0.95×
25Maryland~700K0.92×
26Connecticut~400K0.92×
27Wisconsin~600K0.90×
28Michigan~1M0.89×
29Missouri~700K0.88×
30Georgia~1M0.87×
31New Mexico~200K0.87×
32Idaho~200K0.86×
33Tennessee~800K0.85×
34Utah~300K0.85×
35Kansas~300K0.83×
36Montana~100K0.83×
37South Carolina~600K0.82×
38New Hampshire~100K0.81×
39Ohio~1M0.79×
40Indiana~600K0.77×
41Nebraska~200K0.77×
42Delaware~100K0.77×
43Alabama~500K0.72×
44Iowa~300K0.71×
45Arkansas~300K0.68×
46Mississippi~300K0.66×
47Oklahoma~300K0.65×
48North Dakota~60K0.64×
49South Dakota~60K0.61×
50West Virginia~100K0.56×
Fig. 06

Affinity by region

Affinity by region — Cocktail, United States
0.56×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cocktail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cocktail audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires3.57×
02AritziaFashion & Accessoires2.86×
03LabCorpHealth2.43×
04Savannah GuthrieMovies & TV2.38×
05Maltese (dog)Pets & Animals2.37×
06Animal Liberation OrchestraMusic & Radio2.21×
07Nancy MacePolitics & Society2.16×
08Google DriveTechnology & Electronics1.97×
09Google FlightsTravel & Leisure1.92×
10Trader Joe'sShopping1.76×
11Local foodFood & Beverages1.74×
12Alcoholic beveragesFood & Beverages1.68×
13FoodieFood & Beverages1.63×
14Distilled beverageFood & Beverages1.57×
15Old NavyFashion & Accessoires1.55×
16Macy'sShopping1.53×
17Self careHealth1.53×
18Nordstrom rackFashion & Accessoires1.53×
19BeveragesFood & Beverages1.51×
20Culinary artArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cocktail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cocktail audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.95×
Design AffinityPREMIUM1.59×
Luxury OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cocktail audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.01×
Social Media UsageJOY1.02×
Risk AppetiteTHRILL1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cocktail have in United States?

Cocktail has an estimated audience of 46,081,367 people in United States, concentrated in California and New York.

02

What is the gender split and age of Cocktail fans?

55.6% of Cocktail fans are female, 44.4% are male, with an average age of 40.5 years.

03

Which brands do Cocktail fans like most?

Cocktail fans show strongest brand affinity for Alcoholic beverages (1.68×), Beverages (1.51×), and Google Drive (1.97×) over the country average.

04

Where do Cocktail fans live in United States?

Cocktail fans in United States are most concentrated in California (reach ~7M), New York (reach ~5.5M), and Texas (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Cocktail fans also like?

Beyond Cocktail itself, the audience over-indexes on Beverages (1.51×), Google Drive (1.97×), Trader Joe's (1.76×), and Animal Liberation Orchestra (2.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Cocktail audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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