Cocktail Audience in United Kingdom
Cocktail has an estimated audience of 13,279,870 people in United Kingdom. 61.6% are female, 38.4% are male, average age 43.7. Top regions: England, Greater London, South East. Top brand affinities: Distilled beverage, Local food, New Look, Drinking, Gin.
The average Cocktail fan in United Kingdom is 43.7 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Distilled beverage, Local food, New Look, with strongest over-indexing on Distilled beverage (1.6× the country average). Demographically, the Cocktail audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Cocktail fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 43.7 |
| Estimated audience size | 13,279,870 |
Audience persona
The typical Cocktail fan in United Kingdom is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Distilled beverage.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,959,903 | 1.88× |
| Greater London | 2,347,292 | 1.36× |
| South East | 1,548,249 | 0.87× |
| North West | 1,471,836 | 1.04× |
| Scotland | 1,342,900 | 1.12× |
| South West | 1,071,042 | 0.98× |
| East of England | 1,054,913 | 0.87× |
| East Midlands | 821,622 | 0.88× |
| Wales | 695,062 | 0.92× |
| Yorkshire and the Humber | 646,759 | 0.61× |
| North East | 371,280 | 0.72× |
| Northern Ireland | 337,173 | 0.83× |
| West Midlands | 316,867 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Distilled beverage | 1.6× | Food & Beverages |
| Local food | 1.82× | Food & Beverages |
| New Look | 1.55× | Fashion & Accessoires |
| Drinking | 2.03× | Food & Beverages |
| Gin | 1.71× | Food & Beverages |
| Ocado | 1.56× | Shopping |
| Dinner | 1.52× | Food & Beverages |
| Home Interior Design | 1.76× | Home & Garden |
| Alcohol | 1.57× | Food & Beverages |
| Charlotte Tilbury | 1.75× | Beauty & Wellness |
| Culinary art | 1.56× | Arts & Culture |
| Brunch | 1.99× | Food & Beverages |
| Mixed drink | 2.36× | Food & Beverages |
| Natural skin care | 1.61× | Beauty & Wellness |
| Home Design | 1.51× | Home & Garden |
| Wine tasting | 1.96× | Food & Beverages |
| Home décor products | 1.64× | Home & Garden |
| Vegetarian cuisine | 1.51× | Food & Beverages |
| Wine & Spirits | 2.04× | Food & Beverages |
| Red wine | 2.3× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.39 |
| Design Affinity | PREMIUM | 1.36 |
| Sustainability | BALANCE | 1.2 |
| Luxury Orientation | PREMIUM | 1.2 |
| DIY Mentality | THRILL | 1.17 |
| Creativity | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
See Cocktail audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Cocktail have in United Kingdom?
Cocktail has an estimated audience of 13,279,870 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Cocktail fans?
61.6% of Cocktail fans are female, 38.4% are male, with an average age of 43.7 years.
Which brands do Cocktail fans like most?
Cocktail fans show strongest brand affinity for Distilled beverage (1.6×), Local food (1.82×), and New Look (1.55×) over the country average.
Where do Cocktail fans live in United Kingdom?
Cocktail fans in United Kingdom are most concentrated in England (reach 9,959,903), Greater London (reach 2,347,292), and South East (reach 1,548,249). These three regions account for the largest share of the active audience.
What other brands do Cocktail fans also like?
Beyond Cocktail itself, the audience over-indexes on Local food (1.82×), New Look (1.55×), Drinking (2.03×), and Gin (1.71×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.