A data profile of the people who buy, follow and care about Cocktail in United Kingdom — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 13,279,870 people in United Kingdom.
The average Cocktail fan in United Kingdom is 43.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Distilled beverage, Local food, New Look, with strongest over-indexing on Distilled beverage (1.6× the country average).
Demographically, the Cocktail audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cocktail fan in United Kingdom is more female, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Distilled beverage.
The key figures that characterise the Cocktail profile in United Kingdom.
61.6% are female, 38.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 43.7 |
| Estimated audience size | 13,279,870 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Cocktail audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
Where the Cocktail audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~10M | 1.88× | |
| 02 | Greater London | ~2.5M | 1.36× | |
| 03 | Scotland | ~1.5M | 1.12× | |
| 04 | North West | ~1.5M | 1.04× | |
| 05 | South West | ~1M | 0.98× | |
| 06 | Wales | ~700K | 0.92× | |
| 07 | East Midlands | ~800K | 0.88× | |
| 08 | South East | ~1.5M | 0.87× | |
| 09 | East of England | ~1M | 0.87× | |
| 10 | Northern Ireland | ~300K | 0.83× | |
| 11 | North East | ~400K | 0.73× | |
| 12 | Yorkshire and the Humber | ~700K | 0.61× | |
| 13 | West Midlands | ~300K | 0.56× |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mixed drink | Food & Beverages | 2.36× | ||
| 02 | Wine & Spirits | Food & Beverages | 2.04× | ||
| 03 | Drinking | Food & Beverages | 2.03× | ||
| 04 | Brunch | Food & Beverages | 1.99× | ||
| 05 | Stanley | Home & Garden | 1.98× | ||
| 06 | Wine tasting | Food & Beverages | 1.96× | ||
| 07 | Local food | Food & Beverages | 1.82× | ||
| 08 | Home Interior Design | Home & Garden | 1.76× | ||
| 09 | Charlotte Tilbury | Beauty & Wellness | 1.75× | ||
| 10 | Gin | Food & Beverages | 1.71× | ||
| 11 | Home décor products | Home & Garden | 1.64× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.61× | ||
| 13 | Distilled beverage | Food & Beverages | 1.60× | ||
| 14 | Alcohol | Food & Beverages | 1.57× | ||
| 15 | Ocado | Shopping | 1.56× | ||
| 16 | Culinary art | Arts & Culture | 1.56× | ||
| 17 | New Look | Fashion & Accessoires | 1.55× | ||
| 18 | Dinner | Food & Beverages | 1.52× | ||
| 19 | Home Design | Home & Garden | 1.51× | ||
| 20 | Vegetarian cuisine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.43× | |
| Indulgence | JOY | 1.40× | |
| Creativity | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Risk Appetite | THRILL | 0.88× |
Cocktail has an estimated audience of 13,279,870 people in United Kingdom, concentrated in England and Greater London.
61.6% of Cocktail fans are female, 38.4% are male, with an average age of 43.7 years.
Cocktail fans show strongest brand affinity for Distilled beverage (1.6×), Local food (1.82×), and New Look (1.55×) over the country average.
Cocktail fans in United Kingdom are most concentrated in England (reach ~10M), Greater London (reach ~2.5M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Cocktail itself, the audience over-indexes on Local food (1.82×), New Look (1.55×), Drinking (2.03×), and Gin (1.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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