A data profile of the people who buy, follow and care about Brunch in United Kingdom — modelled from more than twelve digital signal sources. Brunch has an estimated audience of 4,844,128 people in United Kingdom.
The average Brunch fan in United Kingdom is 41.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Local food, Hair Extensions, Take-out, with strongest over-indexing on Local food (2.65× the country average).
Demographically, the Brunch audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Brunch fan in United Kingdom is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Local food.
The key figures that characterise the Brunch profile in United Kingdom.
66.5% are female, 33.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 41.5 |
| Estimated audience size | 4,844,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Brunch audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.7% |
| Japan | 11.8% |
| China | 6.5% |
Where the Brunch audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~800K | 1.76× | |
| 02 | Yorkshire and the Humber | ~500K | 1.37× | |
| 03 | North East | ~200K | 1.30× | |
| 04 | South East | ~800K | 1.29× | |
| 05 | West Midlands | ~300K | 1.24× | |
| 06 | England | ~3.5M | 0.95× | |
| 07 | South West | ~400K | 0.92× | |
| 08 | East of England | ~400K | 0.87× | |
| 09 | Northern Ireland | ~100K | 0.73× | |
| 10 | Wales | ~200K | 0.58× | |
| 11 | East Midlands | ~200K | 0.53× | |
| 12 | North West | ~300K | 0.52× |
The strongest cross-interests of the Brunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wingstop | Food & Beverages | 4.56× | ||
| 02 | Dining Out | Food & Beverages | 4.48× | ||
| 03 | Sunday Brunch | Kids & Family | 4.16× | ||
| 04 | Cooking show | Food & Beverages | 4.11× | ||
| 05 | Hair Extensions | Beauty & Wellness | 4.00× | ||
| 06 | Wine & Spirits | Food & Beverages | 3.08× | ||
| 07 | Local food | Food & Beverages | 2.65× | ||
| 08 | Nightlife | Arts & Culture | 2.51× | ||
| 09 | Mounjaro | Health | 2.48× | ||
| 10 | Fashion show | Fashion & Accessoires | 2.41× | ||
| 11 | Vegetarian cuisine | Food & Beverages | 2.35× | ||
| 12 | Take-out | Food & Beverages | 2.25× | ||
| 13 | Livemusic | Music & Radio | 2.10× | ||
| 14 | Self care | Health | 2.08× | ||
| 15 | New Look | Fashion & Accessoires | 1.88× | ||
| 16 | Foodie | Food & Beverages | 1.77× | ||
| 17 | River Island | Fashion & Accessoires | 1.75× | ||
| 18 | Breakfast | Food & Beverages | 1.73× | ||
| 19 | Primark | Shopping | 1.71× | ||
| 20 | Cocktail | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.71× | |
| Price Sensitivity | PREMIUM | 1.54× | |
| Healthy Lifestyle | BALANCE | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Risk Appetite | THRILL | 0.91× |
Brunch has an estimated audience of 4,844,128 people in United Kingdom, concentrated in England and South East.
66.5% of Brunch fans are female, 33.5% are male, with an average age of 41.5 years.
Brunch fans show strongest brand affinity for Local food (2.65×), Hair Extensions (4×), and Take-out (2.25×) over the country average.
Brunch fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~800K), and Scotland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Brunch itself, the audience over-indexes on Hair Extensions (4×), Take-out (2.25×), Cooking show (4.11×), and Mounjaro (2.48×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Brunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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