Rascasse Audience Intelligence

Brunch Audience in United States

A data profile of the people who buy, follow and care about Brunch in United States — modelled from more than twelve digital signal sources. Brunch has an estimated audience of 17,820,161 people in United States.

#1308among Topic in United States#162in Food & Beverages

The average Brunch fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sunday Brunch, Self care, Whole Foods Market, with strongest over-indexing on Sunday Brunch (8.53× the country average).

Demographically, the Brunch audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brunch fan in United States is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Sunday Brunch.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brunch profile in United States.

Audience size
17.8M
in United States
Gender
62.8%♀
37.2% male
Age
37.5
average years
Country rank
#1905
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brunch fans

62.8% are female, 37.2% are male, average age 37.5.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Brunch audience in United States
MetricValue
Female62.8%
Male37.2%
Average age37.5
Estimated audience size17,820,161
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Brunch audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Brunch audience comes from United States.

Worldwide audience distribution share by country for Brunch
CountryShare
United States15.7%
Japan11.8%
China6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brunch audience in United States is strongest.

Fig. 05

Top regions by affinity

Brunch fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K2.94×
02New York~2.5M2.30×
03Hawaii~100K1.87×
04Washington~600K1.75×
05California~3M1.56×
06Massachusetts~500K1.54×
07Colorado~400K1.47×
08Nevada~200K1.40×
09Texas~2M1.38×
10Oregon~300K1.38×
11Wisconsin~400K1.34×
12Virginia~600K1.31×
13Illinois~800K1.27×
14North Carolina~700K1.26×
15New Jersey~600K1.26×
16Georgia~700K1.22×
17Arizona~400K1.16×
18Florida~1.5M1.12×
19Rhode Island~60K1.12×
20Maryland~300K1.11×
21Utah~200K1.09×
22Louisiana~200K1.06×
23Pennsylvania~600K1.01×
24Vermont~30K0.99×
25Michigan~400K0.96×
26Tennessee~300K0.95×
27Minnesota~200K0.91×
28South Carolina~200K0.90×
29Connecticut~200K0.87×
30Missouri~200K0.86×
31Maine~50K0.79×
32Delaware~40K0.78×
33Oklahoma~100K0.73×
34Ohio~400K0.70×
35Kansas~100K0.68×
36New Mexico~60K0.68×
37Indiana~200K0.63×
38Wyoming~20K0.62×
39New Hampshire~40K0.61×
40Alaska~20K0.61×
41Nebraska~50K0.60×
42Arkansas~90K0.59×
43Kentucky~100K0.58×
44Alabama~100K0.57×
45Idaho~50K0.57×
46Montana~30K0.52×
47Mississippi~70K0.50×
48Iowa~70K0.45×
49South Dakota~10K0.33×
50West Virginia~30K0.31×
Fig. 06

Affinity by region

Affinity by region — Brunch, United States
0.31×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brunch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brunch audience
#·InterestCategoryAffinity×
01Carnation (brand)Food & Beverages11.86×
02Sunday BrunchKids & Family8.53×
03Full breakfastFood & Beverages8.24×
04Delivery orderFood & Beverages5.91×
05Gourmet FoodsFood & Beverages5.78×
06Cooking showFood & Beverages4.49×
07Healthy foodHealth4.41×
08Local foodFood & Beverages3.31×
09Healthy habitsHealth3.19×
10Self careHealth3.11×
11BreakfastFood & Beverages2.82×
12LunchFood & Beverages2.66×
13Whole Foods MarketShopping2.64×
14FoodieFood & Beverages2.56×
15Macy'sShopping2.39×
16Texas RoadhouseFood & Beverages2.39×
17DinnerFood & Beverages2.39×
18AldiShopping2.16×
19Trader Joe'sShopping2.01×
20RecipesFood & Beverages1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brunch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brunch audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.62×
Design AffinityPREMIUM2.25×
Luxury OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brunch audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Need for SecurityCONSERVATISM0.89×
TraditionCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brunch have in United States?

Brunch has an estimated audience of 17,820,161 people in United States, concentrated in California and New York.

02

What is the gender split and age of Brunch fans?

62.8% of Brunch fans are female, 37.2% are male, with an average age of 37.5 years.

03

Which brands do Brunch fans like most?

Brunch fans show strongest brand affinity for Sunday Brunch (8.53×), Self care (3.11×), and Whole Foods Market (2.64×) over the country average.

04

Where do Brunch fans live in United States?

Brunch fans in United States are most concentrated in California (reach ~3M), New York (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Brunch fans also like?

Beyond Brunch itself, the audience over-indexes on Self care (3.11×), Whole Foods Market (2.64×), Local food (3.31×), and Breakfast (2.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Brunch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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