Brunch Audience in United States

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Brunch has an estimated audience of 17,820,161 people in United States. 62.8% are female, 37.2% are male, average age 37.5. Top regions: California, New York, Texas. Top brand affinities: Sunday Brunch, Self care, Whole Foods Market, Local food, Breakfast.

The average Brunch fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sunday Brunch, Self care, Whole Foods Market, with strongest over-indexing on Sunday Brunch (8.53× the country average). Demographically, the Brunch audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Brunch fans

Demographic split for Brunch audience in United States
MetricValue
Female62.8%
Male37.2%
Average age37.5
Estimated audience size17,820,161

Audience persona

The typical Brunch fan in United States is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Sunday Brunch.

Top regions in United States

Top regions ranked by reach for Brunch in United States
RegionReachAffinity
California3,111,1261.59×
New York2,458,3192.47×
Texas2,222,8951.45×
Florida1,426,8661.18×
Illinois830,9341.4×
Washington684,9471.92×
North Carolina679,4781.27×
Georgia673,9681.23×
Pennsylvania621,8621.04×
Virginia616,9391.42×
New Jersey591,3411.3×
Massachusetts580,3151.65×
Michigan449,9900.97×
Colorado444,6811.58×
Ohio400,6700.73×
Maryland359,8431.17×
Arizona354,8840.98×
Tennessee352,6190.99×
Wisconsin305,3141.14×
Oregon273,8221.34×
Louisiana259,0681.13×
Missouri253,1450.88×
Minnesota252,9070.99×
Nevada243,4651.41×
South Carolina242,5340.9×
Indiana208,5800.64×
Utah173,9501.09×
Washington, District of Columbia169,6163.17×
Connecticut159,2940.89×
Oklahoma141,4370.71×
Hawaii131,2101.71×
Kentucky130,5100.58×
Alabama122,5670.49×
Kansas91,5220.65×
Arkansas80,0300.55×
Mississippi68,4330.47×
Iowa63,2780.43×
Rhode Island60,0491.06×
New Mexico55,9710.63×
Nebraska51,6360.58×
Idaho46,2600.52×
Maine44,0440.69×
New Hampshire40,0030.57×
Delaware36,7940.75×
Vermont28,8400.92×
West Virginia21,5390.26×
Montana19,7540.4×
Alaska15,1290.4×
North Dakota8,6530.24×
South Dakota8,5460.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brunch audience
BrandAffinityCategory
Sunday Brunch8.53×Kids & Family
Self care3.11×Health
Whole Foods Market2.64×Shopping
Local food3.31×Food & Beverages
Breakfast2.82×Food & Beverages
Macy's2.39×Shopping
Texas Roadhouse2.39×Food & Beverages
Cooking show4.49×Food & Beverages
Healthy habits3.19×Health
Gourmet Foods5.78×Food & Beverages
Full breakfast8.24×Food & Beverages
Delivery order5.91×Food & Beverages
Foodie2.56×Food & Beverages
Lunch2.66×Food & Beverages
Healthy food4.41×Health
Aldi2.16×Shopping
Recipes1.66×Food & Beverages
Dinner2.39×Food & Beverages
Online grocer4.74×Shopping
Take-out2.39×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brunch audience
TraitClusterScore
IndulgenceJOY1.71
Design AffinityPREMIUM1.62
SustainabilityBALANCE1.61
Luxury OrientationPREMIUM1.49
Healthy LifestyleBALANCE1.44
LGBTQ+ IdentityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Brunch
CountryShare
United States15.8%
Japan11.8%
China6.5%

See Brunch audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Brunch have in United States?

Brunch has an estimated audience of 17,820,161 people in United States, concentrated in California and New York.

What is the gender split and age of Brunch fans?

62.8% of Brunch fans are female, 37.2% are male, with an average age of 37.5 years.

Which brands do Brunch fans like most?

Brunch fans show strongest brand affinity for Sunday Brunch (8.53×), Self care (3.11×), and Whole Foods Market (2.64×) over the country average.

Where do Brunch fans live in United States?

Brunch fans in United States are most concentrated in California (reach 3,111,126), New York (reach 2,458,319), and Texas (reach 2,222,895). These three regions account for the largest share of the active audience.

What other brands do Brunch fans also like?

Beyond Brunch itself, the audience over-indexes on Self care (3.11×), Whole Foods Market (2.64×), Local food (3.31×), and Breakfast (2.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.