Dinner Audience in United States

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Dinner has an estimated audience of 45,591,565 people in United States. 63.5% are female, 36.5% are male, average age 43.4. Top regions: California, New York, Texas. Top brand affinities: Lunch, Recipes, Local food, Texas Roadhouse, Eating.

The average Dinner fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lunch, Recipes, Local food, with strongest over-indexing on Lunch (2.37× the country average). Demographically, the Dinner audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Dinner fans

Demographic split for Dinner audience in United States
MetricValue
Female63.5%
Male36.5%
Average age43.4
Estimated audience size45,591,565

Audience persona

The typical Dinner fan in United States is more female, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Lunch.

Top regions in United States

Top regions ranked by reach for Dinner in United States
RegionReachAffinity
California6,700,0591.34×
New York4,304,5781.69×
Texas2,997,3190.76×
Florida2,569,7350.83×
Illinois1,486,2770.98×
Pennsylvania1,462,9050.95×
Washington1,384,7721.51×
North Carolina1,326,6030.97×
Massachusetts1,265,2081.41×
New Jersey1,177,4531.02×
Colorado1,167,9251.63×
Virginia1,034,0260.93×
Georgia1,006,4020.72×
Ohio957,0270.68×
Michigan922,6340.77×
Arizona864,3250.93×
Oregon818,2321.57×
Tennessee680,9020.74×
Missouri596,0620.81×
Maryland591,8190.75×
South Carolina581,0050.85×
Hawaii570,8092.91×
Indiana564,3270.68×
Wisconsin544,1640.79×
Utah484,7851.19×
Connecticut454,3960.99×
Minnesota447,9000.69×
Nevada395,5090.9×
Louisiana382,8850.65×
Maine345,2892.11×
Alabama339,6620.53×
Kentucky333,1140.58×
Oklahoma317,3860.63×
Washington, District of Columbia276,6722.02×
Kansas242,4190.67×
Idaho238,8371.04×
Arkansas234,6750.62×
New Mexico212,1840.93×
Iowa197,5020.53×
New Hampshire187,1561.04×
Montana183,0681.45×
Vermont160,9462.01×
Rhode Island147,3111.02×
Mississippi138,7270.37×
Nebraska133,6000.58×
Alaska107,1451.1×
West Virginia97,3470.46×
Delaware93,5010.74×
Wyoming71,6451.06×
South Dakota47,7760.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dinner audience
BrandAffinityCategory
Lunch2.37×Food & Beverages
Recipes1.52×Food & Beverages
Local food2.32×Food & Beverages
Texas Roadhouse1.79×Food & Beverages
Eating1.56×Food & Beverages
Aldi1.62×Shopping
Kohl's1.53×Shopping
Foodie1.86×Food & Beverages
Burger King1.67×Food & Beverages
Breakfast1.81×Food & Beverages
Desserts1.51×Food & Beverages
Dish (food)1.84×Food & Beverages
Cake1.56×Food & Beverages
Organic food1.51×Food & Beverages
Cookbook2.02×Food & Beverages
Culinary art1.62×Arts & Culture
Weight loss (Fitness And wellness)1.56×Health
Healthy diet1.64×Health
Take-out1.66×Food & Beverages
Healthy habits1.83×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dinner audience
TraitClusterScore
IndulgenceJOY1.37
Price SensitivityPREMIUM1.17
Healthy LifestyleBALANCE1.11
Social Media UsageJOY1.1
Community OrientationOPEN1.09
Family OrientationCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Dinner
CountryShare
United States19.1%
Japan8.2%
China6.1%

See Dinner audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Dinner have in United States?

Dinner has an estimated audience of 45,591,565 people in United States, concentrated in California and New York.

What is the gender split and age of Dinner fans?

63.5% of Dinner fans are female, 36.5% are male, with an average age of 43.4 years.

Which brands do Dinner fans like most?

Dinner fans show strongest brand affinity for Lunch (2.37×), Recipes (1.52×), and Local food (2.32×) over the country average.

Where do Dinner fans live in United States?

Dinner fans in United States are most concentrated in California (reach 6,700,059), New York (reach 4,304,578), and Texas (reach 2,997,319). These three regions account for the largest share of the active audience.

What other brands do Dinner fans also like?

Beyond Dinner itself, the audience over-indexes on Recipes (1.52×), Local food (2.32×), Texas Roadhouse (1.79×), and Eating (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.