Rascasse Audience Intelligence

Dinner Audience in United States

A data profile of the people who buy, follow and care about Dinner in United States — modelled from more than twelve digital signal sources. Dinner has an estimated audience of 45,591,565 people in United States.

#343among Topic in United States#44in Food & Beverages

The average Dinner fan in United States is 43.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Lunch, Recipes, Local food, with strongest over-indexing on Lunch (2.37× the country average).

Demographically, the Dinner audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dinner fan in United States is more female, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Lunch.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dinner profile in United States.

Audience size
45.6M
in United States
Gender
63.5%♀
36.5% male
Age
43.4
average years
Country rank
#471
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dinner fans

63.5% are female, 36.5% are male, average age 43.4.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Dinner audience in United States
MetricValue
Female63.5%
Male36.5%
Average age43.4
Estimated audience size45,591,565
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Dinner audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Dinner audience comes from United States.

Worldwide audience distribution share by country for Dinner
CountryShare
United States19.1%
Japan8.2%
China6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dinner audience in United States is strongest.

Fig. 05

Top regions by affinity

Dinner fans by region: top regions in United States
#RegionReachAffinity×
01New York~6.5M2.62×
02Vermont~200K2.24×
03New Jersey~2.5M2.18×
04Hawaii~400K2.18×
05Maine~300K2.13×
06Connecticut~800K1.71×
07Washington, District of Columbia~200K1.58×
08Pennsylvania~2M1.37×
09Colorado~1M1.33×
10Oregon~700K1.33×
11Massachusetts~1M1.32×
12New Hampshire~200K1.29×
13Montana~200K1.25×
14Wyoming~80K1.25×
15Washington~1M1.23×
16California~5.5M1.14×
17Rhode Island~200K1.07×
18Alaska~100K1.05×
19Delaware~100K1.03×
20Utah~400K0.99×
21Idaho~200K0.92×
22Ohio~1M0.87×
23Virginia~1M0.87×
24Tennessee~800K0.86×
25North Carolina~1M0.83×
26New Mexico~200K0.83×
27Maryland~600K0.82×
28Nevada~400K0.82×
29Illinois~1M0.81×
30Arizona~700K0.77×
31Florida~2.5M0.74×
32South Carolina~500K0.72×
33Wisconsin~500K0.71×
34Missouri~500K0.70×
35Michigan~800K0.69×
36Kansas~200K0.66×
37Texas~2.5M0.64×
38Minnesota~400K0.61×
39Oklahoma~300K0.61×
40Georgia~800K0.59×
41Indiana~500K0.59×
42Arkansas~200K0.57×
43Nebraska~100K0.56×
44West Virginia~100K0.56×
45South Dakota~60K0.56×
46Louisiana~300K0.55×
47Kentucky~300K0.55×
48Iowa~200K0.52×
49Alabama~300K0.50×
50Mississippi~100K0.39×
Fig. 06

Affinity by region

Affinity by region — Dinner, United States
0.39×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dinner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dinner audience
#·InterestCategoryAffinity×
01LunchFood & Beverages2.37×
02Local foodFood & Beverages2.32×
03CookbookFood & Beverages2.02×
04FoodieFood & Beverages1.86×
05Dish (food)Food & Beverages1.84×
06BreakfastFood & Beverages1.81×
07Texas RoadhouseFood & Beverages1.79×
08Burger KingFood & Beverages1.67×
09Take-outFood & Beverages1.66×
10Healthy dietHealth1.64×
11AldiShopping1.62×
12Culinary artArts & Culture1.62×
13EatingFood & Beverages1.56×
14CakeFood & Beverages1.56×
15Weight loss (Fitness And wellness)Health1.56×
16Kohl'sShopping1.53×
17RecipesFood & Beverages1.52×
18McDonald'sFood & Beverages1.51×
19DessertsFood & Beverages1.51×
20Organic foodFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dinner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dinner audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.75×
Convenience OrientationPREMIUM1.40×
Design AffinityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dinner audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.95×
MindfulnessBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dinner have in United States?

Dinner has an estimated audience of 45,591,565 people in United States, concentrated in New York and California.

02

What is the gender split and age of Dinner fans?

63.5% of Dinner fans are female, 36.5% are male, with an average age of 43.4 years.

03

Which brands do Dinner fans like most?

Dinner fans show strongest brand affinity for Lunch (2.37×), Recipes (1.52×), and Local food (2.32×) over the country average.

04

Where do Dinner fans live in United States?

Dinner fans in United States are most concentrated in New York (reach ~6.5M), California (reach ~5.5M), and New Jersey (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Dinner fans also like?

Beyond Dinner itself, the audience over-indexes on Recipes (1.52×), Local food (2.32×), Texas Roadhouse (1.79×), and Eating (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Dinner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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