Eating Audience in United States

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Eating has an estimated audience of 79,305,609 people in United States. 62.4% are female, 37.6% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Eating fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Eating audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Eating fans

Demographic split for Eating audience in United States
MetricValue
Female62.4%
Male37.6%
Average age42.0
Estimated audience size79,305,609

Audience persona

The typical Eating fan in United States is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Eating in United States
RegionReachAffinity
California13,132,7391.51×
Texas8,108,6011.19×
Florida5,330,9380.99×
New York4,828,0261.09×
Georgia4,110,8641.68×
Illinois2,637,6421×
Pennsylvania2,441,3950.91×
North Carolina2,304,4950.97×
Virginia2,300,5341.19×
New Jersey2,076,8491.03×
Ohio1,934,6500.79×
Michigan1,824,2470.88×
Arizona1,735,9881.07×
Massachusetts1,683,4931.08×
Nevada1,522,4601.98×
Washington1,427,6820.9×
Indiana1,420,8410.98×
Tennessee1,388,3040.87×
Colorado1,321,2741.06×
Maryland1,258,9380.92×
Missouri1,112,1400.87×
Louisiana1,066,3771.04×
South Carolina1,058,7470.89×
Alabama1,013,7510.92×
Wisconsin945,9370.79×
Minnesota924,8880.81×
Kentucky872,7590.88×
Oklahoma835,0810.95×
Oregon758,7220.83×
Utah742,0621.04×
Mississippi715,3611.09×
Connecticut672,0680.84×
Arkansas629,4700.96×
Montana563,8392.56×
Kansas538,3470.86×
Iowa495,6840.76×
Hawaii408,2221.2×
New Mexico357,8960.9×
Rhode Island317,9031.26×
Nebraska309,3500.78×
Idaho302,8310.76×
West Virginia285,1000.77×
Washington, District of Columbia260,8311.09×
New Hampshire208,8740.67×
Delaware184,1250.84×
Maine172,5360.61×
Alaska136,6480.81×
South Dakota123,0040.67×
North Dakota122,7000.75×
Wyoming121,5631.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eating audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.29×News
Charles, Prince of Wales18.87×Politics & Society
Staples (Canada)3.26×Business & Career
Planet Fitness2.36×Sports
Diaper bag3.65×Kids & Family
Great Clips3.3×Beauty & Wellness
Hobby Lobby2.08×Home & Garden
Jack Black5.86×Movies & TV
Payment card8.17×Fashion & Accessoires
Google Flights2.64×Travel & Leisure
Aldi1.82×Shopping
Best Buy1.74×Shopping
Taco Bell1.76×Food & Beverages
Dave Franco5.81×Movies & TV
Ben Stiller5.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eating audience
TraitClusterScore
ExtroversionTHRILL1.15
Social Media UsageJOY1.09
Healthy LifestyleBALANCE1.06
IndulgenceJOY1.06
Price SensitivityPREMIUM1.02
Family OrientationCONSERVATISM1

Worldwide distribution

Worldwide audience distribution share by country for Eating
CountryShare
United States20.8%
Italy4.9%
Japan4.8%

See Eating audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Eating have in United States?

Eating has an estimated audience of 79,305,609 people in United States, concentrated in California and Texas.

What is the gender split and age of Eating fans?

62.4% of Eating fans are female, 37.6% are male, with an average age of 42.0 years.

Which brands do Eating fans like most?

Eating fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Eating fans live in United States?

Eating fans in United States are most concentrated in California (reach 13,132,739), Texas (reach 8,108,601), and Florida (reach 5,330,938). These three regions account for the largest share of the active audience.

What other brands do Eating fans also like?

Beyond Eating itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.