Rascasse Audience Intelligence

Eating Audience in United States

A data profile of the people who buy, follow and care about Eating in United States — modelled from more than twelve digital signal sources. Eating has an estimated audience of 79,305,609 people in United States.

#116among Topic in United States#10in Food & Beverages

The average Eating fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Trader Joe's, Customer service, with strongest over-indexing on Planet Fitness (1.54× the country average).

Demographically, the Eating audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eating fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eating profile in United States.

Audience size
79.3M
in United States
Gender
62.4%♀
37.6% male
Age
42.0
average years
Country rank
#146
Topic in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eating fans

62.4% are female, 37.6% are male, average age 42.0.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Eating audience in United States
MetricValue
Female62.4%
Male37.6%
Average age42.0
Estimated audience size79,305,609
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Eating audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Eating audience comes from United States.

Worldwide audience distribution share by country for Eating
CountryShare
United States20.8%
Italy4.9%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eating audience in United States is strongest.

Fig. 05

Top regions by affinity

Eating fans by region: top regions in United States
#RegionReachAffinity×
01Montana~700K4.18×
02Georgia~4M1.65×
03Wyoming~200K1.59×
04California~13M1.49×
05Texas~7.5M1.09×
06Louisiana~1M1.09×
07Hawaii~400K1.06×
08Mississippi~700K1.03×
09Virginia~2M1.02×
10North Carolina~2.5M1.01×
11Indiana~1.5M1.01×
12Arkansas~700K1.00×
13Oklahoma~900K0.99×
14Utah~700K0.99×
15Nevada~800K0.98×
16New Mexico~400K0.98×
17Rhode Island~200K0.98×
18Illinois~2.5M0.95×
19South Carolina~1M0.95×
20New Jersey~2M0.94×
21Arizona~1.5M0.94×
22Nebraska~400K0.94×
23Delaware~200K0.93×
24New York~4M0.92×
25Alaska~200K0.92×
26Massachusetts~1.5M0.91×
27Colorado~1M0.91×
28Kentucky~900K0.91×
29Maryland~1M0.90×
30Alabama~1M0.90×
31Pennsylvania~2.5M0.88×
32Michigan~2M0.88×
33Kansas~500K0.88×
34North Dakota~100K0.87×
35Missouri~1M0.86×
36Connecticut~700K0.85×
37Idaho~300K0.85×
38South Dakota~200K0.85×
39Florida~4.5M0.84×
40Oregon~800K0.83×
41West Virginia~300K0.82×
42Wisconsin~1M0.81×
43Ohio~2M0.80×
44Washington~1.5M0.80×
45Tennessee~1.5M0.79×
46Minnesota~900K0.78×
47Iowa~500K0.78×
48Maine~200K0.74×
49Washington, District of Columbia~200K0.71×
50New Hampshire~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Eating, United States
0.68×1.00×4.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eating audience
#·InterestCategoryAffinity×
01DoughFood & Beverages2.13×
02Diaper bagKids & Family2.06×
03KetoneHealth1.71×
04LodgingTravel & Leisure1.67×
05FoodieFood & Beverages1.64×
06GeneticsKids & Family1.59×
07BiologyHealth1.58×
08DinnerFood & Beverages1.56×
09MeteorologyHome & Garden1.56×
10CabinetryHome & Garden1.55×
11Movie theaterMovies & TV1.55×
12Planet FitnessSports1.54×
13Trader Joe'sShopping1.54×
14Risk managementBusiness & Career1.54×
15Made in USABusiness & Career1.53×
16FacialBeauty & Wellness1.53×
17Customer serviceBusiness & Career1.52×
18Talk radioMusic & Radio1.52×
19CountertopHome & Garden1.51×
20PastryFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eating audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.37×
Community OrientationOPEN1.25×
Career OrientationPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eating audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
Luxury OrientationPREMIUM0.94×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eating have in United States?

Eating has an estimated audience of 79,305,609 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Eating fans?

62.4% of Eating fans are female, 37.6% are male, with an average age of 42.0 years.

03

Which brands do Eating fans like most?

Eating fans show strongest brand affinity for Planet Fitness (1.54×), Trader Joe's (1.54×), and Customer service (1.52×) over the country average.

04

Where do Eating fans live in United States?

Eating fans in United States are most concentrated in California (reach ~13M), Texas (reach ~7.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Eating fans also like?

Beyond Eating itself, the audience over-indexes on Trader Joe's (1.54×), Customer service (1.52×), Foodie (1.64×), and Dinner (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Eating audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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