Rascasse Audience Intelligence

Eating Audience in France

A data profile of the people who buy, follow and care about Eating in France — modelled from more than twelve digital signal sources. Eating has an estimated audience of 11,103,235 people in France.

Eating has an estimated audience of 11,103,235 people in France. 62.8% are female, 37.2% are male, average age 44.3. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Dentistry.

Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (265.24× the country average).

Demographically, the Eating audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

The typical Eating fan in France is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eating profile in France.

Audience size
11.1M
in France
Gender
62.8%
37.2% male
Age
44.3
average years
Country rank
#193
Topic in France
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eating fans

62.8% are female, 37.2% are male, average age 44.3.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Eating audience in France
MetricValue
Female62.8%
Male37.2%
Average age44.3
Estimated audience size11,103,235
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Eating audience in France
Age bracketShare%
16-199%
20-2917%
30-3919%
40-4922%
50+33%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Eating audience comes from France.

Worldwide audience distribution share by country for Eating
CountryShare
United States20.8%
Italy4.9%
Japan4.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eating audience
#·InterestCategoryAffinity×
01Love & SexKids & Family265.24×
02SelfridgesShopping205.80×
03Christmas GiftKids & Family29.25×
04Christmas treeKids & Family23.36×
05Girl powerPolitics & Society14.91×
06Breast Cancer awarenessHealth12.75×
07Kitchen gardenHome & Garden11.82×
08DentistryBusiness & Career10.23×
09Zoom lensTechnology & Electronics9.19×
10Broadcasting of sports eventsMovies & TV9.14×
11HormoneHealth8.07×
12Sustainable productsPolitics & Society8.00×
13Single-lens reflex cameraTechnology & Electronics7.06×
14Permanent residencyBusiness & Career3.35×
15Take-outFood & Beverages2.71×
16Do it yourself (DIY)Home & Garden1.78×
17KitchenHome & Garden1.74×
18MonoprixShopping1.72×
19Organic foodFood & Beverages1.71×
20WhatsAppInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Eating audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.68×
Healthy LifestyleBALANCE1.42×
Design AffinityPREMIUM1.41×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Eating audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.92×
Social Media UsageJOY1.00×
Price SensitivityPREMIUM1.03×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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