A data profile of the people who buy, follow and care about Eating in France — modelled from more than twelve digital signal sources. Eating has an estimated audience of 11,103,235 people in France.
Eating has an estimated audience of 11,103,235 people in France. 62.8% are female, 37.2% are male, average age 44.3. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Dentistry.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (265.24× the country average).
Demographically, the Eating audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.
The typical Eating fan in France is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Eating profile in France.
62.8% are female, 37.2% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 44.3 |
| Estimated audience size | 11,103,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Eating audience comes from France.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
The strongest cross-interests of the Eating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 265.24× | ||
| 02 | Selfridges | Shopping | 205.80× | ||
| 03 | Christmas Gift | Kids & Family | 29.25× | ||
| 04 | Christmas tree | Kids & Family | 23.36× | ||
| 05 | Girl power | Politics & Society | 14.91× | ||
| 06 | Breast Cancer awareness | Health | 12.75× | ||
| 07 | Kitchen garden | Home & Garden | 11.82× | ||
| 08 | Dentistry | Business & Career | 10.23× | ||
| 09 | Zoom lens | Technology & Electronics | 9.19× | ||
| 10 | Broadcasting of sports events | Movies & TV | 9.14× | ||
| 11 | Hormone | Health | 8.07× | ||
| 12 | Sustainable products | Politics & Society | 8.00× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 7.06× | ||
| 14 | Permanent residency | Business & Career | 3.35× | ||
| 15 | Take-out | Food & Beverages | 2.71× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.78× | ||
| 17 | Kitchen | Home & Garden | 1.74× | ||
| 18 | Monoprix | Shopping | 1.72× | ||
| 19 | Organic food | Food & Beverages | 1.71× | ||
| 20 | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.68× | |
| Healthy Lifestyle | BALANCE | 1.42× | |
| Design Affinity | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.92× | |
| Social Media Usage | JOY | 1.00× | |
| Price Sensitivity | PREMIUM | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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