Eating Audience in Brazil
Eating has an estimated audience of 14,057,693 people in Brazil. 69.5% are female, 30.5% are male, average age 43.1. Top brand affinities: Preta Gil, Nature, Family, WhatsApp, Social media.
Top brand affinities include Preta Gil, Nature, Family, with strongest over-indexing on Preta Gil (1.89× the country average). Demographically, the Eating audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Creativity.
Category: Food & Beverages · Type: Topic
Demographics of Eating fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 43.1 |
| Estimated audience size | 14,057,693 |
Audience persona
The typical Eating fan in Brazil is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Preta Gil.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Preta Gil | 1.89× | Music & Radio |
| Nature | 1.81× | Home & Garden |
| Family | 1.64× | Kids & Family |
| 1.51× | Internet & Social Media | |
| Social media | 1.59× | Business & Career |
| Kitchen | 1.62× | Home & Garden |
| Happiness | 1.74× | Health |
| Sport Club do Recife | 1.96× | Sports |
| Electrolux | 2.12× | Home & Garden |
| Spas | 1.74× | Beauty & Wellness |
| Localiza | 1.97× | Cars & Mobility |
| Pizza | 1.82× | Food & Beverages |
| Telegram | 2.06× | Internet & Social Media |
| Dogs | 1.62× | Pets & Animals |
| Barbecue | 1.52× | Food & Beverages |
| Forró | 1.9× | Music & Radio |
| 1.57× | Technology & Electronics | |
| Netshoes | 1.69× | Shopping |
| Apartment | 1.56× | Business & Career |
| Bars | 1.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.31 |
| Creativity | OPEN | 1.3 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Indulgence | JOY | 1.25 |
| Quality Awareness | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
See Eating audiences in other countries
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.