Eating Audience in Spain
Eating has an estimated audience of 10,332,629 people in Spain. 63.1% are female, 36.9% are male, average age 46.8. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Aldi, Julio Iglesias.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Eating audience skews more female with an average age of 46.8, and over-indexes on personality traits such as DIY Mentality, Indulgence.
Category: Food & Beverages · Type: Topic
Demographics of Eating fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 46.8 |
| Estimated audience size | 10,332,629 |
Audience persona
The typical Eating fan in Spain is more female, around 46.8 years old, with strong DIY Mentality tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 5.12× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Aldi | 2.87× | Shopping |
| Julio Iglesias | 2.73× | Music & Radio |
| Dinner | 3.38× | Food & Beverages |
| TripAdvisor | 3.12× | Travel & Leisure |
| Livemusic | 3.39× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.24× | Technology & Electronics |
| Take-out | 2.25× | Food & Beverages |
| CAC 40 | 2.6× | Business & Career |
| 1.81× | Internet & Social Media | |
| Oncology | 5.64× | Health |
| Stradivarius | 2.23× | Shopping |
| Local food | 2.5× | Food & Beverages |
| Formentera | 4.71× | Travel & Leisure |
| Orange | 2.44× | Technology & Electronics |
| Carrefour Market | 2.31× | Shopping |
| Mapfre | 2.24× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.27 |
| Indulgence | JOY | 1.26 |
| Community Orientation | OPEN | 1.1 |
| Family Orientation | CONSERVATISM | 1.07 |
| Creativity | OPEN | 1.06 |
| Convenience Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
See Eating audiences in other countries
More Food & Beverages audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.