A data profile of the people who buy, follow and care about Eating in Spain — modelled from more than twelve digital signal sources. Eating has an estimated audience of 10,332,629 people in Spain.
Eating has an estimated audience of 10,332,629 people in Spain. 63.1% are female, 36.9% are male, average age 46.8. Top brand affinities: Take-out, Dinner, WhatsApp, Kitchen, IBEX 35.
Top brand affinities include Take-out, Dinner, WhatsApp, with strongest over-indexing on Take-out (2.56× the country average).
Demographically, the Eating audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Eating fan in Spain is more female, around 46.8 years old, with strong Community Orientation tendencies and a notable affinity for Take-out.
The key figures that characterise the Eating profile in Spain.
63.1% are female, 36.9% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 46.8 |
| Estimated audience size | 10,332,629 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Eating audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
The strongest cross-interests of the Eating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dinner | Food & Beverages | 2.86× | ||
| 02 | Take-out | Food & Beverages | 2.56× | ||
| 03 | Wine tasting | Food & Beverages | 2.50× | ||
| 04 | Refrigerator | Home & Garden | 2.25× | ||
| 05 | Breakfast | Food & Beverages | 2.24× | ||
| 06 | Lunch | Food & Beverages | 2.12× | ||
| 07 | Travel website | Travel & Leisure | 1.90× | ||
| 08 | Wikipedia | Internet & Social Media | 1.87× | ||
| 09 | Desserts | Food & Beverages | 1.74× | ||
| 10 | IBEX 35 | Business & Career | 1.73× | ||
| 11 | Caixabank | Business & Career | 1.70× | ||
| 12 | Kitchen | Home & Garden | 1.68× | ||
| 13 | Internet & Social Media | 1.60× | |||
| 14 | Aldi | Shopping | 1.59× | ||
| 15 | Organic food | Food & Beverages | 1.59× | ||
| 16 | Spas | Beauty & Wellness | 1.57× | ||
| 17 | Movistar+ | Movies & TV | 1.57× | ||
| 18 | Happiness | Health | 1.54× | ||
| 19 | Bars | Travel & Leisure | 1.52× | ||
| 20 | Loterías y Apuestas del Estado | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.52× | |
| Indulgence | JOY | 1.52× | |
| Convenience Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Social Media Usage | JOY | 1.00× | |
| Risk Appetite | THRILL | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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