Take-out Audience in Spain

Take-out has an estimated audience of 8,898,043 people in Spain. 59.9% are female, 40.1% are male, average age 42.1. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Customer service, Delivery order, Online shopping, Local food, Eating.

The average Take-out fan in Spain is 42.1 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Customer service, Delivery order, Online shopping, with strongest over-indexing on Customer service (4.81× the country average). Demographically, the Take-out audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Take-out fans

Demographic split for Take-out audience in Spain
MetricValue
Female59.9%
Male40.1%
Average age42.1
Estimated audience size8,898,043

Audience persona

The typical Take-out fan in Spain is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Customer service.

Top regions in Spain

Top regions ranked by reach for Take-out in Spain
RegionReachAffinity
Catalonia2,171,1181.35×
Andalusia2,097,5681.2×
Community of Madrid1,474,1160.98×
Comunidad Valenciana1,121,5201.12×
Canary Islands480,8051.08×
Galicia396,5750.95×
Castile and León354,3570.91×
Basque Autonomous Country351,4941.06×
Balearic Islands340,7741.36×
Region of Murcia267,9470.88×
Castilla-La Mancha265,2730.74×
Aragon218,6820.93×
Extremadura206,0821.07×
Principality of Asturias159,6200.76×
Navarre116,8731.05×
Cantabria90,2300.8×
La Rioja43,1000.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Take-out audience
BrandAffinityCategory
Customer service4.81×Business & Career
Delivery order7.11×Food & Beverages
Online shopping1.77×Shopping
Local food3.46×Food & Beverages
Eating2.56×Food & Beverages
Lunch3.68×Food & Beverages
Dinner3.25×Food & Beverages
Fish and chips8.85×Food & Beverages
Online food ordering3.38×Food & Beverages
Breakfast2.77×Food & Beverages
Culinary art1.92×Arts & Culture
Barbecue2.19×Food & Beverages
Gourmet Foods2.51×Food & Beverages
Hamburger2.92×Food & Beverages
Fast food restaurants3.09×Food & Beverages
Recipes1.63×Food & Beverages
Mercadona1.76×Shopping
Pastry2.09×Food & Beverages
Meat1.84×Food & Beverages
Desserts1.98×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Take-out audience
TraitClusterScore
IndulgenceJOY1.6
Convenience OrientationPREMIUM1.41
Urban LifestyleOPEN1.4
Luxury OrientationPREMIUM1.38
TravellingTHRILL1.37
DIY MentalityTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Take-out
CountryShare
United States22.3%
United Kingdom6.7%
Italy6.5%

See Take-out audiences in other countries

More Food & Beverages audiences in Spain

Frequently asked questions

How many fans does Take-out have in Spain?

Take-out has an estimated audience of 8,898,043 people in Spain, concentrated in Catalonia and Andalusia.

What is the gender split and age of Take-out fans?

59.9% of Take-out fans are female, 40.1% are male, with an average age of 42.1 years.

Which brands do Take-out fans like most?

Take-out fans show strongest brand affinity for Customer service (4.81×), Delivery order (7.11×), and Online shopping (1.77×) over the country average.

Where do Take-out fans live in Spain?

Take-out fans in Spain are most concentrated in Catalonia (reach 2,171,118), Andalusia (reach 2,097,568), and Community of Madrid (reach 1,474,116). These three regions account for the largest share of the active audience.

What other brands do Take-out fans also like?

Beyond Take-out itself, the audience over-indexes on Delivery order (7.11×), Online shopping (1.77×), Local food (3.46×), and Eating (2.56×) compared to the Spain average.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.