A data profile of the people who buy, follow and care about Take-out in Spain — modelled from more than twelve digital signal sources. Take-out has an estimated audience of 8,898,043 people in Spain.
The average Take-out fan in Spain is 42.1 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Customer service, Delivery order, Online shopping, with strongest over-indexing on Customer service (4.81× the country average).
Demographically, the Take-out audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Take-out fan in Spain is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Customer service.
The key figures that characterise the Take-out profile in Spain.
59.9% are female, 40.1% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 42.1 |
| Estimated audience size | 8,898,043 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Take-out audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 6.7% |
| Italy | 6.5% |
Where the Take-out audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2M | 1.33× | |
| 02 | Balearic Islands | ~300K | 1.26× | |
| 03 | Andalusia | ~2M | 1.18× | |
| 04 | Comunidad Valenciana | ~1M | 1.11× | |
| 05 | Canary Islands | ~500K | 1.06× | |
| 06 | Basque Autonomous Country | ~300K | 1.04× | |
| 07 | Extremadura | ~200K | 1.03× | |
| 08 | Navarre | ~100K | 1.02× | |
| 09 | Community of Madrid | ~1.5M | 0.99× | |
| 10 | Galicia | ~400K | 0.96× | |
| 11 | Aragon | ~200K | 0.96× | |
| 12 | La Rioja | ~60K | 0.95× | |
| 13 | Castile and León | ~400K | 0.94× | |
| 14 | Region of Murcia | ~300K | 0.93× | |
| 15 | Cantabria | ~100K | 0.93× | |
| 16 | Principality of Asturias | ~200K | 0.89× | |
| 17 | Castilla-La Mancha | ~300K | 0.85× |
The strongest cross-interests of the Take-out audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fish and chips | Food & Beverages | 8.85× | ||
| 02 | Delivery order | Food & Beverages | 7.11× | ||
| 03 | Customer service | Business & Career | 4.81× | ||
| 04 | Lunch | Food & Beverages | 3.68× | ||
| 05 | Local food | Food & Beverages | 3.46× | ||
| 06 | Online food ordering | Food & Beverages | 3.38× | ||
| 07 | Dinner | Food & Beverages | 3.25× | ||
| 08 | Fast food restaurants | Food & Beverages | 3.09× | ||
| 09 | Domino's Pizza | Food & Beverages | 3.02× | ||
| 10 | Hamburger | Food & Beverages | 2.92× | ||
| 11 | Breakfast | Food & Beverages | 2.77× | ||
| 12 | Eating | Food & Beverages | 2.56× | ||
| 13 | Gourmet Foods | Food & Beverages | 2.51× | ||
| 14 | Barbecue | Food & Beverages | 2.19× | ||
| 15 | Pastry | Food & Beverages | 2.09× | ||
| 16 | Culinary art | Arts & Culture | 1.92× | ||
| 17 | Meat | Food & Beverages | 1.84× | ||
| 18 | Online shopping | Shopping | 1.77× | ||
| 19 | Mercadona | Shopping | 1.76× | ||
| 20 | Recipes | Food & Beverages | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.89× | |
| Urban Lifestyle | OPEN | 1.78× | |
| Convenience Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.02× | |
| Patriotism | CONSERVATISM | 1.07× | |
| Mindfulness | BALANCE | 1.09× |
Take-out has an estimated audience of 8,898,043 people in Spain, concentrated in Catalonia and Andalusia.
59.9% of Take-out fans are female, 40.1% are male, with an average age of 42.1 years.
Take-out fans show strongest brand affinity for Customer service (4.81×), Delivery order (7.11×), and Online shopping (1.77×) over the country average.
Take-out fans in Spain are most concentrated in Catalonia (reach ~2M), Andalusia (reach ~2M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Take-out itself, the audience over-indexes on Delivery order (7.11×), Online shopping (1.77×), Local food (3.46×), and Eating (2.56×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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