A data profile of the people who buy, follow and care about Breakfast in Spain — modelled from more than twelve digital signal sources. Breakfast has an estimated audience of 5,006,403 people in Spain.
The average Breakfast fan in Spain is 43.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Lunch, Local food, Dinner, with strongest over-indexing on Lunch (6.84× the country average).
Demographically, the Breakfast audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Breakfast fan in Spain is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Lunch.
The key figures that characterise the Breakfast profile in Spain.
63.9% are female, 36.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 43.9 |
| Estimated audience size | 5,006,403 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Breakfast audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.6% |
| China | 4.9% |
Where the Breakfast audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~500K | 3.45× | |
| 02 | Canary Islands | ~600K | 2.60× | |
| 03 | Catalonia | ~2M | 2.07× | |
| 04 | Andalusia | ~2M | 1.84× | |
| 05 | Comunidad Valenciana | ~800K | 1.34× | |
| 06 | Basque Autonomous Country | ~200K | 1.10× | |
| 07 | Community of Madrid | ~900K | 1.03× | |
| 08 | La Rioja | ~20K | 0.56× | |
| 09 | Cantabria | ~30K | 0.53× | |
| 10 | Galicia | ~100K | 0.49× | |
| 11 | Region of Murcia | ~80K | 0.48× | |
| 12 | Principality of Asturias | ~50K | 0.46× | |
| 13 | Navarre | ~30K | 0.43× | |
| 14 | Aragon | ~50K | 0.37× | |
| 15 | Extremadura | ~40K | 0.37× | |
| 16 | Castile and León | ~80K | 0.36× | |
| 17 | Castilla-La Mancha | ~60K | 0.32× |
The strongest cross-interests of the Breakfast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunday Brunch | Kids & Family | 9.32× | ||
| 02 | Birthday cake | Food & Beverages | 8.64× | ||
| 03 | Full breakfast | Food & Beverages | 8.21× | ||
| 04 | Chocolate cake | Food & Beverages | 7.88× | ||
| 05 | Delivery order | Food & Beverages | 7.62× | ||
| 06 | Cooking show | Food & Beverages | 7.43× | ||
| 07 | Lunch | Food & Beverages | 6.84× | ||
| 08 | Dinner | Food & Beverages | 5.74× | ||
| 09 | Local food | Food & Beverages | 5.64× | ||
| 10 | Cake decorating | Food & Beverages | 5.56× | ||
| 11 | Brunch | Food & Beverages | 5.33× | ||
| 12 | Wine tasting | Food & Beverages | 3.78× | ||
| 13 | Fast food restaurants | Food & Beverages | 3.75× | ||
| 14 | Gourmet Foods | Food & Beverages | 3.62× | ||
| 15 | Cookbook | Food & Beverages | 3.50× | ||
| 16 | Cake | Food & Beverages | 3.01× | ||
| 17 | Healthy diet | Health | 2.60× | ||
| 18 | Take-out | Food & Beverages | 2.51× | ||
| 19 | Eating | Food & Beverages | 2.24× | ||
| 20 | Online shopping | Shopping | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.35× | |
| Healthy Lifestyle | BALANCE | 1.80× | |
| Individualism | JOY | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Community Orientation | OPEN | 0.85× |
Breakfast has an estimated audience of 5,006,403 people in Spain, concentrated in Catalonia and Andalusia.
63.9% of Breakfast fans are female, 36.1% are male, with an average age of 43.9 years.
Breakfast fans show strongest brand affinity for Lunch (6.84×), Local food (5.64×), and Dinner (5.74×) over the country average.
Breakfast fans in Spain are most concentrated in Catalonia (reach ~2M), Andalusia (reach ~2M), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Breakfast itself, the audience over-indexes on Local food (5.64×), Dinner (5.74×), Delivery order (7.62×), and Cooking show (7.43×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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