Cake Audience in Spain
Cake has an estimated audience of 5,869,175 people in Spain. 74.3% are female, 25.7% are male, average age 44.7. Top brand affinities: Dinner, Aldi, Iberia (airline), Local food, Breakfast.
Top brand affinities include Dinner, Aldi, Iberia (airline), with strongest over-indexing on Dinner (3.4× the country average). Demographically, the Cake audience skews more female with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cake fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 44.7 |
| Estimated audience size | 5,869,175 |
Audience persona
The typical Cake fan in Spain is more female, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for Dinner.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dinner | 3.4× | Food & Beverages |
| Aldi | 2.4× | Shopping |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Local food | 2.81× | Food & Beverages |
| Breakfast | 2.96× | Food & Beverages |
| Desserts | 2.26× | Food & Beverages |
| 1.77× | Internet & Social Media | |
| Flower | 2.16× | Home & Garden |
| Hair conditioner | 3.83× | Beauty & Wellness |
| Lunch | 2.81× | Food & Beverages |
| Kitchen | 1.69× | Home & Garden |
| Do it yourself (DIY) | 1.75× | Home & Garden |
| TripAdvisor | 2.3× | Travel & Leisure |
| Take-out | 1.8× | Food & Beverages |
| Sunday Brunch | 5.19× | Kids & Family |
| Mexico | 1.6× | Travel & Leisure |
| Kundalini yoga | 3.98× | Health |
| Pastry | 1.9× | Food & Beverages |
| Liam Neeson | 3.94× | Movies & TV |
| Cupcake | 3.08× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.3 |
| Design Affinity | PREMIUM | 1.27 |
| Creativity | OPEN | 1.2 |
| Community Orientation | OPEN | 1.19 |
| Pet Ownership | JOY | 1.17 |
| Indulgence | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
See Cake audiences in other countries
More Sweet audiences in Spain
- Chocolate (8,186,515)
- Flour (3,853,199)
- Wedding cake (2,799,463)
- Cupcake (2,592,171)
- Cookie (2,505,960)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.