A data profile of the people who buy, follow and care about Cake in Spain — modelled from more than twelve digital signal sources. Cake has an estimated audience of 5,869,175 people in Spain.
Cake has an estimated audience of 5,869,175 people in Spain. 74.3% are female, 25.7% are male, average age 44.7. Top brand affinities: Rayo Vallecano, Confectionery, Volunteering, Breakfast, Dinner.
Top brand affinities include Rayo Vallecano, Confectionery, Volunteering, with strongest over-indexing on Rayo Vallecano (3.35× the country average).
Demographically, the Cake audience skews more female with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Travelling.
The typical Cake fan in Spain is more female, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for Rayo Vallecano.
The key figures that characterise the Cake profile in Spain.
74.3% are female, 25.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 44.7 |
| Estimated audience size | 5,869,175 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Cake audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.5% |
| China | 7.2% |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunday Brunch | Kids & Family | 4.36× | ||
| 02 | Chocolate brownie | Food & Beverages | 4.29× | ||
| 03 | Cupcake | Food & Beverages | 3.85× | ||
| 04 | Volunteering | Politics & Society | 3.67× | ||
| 05 | Confectionery | Food & Beverages | 3.54× | ||
| 06 | Rayo Vallecano | Sports | 3.35× | ||
| 07 | Flower bouquet | Home & Garden | 3.24× | ||
| 08 | Breakfast | Food & Beverages | 3.01× | ||
| 09 | Dinner | Food & Beverages | 2.97× | ||
| 10 | Brunch | Food & Beverages | 2.92× | ||
| 11 | Wine tasting | Food & Beverages | 2.71× | ||
| 12 | Lunch | Food & Beverages | 2.38× | ||
| 13 | Bakery | Food & Beverages | 2.22× | ||
| 14 | Take-out | Food & Beverages | 2.11× | ||
| 15 | Local food | Food & Beverages | 2.11× | ||
| 16 | Pastry | Food & Beverages | 1.76× | ||
| 17 | Desserts | Food & Beverages | 1.71× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 19 | Flower | Home & Garden | 1.57× | ||
| 20 | Aldi | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.32× | |
| Travelling | THRILL | 1.31× | |
| Pet Ownership | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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