A data profile of the people who buy, follow and care about Cake in Norway — modelled from more than twelve digital signal sources. Cake has an estimated audience of 874,516 people in Norway.
Cake has an estimated audience of 874,516 people in Norway. 78.5% are female, 21.5% are male, average age 45.7. Top brand affinities: Pastry, Desserts, Cheesecake, Dinner, Breakfast.
Top brand affinities include Pastry, Desserts, Cheesecake, with strongest over-indexing on Pastry (3.51× the country average).
Demographically, the Cake audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Cake fan in Norway is more female, around 45.7 years old, with strong Indulgence tendencies and a notable affinity for Pastry.
The key figures that characterise the Cake profile in Norway.
78.5% are female, 21.5% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 45.7 |
| Estimated audience size | 874,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 39% |
of the worldwide Cake audience comes from Norway.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate brownie | Food & Beverages | 4.12× | ||
| 02 | Cheesecake | Food & Beverages | 4.05× | ||
| 03 | Pastry | Food & Beverages | 3.51× | ||
| 04 | Candy | Food & Beverages | 2.93× | ||
| 05 | Ice cream | Food & Beverages | 2.77× | ||
| 06 | Fast casual restaurants | Food & Beverages | 2.70× | ||
| 07 | Milk | Food & Beverages | 2.62× | ||
| 08 | Cupcake | Food & Beverages | 2.61× | ||
| 09 | Breakfast | Food & Beverages | 2.26× | ||
| 10 | Bakery | Food & Beverages | 2.24× | ||
| 11 | Desserts | Food & Beverages | 2.11× | ||
| 12 | Lunch | Food & Beverages | 2.05× | ||
| 13 | Local food | Food & Beverages | 2.05× | ||
| 14 | Cheese | Food & Beverages | 1.99× | ||
| 15 | Dinner | Food & Beverages | 1.84× | ||
| 16 | Organic food | Food & Beverages | 1.84× | ||
| 17 | Skirt | Fashion & Accessoires | 1.77× | ||
| 18 | Kindergarten | Kids & Family | 1.76× | ||
| 19 | Hair products | Beauty & Wellness | 1.60× | ||
| 20 | Flower | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.46× | |
| Community Orientation | OPEN | 1.39× | |
| Travelling | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.97× | |
| Early Adopter Mentality | POWER | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.07× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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