Cake Audience in United States

Cake logo

Cake has an estimated audience of 51,967,549 people in United States. 71.5% are female, 28.5% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Cake fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Cake audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Cake fans

Demographic split for Cake audience in United States
MetricValue
Female71.5%
Male28.5%
Average age40.8
Estimated audience size51,967,549

Audience persona

The typical Cake fan in United States is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Cake in United States
RegionReachAffinity
California8,772,6381.54×
Texas5,957,7461.33×
New York4,428,2871.52×
Florida3,640,7311.03×
Illinois1,883,4241.09×
Pennsylvania1,843,8221.05×
Georgia1,757,5091.1×
North Carolina1,627,1431.04×
New Jersey1,536,6431.16×
Washington1,533,0121.47×
Ohio1,449,7820.91×
Virginia1,389,9421.1×
Michigan1,387,5021.02×
Arizona1,147,7531.08×
Massachusetts1,120,4221.09×
Maryland987,1821.1×
Tennessee971,6240.93×
Indiana953,0791×
Colorado862,4231.05×
Missouri848,8121.01×
Minnesota801,4501.08×
Wisconsin737,8170.94×
South Carolina728,1110.93×
Louisiana703,4561.05×
Alabama672,9970.93×
Oregon649,4451.09×
Oklahoma590,5451.02×
Kentucky583,8710.9×
Nevada581,6401.16×
Connecticut519,4031×
Utah500,0731.07×
Mississippi423,0610.99×
Arkansas403,7320.94×
Kansas393,8170.96×
Iowa376,1410.88×
Hawaii298,3781.34×
Nebraska259,3121×
New Mexico237,6750.91×
Idaho204,6420.79×
West Virginia178,8400.74×
Washington, District of Columbia171,0111.09×
New Hampshire163,9080.8×
Rhode Island146,9310.89×
Maine140,6590.76×
Delaware113,5750.79×
Montana95,3760.66×
Alaska95,0540.86×
South Dakota94,3620.79×
North Dakota80,8260.76×
Vermont63,6880.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cake audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage25.42×Cars & Mobility
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Honda HR-V16.94×Cars & Mobility
Hobby Lobby2.35×Home & Garden
Pre-school playgroup18.32×Kids & Family
Staples (Canada)2.83×Business & Career
MSN2.12×News
Aldi2.05×Shopping
Do it yourself (DIY)1.71×Home & Garden
Payment card8.17×Fashion & Accessoires
Scooby-Doo2.45×Movies & TV
Houston Astros3.74×Sports
Best Buy1.73×Shopping
Jeep Grand Cherokee4.72×Cars & Mobility
Taco Bell1.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cake audience
TraitClusterScore
ExtroversionTHRILL1.19
Healthy LifestyleBALANCE1.16
CreativityOPEN1.14
DIY MentalityTHRILL1.1
Price SensitivityPREMIUM1.09
Design AffinityPREMIUM1.03

Worldwide distribution

Worldwide audience distribution share by country for Cake
CountryShare
United States16.8%
Japan8.3%
China7.0%

See Cake audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Cake have in United States?

Cake has an estimated audience of 51,967,549 people in United States, concentrated in California and Texas.

What is the gender split and age of Cake fans?

71.5% of Cake fans are female, 28.5% are male, with an average age of 40.8 years.

Which brands do Cake fans like most?

Cake fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Cake fans live in United States?

Cake fans in United States are most concentrated in California (reach 8,772,638), Texas (reach 5,957,746), and New York (reach 4,428,287). These three regions account for the largest share of the active audience.

What other brands do Cake fans also like?

Beyond Cake itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (25.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.