Rascasse Audience Intelligence

Nut (fruit) Audience in United States

A data profile of the people who buy, follow and care about Nut (fruit) in United States — modelled from more than twelve digital signal sources. Nut (fruit) has an estimated audience of 25,576,648 people in United States.

#6among Sweet in United States#812among Topic in United States#106in Food & Beverages

The average Nut (fruit) fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Vegetable, Trader Joe's, with strongest over-indexing on Planet Fitness (1.91× the country average).

Demographically, the Nut (fruit) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nut (fruit) fan in United States is more female, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nut (fruit) profile in United States.

Audience size
25.6M
in United States
Gender
66.9%♀
33.1% male
Age
43.1
average years
Country rank
#1194
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nut (fruit) fans

66.9% are female, 33.1% are male, average age 43.1.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Nut (fruit) audience in United States
MetricValue
Female66.9%
Male33.1%
Average age43.1
Estimated audience size25,576,648
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Nut (fruit) audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Nut (fruit) audience comes from United States.

Worldwide audience distribution share by country for Nut (fruit)
CountryShare
United States27.9%
United Kingdom6.0%
India3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nut (fruit) audience in United States is strongest.

Fig. 05

Top regions by affinity

Nut (fruit) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~600K1.24×
02New York~1.5M1.22×
03New Jersey~800K1.18×
04Washington, District of Columbia~90K1.16×
05Washington~600K1.14×
06Connecticut~300K1.14×
07Vermont~50K1.13×
08California~3M1.12×
09North Carolina~900K1.10×
10Maryland~500K1.10×
11Maine~100K1.10×
12Virginia~700K1.09×
13Georgia~800K1.06×
14Mississippi~200K1.06×
15Illinois~900K1.05×
16Hawaii~100K1.05×
17Florida~2M1.04×
18Pennsylvania~900K1.04×
19Oregon~300K1.04×
20Texas~2M1.02×
21New Hampshire~100K1.02×
22Alaska~60K1.01×
23Minnesota~400K1.00×
24Louisiana~300K0.99×
25Michigan~700K0.98×
26Indiana~500K0.98×
27New Mexico~100K0.98×
28South Carolina~400K0.97×
29Kentucky~300K0.97×
30Nebraska~100K0.96×
31Missouri~400K0.95×
32Alabama~300K0.95×
33Utah~200K0.95×
34Kansas~200K0.95×
35Rhode Island~80K0.95×
36Ohio~700K0.94×
37Arkansas~200K0.94×
38Wisconsin~400K0.93×
39Delaware~70K0.93×
40South Dakota~60K0.93×
41Tennessee~500K0.92×
42North Dakota~50K0.92×
43Colorado~400K0.90×
44Oklahoma~300K0.90×
45Nevada~200K0.90×
46West Virginia~100K0.90×
47Montana~60K0.89×
48Arizona~500K0.88×
49Iowa~200K0.87×
50Idaho~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Nut (fruit), United States
0.86×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nut (fruit) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nut (fruit) audience
#·InterestCategoryAffinity×
01BiochemistryBusiness & Career3.43×
02GlutenHealth3.38×
03Non-alcoholic beverageFood & Beverages2.90×
04DoughFood & Beverages2.70×
05Diaper bagKids & Family2.57×
06Microwave ovenHome & Garden2.18×
07PastryFood & Beverages2.13×
08VegetableFood & Beverages2.00×
09InnovationBusiness & Career1.93×
10Planet FitnessSports1.91×
11Vintage clothingFashion & Accessoires1.91×
12MilkFood & Beverages1.73×
13Trader Joe'sShopping1.71×
14Local foodFood & Beverages1.63×
15DessertsFood & Beverages1.62×
16BreakfastFood & Beverages1.60×
17GeneticsKids & Family1.59×
18Organic foodFood & Beverages1.58×
19Snack foodFood & Beverages1.58×
20Self careHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nut (fruit) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nut (fruit) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.49×
Community OrientationOPEN1.38×
DIY MentalityTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nut (fruit) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
Pet OwnershipJOY0.92×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nut (fruit) have in United States?

Nut (fruit) has an estimated audience of 25,576,648 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nut (fruit) fans?

66.9% of Nut (fruit) fans are female, 33.1% are male, with an average age of 43.1 years.

03

Which brands do Nut (fruit) fans like most?

Nut (fruit) fans show strongest brand affinity for Planet Fitness (1.91×), Vegetable (2×), and Trader Joe's (1.71×) over the country average.

04

Where do Nut (fruit) fans live in United States?

Nut (fruit) fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Nut (fruit) fans also like?

Beyond Nut (fruit) itself, the audience over-indexes on Vegetable (2×), Trader Joe's (1.71×), Dough (2.7×), and Desserts (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Nut (fruit) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nut (fruit). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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