Flour Audience in United States

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Flour has an estimated audience of 29,983,564 people in United States. 71.5% are female, 28.5% are male, average age 41.9. Top regions: California, Massachusetts, Texas. Top brand affinities: Bank account, Israel, Jeep Wagoneer, Kansas, Jesse Plemons.

The average Flour fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Massachusetts, Texas. Top brand affinities include Bank account, Israel, Jeep Wagoneer, with strongest over-indexing on Bank account (1.87× the country average). Demographically, the Flour audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Flour fans

Demographic split for Flour audience in United States
MetricValue
Female71.5%
Male28.5%
Average age41.9
Estimated audience size29,983,564

Audience persona

The typical Flour fan in United States is more female, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Flour in United States
RegionReachAffinity
California3,958,1401.2×
Massachusetts3,097,8855.24×
Texas2,889,9121.12×
New York2,126,8711.27×
Florida1,966,8660.97×
New Jersey1,457,7991.91×
Ohio1,281,1001.39×
North Carolina1,173,5461.3×
Illinois931,3840.93×
Georgia884,3830.96×
Pennsylvania866,3850.86×
Virginia703,9560.96×
Michigan670,8550.86×
Washington627,0131.04×
Arizona582,3670.95×
Maryland515,7641×
Tennessee491,3100.82×
Indiana486,6420.89×
South Carolina427,8890.95×
Minnesota400,5650.93×
Colorado396,6980.84×
Missouri369,9900.77×
Wisconsin350,3230.78×
Louisiana336,6590.87×
Alabama324,4810.77×
Oregon315,8960.92×
Connecticut307,6731.02×
Kentucky305,0570.81×
Oklahoma297,0180.89×
Nevada268,4560.93×
Utah238,6480.89×
Iowa206,8330.84×
Arkansas205,2710.83×
Kansas201,9550.85×
Mississippi192,3020.78×
Nebraska137,0250.91×
Hawaii128,1030.99×
Idaho124,2510.83×
New Mexico122,8110.82×
West Virginia98,4520.71×
Rhode Island90,0810.94×
New Hampshire89,5710.76×
Maine83,1770.77×
Washington, District of Columbia77,6630.86×
Delaware61,6720.75×
Montana59,2390.71×
Alaska57,7210.9×
South Dakota51,0740.74×
North Dakota46,2990.75×
Vermont32,1020.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flour audience
BrandAffinityCategory
Bank account1.87×Business & Career
Israel1.5×Travel & Leisure
Jeep Wagoneer3.73×Cars & Mobility
Kansas1.6×Travel & Leisure
Jesse Plemons1.89×Movies & TV
Hayward, California5.78×Travel & Leisure
Nebraska Cornhuskers football1.91×Sports
Urban horticulture1.68×Home & Garden
Mothercare1.51×Kids & Family
Cam Ward1.61×Sports
Charlamagne Tha God3.73×Movies & TV
Kento Yamazaki4.29×Movies & TV
Home staging2.04×Home & Garden
Iron Man (film)1.7×Movies & TV
Ichiro Suzuki3.55×Sports
Cachorro1.81×Pets & Animals
Takers3.1×Movies & TV
Tierra Cali2.42×Travel & Leisure
Insomnia1.81×Health
JamBase3.49×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flour audience
TraitClusterScore
ExtroversionTHRILL1.42
Healthy LifestyleBALANCE1.41
DIY MentalityTHRILL1.28
SustainabilityBALANCE1.26
IndulgenceJOY1.26
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Flour
CountryShare
United States22.8%
Italy7.6%
United Kingdom4.5%

See Flour audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Flour have in United States?

Flour has an estimated audience of 29,983,564 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of Flour fans?

71.5% of Flour fans are female, 28.5% are male, with an average age of 41.9 years.

Which brands do Flour fans like most?

Flour fans show strongest brand affinity for Bank account (1.87×), Israel (1.5×), and Jeep Wagoneer (3.73×) over the country average.

Where do Flour fans live in United States?

Flour fans in United States are most concentrated in California (reach 3,958,140), Massachusetts (reach 3,097,885), and Texas (reach 2,889,912). These three regions account for the largest share of the active audience.

What other brands do Flour fans also like?

Beyond Flour itself, the audience over-indexes on Israel (1.5×), Jeep Wagoneer (3.73×), Kansas (1.6×), and Jesse Plemons (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.