Rascasse Audience Intelligence

Flour Audience in United States

A data profile of the people who buy, follow and care about Flour in United States — modelled from more than twelve digital signal sources. Flour has an estimated audience of 29,983,564 people in United States.

#5among Sweet in United States#640among Topic in United States#90in Food & Beverages

The average Flour fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, North Carolina, Massachusetts.

Top brand affinities include Dough, Sourdough, Pastry, with strongest over-indexing on Dough (4.95× the country average).

Demographically, the Flour audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flour fan in United States is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Dough.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flour profile in United States.

Audience size
30M
in United States
Gender
71.5%♀
28.5% male
Age
41.9
average years
Country rank
#926
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flour fans

71.5% are female, 28.5% are male, average age 41.9.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Flour audience in United States
MetricValue
Female71.5%
Male28.5%
Average age41.9
Estimated audience size29,983,564
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Flour audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Flour audience comes from United States.

Worldwide audience distribution share by country for Flour
CountryShare
United States22.8%
Italy7.6%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flour audience in United States is strongest.

Fig. 05

Top regions by affinity

Flour fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~3M4.75×
02North Carolina~3M3.12×
03New Jersey~2M2.90×
04Ohio~1M1.30×
05New York~2M1.19×
06California~3.5M1.09×
07Texas~2.5M1.03×
08Hawaii~100K1.00×
09Connecticut~300K0.95×
10Washington~600K0.94×
11Nebraska~100K0.94×
12Alaska~60K0.94×
13Minnesota~400K0.93×
14Rhode Island~90K0.92×
15North Dakota~60K0.92×
16Virginia~700K0.91×
17Maryland~500K0.91×
18South Carolina~400K0.90×
19Kansas~200K0.90×
20Illinois~900K0.89×
21Georgia~800K0.88×
22Indiana~500K0.88×
23Utah~200K0.88×
24South Dakota~60K0.87×
25Arizona~500K0.86×
26Nevada~200K0.86×
27Florida~1.5M0.85×
28Iowa~200K0.85×
29Louisiana~300K0.84×
30Oregon~300K0.84×
31Arkansas~200K0.84×
32Idaho~100K0.84×
33Pennsylvania~800K0.83×
34Kentucky~300K0.83×
35Oklahoma~300K0.83×
36New Mexico~100K0.83×
37Delaware~70K0.82×
38Michigan~600K0.81×
39Montana~70K0.81×
40Maine~90K0.80×
41Wisconsin~400K0.79×
42Alabama~300K0.79×
43New Hampshire~90K0.79×
44Mississippi~200K0.78×
45Washington, District of Columbia~70K0.78×
46Colorado~400K0.76×
47Vermont~40K0.76×
48Missouri~400K0.75×
49Tennessee~400K0.74×
50West Virginia~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Flour, United States
0.74×1.00×4.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flour audience
#·InterestCategoryAffinity×
01SourdoughFood & Beverages9.29×
02DoughFood & Beverages4.95×
03GlutenHealth3.93×
04British cuisineFood & Beverages3.92×
05PastryFood & Beverages3.19×
06FlatbreadFood & Beverages3.11×
07BakeryFood & Beverages2.62×
08Diaper bagKids & Family2.46×
09Real propertyHome & Garden1.97×
10BreakfastFood & Beverages1.87×
11MilkFood & Beverages1.82×
12LunchFood & Beverages1.80×
13Local foodFood & Beverages1.76×
14Planet FitnessSports1.71×
15DessertsFood & Beverages1.68×
16DinnerFood & Beverages1.67×
17VegetableFood & Beverages1.64×
18Do it yourself (DIY)Home & Garden1.58×
19MSNNews1.55×
20LivestockPets & Animals1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flour audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.49×
Community OrientationOPEN1.41×
DIY MentalityTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flour audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
Pet OwnershipJOY0.97×
IndividualismJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flour have in United States?

Flour has an estimated audience of 29,983,564 people in United States, concentrated in California and North Carolina.

02

What is the gender split and age of Flour fans?

71.5% of Flour fans are female, 28.5% are male, with an average age of 41.9 years.

03

Which brands do Flour fans like most?

Flour fans show strongest brand affinity for Dough (4.95×), Sourdough (9.29×), and Pastry (3.19×) over the country average.

04

Where do Flour fans live in United States?

Flour fans in United States are most concentrated in California (reach ~3.5M), North Carolina (reach ~3M), and Massachusetts (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Flour fans also like?

Beyond Flour itself, the audience over-indexes on Sourdough (9.29×), Pastry (3.19×), Bakery (2.62×), and Do it yourself (DIY) (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Flour audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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