Rascasse Audience Intelligence

Desserts Audience in United States

A data profile of the people who buy, follow and care about Desserts in United States — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 64,375,176 people in United States.

#184among Topic in United States#18in Food & Beverages

The average Desserts fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Flour, Sweetness, Nut (fruit), with strongest over-indexing on Flour (1.68× the country average).

Demographically, the Desserts audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Desserts fan in United States is more female, around 41.4 years old, with strong Creativity tendencies and a notable affinity for Flour.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Desserts profile in United States.

Audience size
64.4M
in United States
Gender
67.1%♀
32.9% male
Age
41.4
average years
Country rank
#241
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Desserts fans

67.1% are female, 32.9% are male, average age 41.4.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Desserts audience in United States
MetricValue
Female67.1%
Male32.9%
Average age41.4
Estimated audience size64,375,176
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Desserts audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Desserts audience comes from United States.

Worldwide audience distribution share by country for Desserts
CountryShare
United States19.1%
Japan5.3%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Desserts audience in United States is strongest.

Fig. 05

Top regions by affinity

Desserts fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~700K2.43×
02California~12M1.69×
03New York~6M1.66×
04Washington~2M1.50×
05Oregon~1M1.40×
06Utah~800K1.40×
07Washington, District of Columbia~300K1.38×
08Texas~7.5M1.35×
09Nevada~800K1.32×
10Arizona~1.5M1.14×
11Colorado~1M1.12×
12Tennessee~1.5M1.07×
13Illinois~2.5M1.06×
14Virginia~1.5M1.04×
15North Carolina~2M1.03×
16Massachusetts~1.5M1.02×
17New Jersey~1.5M1.01×
18New Mexico~300K1.00×
19Georgia~2M0.99×
20Kansas~500K0.99×
21Wyoming~90K0.99×
22Alaska~100K0.98×
23Oklahoma~700K0.96×
24Ohio~2M0.95×
25South Carolina~900K0.95×
26Florida~4M0.93×
27Idaho~300K0.93×
28Missouri~900K0.91×
29Louisiana~800K0.90×
30Arkansas~500K0.89×
31Pennsylvania~2M0.86×
32Michigan~1.5M0.86×
33Maryland~900K0.86×
34Maine~200K0.86×
35Rhode Island~200K0.84×
36Indiana~1M0.83×
37Kentucky~600K0.80×
38Nebraska~300K0.80×
39Minnesota~700K0.79×
40Alabama~700K0.78×
41Wisconsin~700K0.76×
42Montana~100K0.76×
43Connecticut~500K0.75×
44Mississippi~400K0.74×
45Delaware~100K0.73×
46Iowa~400K0.72×
47South Dakota~100K0.72×
48North Dakota~90K0.67×
49New Hampshire~200K0.65×
50West Virginia~200K0.62×
Fig. 06

Affinity by region

Affinity by region — Desserts, United States
0.62×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Desserts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Desserts audience
#·InterestCategoryAffinity×
01GuerreroTravel & Leisure2.09×
02Benny BlancoMusic & Radio2.02×
03musica rancheraMusic & Radio1.97×
04SinaloaTravel & Leisure1.95×
05PueblaTravel & Leisure1.95×
06MichoacánTravel & Leisure1.88×
07MonterreyTravel & Leisure1.82×
08Dessert wineFood & Beverages1.79×
09Norteño (music)Music & Radio1.77×
10El SalvadorTravel & Leisure1.70×
11MariachiMusic & Radio1.69×
12JaliscoTravel & Leisure1.69×
13FlourFood & Beverages1.68×
14SweetnessFood & Beverages1.67×
15Mexico CityTravel & Leisure1.64×
16Nut (fruit)Food & Beverages1.62×
17HondurasTravel & Leisure1.58×
18Cruz AzulSports1.58×
19LiqueurFood & Beverages1.55×
20UruguayTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Desserts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Desserts audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.15×
Community OrientationOPEN1.13×
ExtroversionTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Desserts audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
MindfulnessBALANCE0.80×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Desserts have in United States?

Desserts has an estimated audience of 64,375,176 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Desserts fans?

67.1% of Desserts fans are female, 32.9% are male, with an average age of 41.4 years.

03

Which brands do Desserts fans like most?

Desserts fans show strongest brand affinity for Flour (1.68×), Sweetness (1.67×), and Nut (fruit) (1.62×) over the country average.

04

Where do Desserts fans live in United States?

Desserts fans in United States are most concentrated in California (reach ~12M), Texas (reach ~7.5M), and New York (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Desserts fans also like?

Beyond Desserts itself, the audience over-indexes on Sweetness (1.67×), Nut (fruit) (1.62×), Mexico City (1.64×), and Uruguay (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Desserts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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