Puebla Audience in United States
Puebla has an estimated audience of 5,058,429 people in United States. 48.2% are female, 51.8% are male, average age 37.2. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Indeed.com, Autism Awareness, Enterprise Rent-A-Car, Diabetes mellitus awareness.
The average Puebla fan in United States is 37.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Indeed.com, Autism Awareness, with strongest over-indexing on Google Maps (12.05× the country average). Demographically, the Puebla audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Urban Lifestyle, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Puebla fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 37.2 |
| Estimated audience size | 5,058,429 |
Audience persona
The typical Puebla fan in United States is balanced, around 37.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,639,739 | 2.95× |
| Texas | 933,939 | 2.15× |
| New York | 536,661 | 1.9× |
| Illinois | 316,289 | 1.88× |
| Florida | 291,311 | 0.85× |
| New Jersey | 183,168 | 1.42× |
| Washington | 175,304 | 1.73× |
| Arizona | 163,160 | 1.58× |
| Georgia | 145,492 | 0.93× |
| North Carolina | 144,189 | 0.95× |
| Pennsylvania | 131,079 | 0.77× |
| Virginia | 110,897 | 0.9× |
| Michigan | 110,639 | 0.84× |
| Colorado | 106,940 | 1.34× |
| Indiana | 96,711 | 1.05× |
| Nevada | 96,421 | 1.97× |
| Oregon | 88,668 | 1.53× |
| Ohio | 83,069 | 0.53× |
| Wisconsin | 82,065 | 1.08× |
| Minnesota | 81,262 | 1.12× |
| Maryland | 77,775 | 0.89× |
| Tennessee | 77,379 | 0.76× |
| Massachusetts | 74,074 | 0.74× |
| Utah | 67,111 | 1.48× |
| South Carolina | 56,719 | 0.75× |
| Oklahoma | 54,728 | 0.97× |
| Missouri | 52,722 | 0.65× |
| Connecticut | 48,187 | 0.95× |
| Alabama | 44,303 | 0.63× |
| Kentucky | 42,534 | 0.67× |
| Iowa | 41,882 | 1× |
| Louisiana | 38,701 | 0.59× |
| New Mexico | 37,977 | 1.5× |
| Arkansas | 37,228 | 0.89× |
| Kansas | 32,572 | 0.82× |
| Washington, District of Columbia | 24,572 | 1.62× |
| Idaho | 21,641 | 0.85× |
| Mississippi | 20,547 | 0.49× |
| Nebraska | 19,628 | 0.77× |
| Delaware | 12,404 | 0.89× |
| Hawaii | 12,404 | 0.57× |
| New Hampshire | 10,850 | 0.54× |
| Rhode Island | 10,477 | 0.65× |
| Maine | 8,696 | 0.48× |
| West Virginia | 7,812 | 0.33× |
| Alaska | 6,236 | 0.58× |
| Montana | 6,213 | 0.44× |
| South Dakota | 5,366 | 0.46× |
| Wyoming | 5,055 | 0.67× |
| North Dakota | 4,292 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 12.05× | Internet & Social Media |
| Indeed.com | 11.66× | Business & Career |
| Autism Awareness | 19.03× | Health |
| Enterprise Rent-A-Car | 11.76× | Cars & Mobility |
| Diabetes mellitus awareness | 12.48× | Health |
| Apple Store | 13.93× | Shopping |
| Google News | 8.77× | News |
| Microblogging | 12.67× | Technology & Electronics |
| DuckDuckGo | 12.67× | Internet & Social Media |
| StubHub | 12.57× | Travel & Leisure |
| Club América | 14.58× | Sports |
| Singer-songwriter | 5.51× | Music & Radio |
| Depop | 17.12× | Fashion & Accessoires |
| Volaris | 18.14× | Travel & Leisure |
| Jollibee | 14.23× | Food & Beverages |
| Orange | 23.3× | Technology & Electronics |
| JD Sports | 16.73× | Shopping |
| MoneyGram | 19.66× | Business & Career |
| Camila Cabello | 22.21× | Music & Radio |
| Capital One | 4.71× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.37 |
| Spirituality | BALANCE | 1.29 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Extroversion | THRILL | 1.17 |
| Social Media Usage | JOY | 1.07 |
| Tradition | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 31.1% |
| United States | 24.3% |
| Spain | 5.7% |
See Puebla audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Puebla have in United States?
Puebla has an estimated audience of 5,058,429 people in United States, concentrated in California and Texas.
What is the gender split and age of Puebla fans?
48.2% of Puebla fans are female, 51.8% are male, with an average age of 37.2 years.
Which brands do Puebla fans like most?
Puebla fans show strongest brand affinity for Google Maps (12.05×), Indeed.com (11.66×), and Autism Awareness (19.03×) over the country average.
Where do Puebla fans live in United States?
Puebla fans in United States are most concentrated in California (reach 1,639,739), Texas (reach 933,939), and New York (reach 536,661). These three regions account for the largest share of the active audience.
What other brands do Puebla fans also like?
Beyond Puebla itself, the audience over-indexes on Indeed.com (11.66×), Autism Awareness (19.03×), Enterprise Rent-A-Car (11.76×), and Diabetes mellitus awareness (12.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Puebla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.