Rascasse Audience Intelligence

Puebla Audience in United States

A data profile of the people who buy, follow and care about Puebla in United States — modelled from more than twelve digital signal sources. Puebla has an estimated audience of 5,058,429 people in United States.

#103among City in United States#463among POI in United States#568in Travel & Leisure

The average Puebla fan in United States is 37.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Obsessed (2009 film), Volaris, Cruz Azul, with strongest over-indexing on Obsessed (2009 film) (11.19× the country average).

Demographically, the Puebla audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Puebla fan in United States is balanced, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for Obsessed (2009 film).

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Puebla profile in United States.

Audience size
5.1M
in United States
Gender
48.2%♀
51.8% male
Age
37.2
average years
Country rank
#6643
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Puebla fans

48.2% are female, 51.8% are male, average age 37.2.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Puebla audience in United States
MetricValue
Female48.2%
Male51.8%
Average age37.2
Estimated audience size5,058,429
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Puebla audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3922%
40-4921%
50+13%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Puebla audience comes from United States.

Worldwide audience distribution share by country for Puebla
CountryShare
Mexico31.1%
United States24.2%
Spain5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Puebla audience in United States is strongest.

Fig. 05

Top regions by affinity

Puebla fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M2.70×
02Texas~900K1.97×
03Nevada~90K1.85×
04New York~500K1.78×
05Illinois~300K1.76×
06Washington~200K1.68×
07Arizona~200K1.59×
08Oregon~90K1.56×
09Washington, District of Columbia~20K1.43×
10New Mexico~40K1.41×
11Utah~60K1.37×
12New Jersey~200K1.35×
13Colorado~100K1.29×
14Indiana~100K1.08×
15Minnesota~80K1.08×
16Wisconsin~80K1.05×
17Iowa~40K1.05×
18Delaware~10K0.98×
19Idaho~20K0.97×
20Oklahoma~50K0.96×
21Connecticut~50K0.96×
22North Carolina~100K0.94×
23Georgia~100K0.91×
24Arkansas~40K0.91×
25Virginia~100K0.90×
26Maryland~80K0.90×
27Nebraska~20K0.90×
28Kansas~40K0.88×
29Alaska~9K0.86×
30Vermont~7K0.84×
31Florida~300K0.83×
32South Dakota~10K0.82×
33North Dakota~9K0.82×
34Michigan~100K0.81×
35Tennessee~80K0.81×
36South Carolina~60K0.80×
37Rhode Island~10K0.80×
38Pennsylvania~100K0.79×
39Montana~10K0.78×
40Kentucky~50K0.77×
41Hawaii~20K0.76×
42Massachusetts~70K0.75×
43New Hampshire~10K0.74×
44Maine~10K0.74×
45West Virginia~20K0.72×
46Alabama~50K0.70×
47Louisiana~50K0.70×
48Missouri~60K0.69×
49Mississippi~30K0.69×
50Ohio~90K0.58×
Fig. 06

Affinity by region

Affinity by region — Puebla, United States
0.58×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Puebla audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Puebla audience
#·InterestCategoryAffinity×
01AcapulcoTravel & Leisure22.47×
02VolarisTravel & Leisure17.63×
03Lyric poetryLiterature16.94×
04Tigres UANLSports16.13×
05Cruz AzulSports15.93×
06Benny BlancoMusic & Radio15.08×
07Club AméricaSports14.72×
08FIFA Club World CupSports13.88×
09MariachiMusic & Radio13.64×
10CumbiaMusic & Radio13.14×
11Obsessed (2009 film)Movies & TV11.19×
12Eiza GonzálezMovies & TV11.07×
13Stitch!Movies & TV10.23×
14Web serverTechnology & Electronics9.45×
15La LigaSports7.04×
16MexicoTravel & Leisure4.22×
17TacoFood & Beverages4.11×
18Las VegasTravel & Leisure3.78×
19Facebook MessengerInternet & Social Media3.27×
20FIFA World CupSports2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Puebla audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Puebla audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
Urban LifestyleOPEN1.70×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Puebla audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
DIY MentalityTHRILL0.80×
IndividualismJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Puebla have in United States?

Puebla has an estimated audience of 5,058,429 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Puebla fans?

48.2% of Puebla fans are female, 51.8% are male, with an average age of 37.2 years.

03

Which brands do Puebla fans like most?

Puebla fans show strongest brand affinity for Obsessed (2009 film) (11.19×), Volaris (17.63×), and Cruz Azul (15.93×) over the country average.

04

Where do Puebla fans live in United States?

Puebla fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Puebla fans also like?

Beyond Puebla itself, the audience over-indexes on Volaris (17.63×), Cruz Azul (15.93×), Club América (14.72×), and Mariachi (13.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Puebla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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