Rascasse Audience Intelligence

Club América Audience in United States

A data profile of the people who buy, follow and care about Club América in United States — modelled from more than twelve digital signal sources. Club América has an estimated audience of 6,615,864 people in United States.

#24among Soccer in United States#116among Team in United States#441in Sports

The average Club América fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Cruz Azul, Liga MX, Tigres UANL, with strongest over-indexing on Cruz Azul (25.62× the country average).

Demographically, the Club América audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Club América fan in United States is more male, around 35.9 years old, with strong Tradition tendencies and a notable affinity for Cruz Azul.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Club América profile in United States.

Audience size
6.6M
in United States
Gender
39.4%♀
60.6% male
Age
35.9
average years
Country rank
#5268
Team in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Club América fans

39.4% are female, 60.6% are male, average age 35.9.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Club América audience in United States
MetricValue
Female39.4%
Male60.6%
Average age35.9
Estimated audience size6,615,864
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Club América audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3922%
40-4918%
50+12%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Club América audience comes from United States.

Worldwide audience distribution share by country for Club América
CountryShare
Mexico60.8%
United States27.7%
Colombia2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Club América audience in United States is strongest.

Fig. 05

Top regions by affinity

Club América fans by region: top regions in United States
#RegionReachAffinity×
01California~3.5M4.85×
02Texas~2.5M4.06×
03Nevada~200K2.98×
04Arizona~400K2.92×
05Illinois~600K2.70×
06New Mexico~70K2.22×
07Colorado~200K1.89×
08Oregon~100K1.79×
09Washington~200K1.53×
10Utah~90K1.50×
11Kansas~70K1.37×
12Oklahoma~90K1.26×
13Arkansas~70K1.24×
14Georgia~200K1.18×
15Nebraska~40K1.12×
16North Carolina~200K1.08×
17Idaho~40K1.05×
18Indiana~100K0.93×
19Wisconsin~90K0.92×
20Delaware~20K0.87×
21Alabama~80K0.85×
22Tennessee~100K0.84×
23Iowa~40K0.78×
24New Jersey~100K0.76×
25South Carolina~70K0.71×
26New York~200K0.64×
27Wyoming~6K0.63×
28Florida~300K0.62×
29Minnesota~60K0.62×
30Louisiana~50K0.57×
31Kentucky~50K0.56×
32Missouri~60K0.55×
33Maryland~60K0.51×
34Mississippi~30K0.48×
35Virginia~70K0.42×
36Washington, District of Columbia~8K0.42×
37Michigan~70K0.39×
38Connecticut~30K0.39×
39Ohio~80K0.37×
40North Dakota~5K0.37×
41South Dakota~5K0.35×
42Rhode Island~7K0.33×
43Pennsylvania~70K0.30×
44Alaska~4K0.30×
45Montana~5K0.29×
46Hawaii~7K0.25×
47Massachusetts~30K0.24×
48New Hampshire~6K0.23×
49West Virginia~6K0.21×
50Maine~5K0.21×
Fig. 06

Affinity by region

Affinity by region — Club América, United States
0.21×1.00×4.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Club América audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Club América audience
#·InterestCategoryAffinity×
01Tigres UANLSports32.88×
02C.F. MonterreySports32.24×
03Club AtlasSports30.81×
04C.D. GuadalajaraSports29.68×
05Santos LagunaSports28.46×
06Cruz AzulSports25.62×
07Liga MXSports17.35×
08CuliacánTravel & Leisure17.22×
09Chihuahua (state)Travel & Leisure15.03×
10PueblaTravel & Leisure14.72×
11State of MexicoTravel & Leisure12.78×
12Mexico national football teamSports12.63×
13Norteño (music)Music & Radio11.65×
14SinaloaTravel & Leisure11.35×
15MonterreyTravel & Leisure10.56×
16Mexico CityTravel & Leisure8.61×
17Real Madrid C.F.Sports5.86×
18FIFA World CupSports5.78×
19Bad BunnyMusic & Radio5.52×
20FIFA World Cup 2026Sports3.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Club América audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Club América audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.23×
Need for SecurityCONSERVATISM1.44×
Social Media UsageJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Club América audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Pet OwnershipJOY0.73×
Community OrientationOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Club América have in United States?

Club América has an estimated audience of 6,615,864 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Club América fans?

39.4% of Club América fans are female, 60.6% are male, with an average age of 35.9 years.

03

Which brands do Club América fans like most?

Club América fans show strongest brand affinity for Cruz Azul (25.62×), Liga MX (17.35×), and Tigres UANL (32.88×) over the country average.

04

Where do Club América fans live in United States?

Club América fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Illinois (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Club América fans also like?

Beyond Club América itself, the audience over-indexes on Liga MX (17.35×), Tigres UANL (32.88×), C.F. Monterrey (32.24×), and FIFA World Cup (5.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Club América audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Club América. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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