Club América Audience in United States

Club América logo

Club América has an estimated audience of 8,838,380 people in United States. 39.4% are female, 60.6% are male, average age 35.9. Top regions: California, Texas, Illinois. Top brand affinities: Cruz Azul, Liga MX, Tigres UANL, C.D. Guadalajara, FIFA World Cup.

The average Club América fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Cruz Azul, Liga MX, Tigres UANL, with strongest over-indexing on Cruz Azul (25.62× the country average). Demographically, the Club América audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Club América fans

Demographic split for Club América audience in United States
MetricValue
Female39.4%
Male60.6%
Average age35.9
Estimated audience size8,838,380

Audience persona

The typical Club América fan in United States is more male, around 35.9 years old, with strong Social Media Usage tendencies and a notable affinity for Cruz Azul.

Top regions in United States

Top regions ranked by reach for Club América in United States
RegionReachAffinity
California4,845,8084.99×
Texas3,229,1454.25×
Illinois822,8342.79×
Arizona533,4302.96×
Florida375,2450.63×
Georgia330,0731.21×
New York324,6110.66×
North Carolina299,1371.12×
Washington274,4491.55×
Colorado266,0531.91×
Nevada249,3632.92×
New Jersey177,1920.79×
Oregon169,1311.67×
Indiana153,3050.95×
Tennessee150,9070.85×
Oklahoma125,1371.28×
Wisconsin121,1620.91×
Utah116,8511.48×
Alabama105,4220.85×
Ohio101,5530.37×
New Mexico96,1302.17×
South Carolina95,8790.72×
Kansas93,8411.35×
Virginia91,5730.43×
Michigan90,9450.39×
Pennsylvania89,7560.3×
Arkansas83,3901.15×
Minnesota78,7820.62×
Maryland78,1380.51×
Missouri77,7340.55×
Louisiana64,0030.56×
Kentucky62,1080.56×
Iowa54,7580.75×
Nebraska47,9481.08×
Idaho44,3201×
Massachusetts41,7740.24×
Connecticut33,5820.38×
Mississippi32,6610.45×
Delaware20,1340.83×
Washington, District of Columbia9,6880.36×
Rhode Island8,1950.29×
Hawaii7,6640.2×
Wyoming7,5380.58×
South Dakota5,5840.27×
North Dakota5,3650.3×
Montana5,3100.22×
West Virginia5,2690.13×
New Hampshire4,8340.14×
Alaska3,1860.17×
Maine2,1230.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Club América audience
BrandAffinityCategory
Cruz Azul25.62×Sports
Liga MX17.35×Sports
Tigres UANL32.88×Sports
C.D. Guadalajara29.68×Sports
FIFA World Cup5.78×Sports
Real Madrid C.F.5.86×Sports
Puebla14.72×Travel & Leisure
Santos Laguna28.46×Sports
Mexico City8.61×Travel & Leisure
William Levy (actor)23.78×Movies & TV
Norteño (music)11.65×Music & Radio
Monterrey10.56×Travel & Leisure
Culiacán17.22×Travel & Leisure
Bad Bunny5.52×Music & Radio
State of Mexico12.78×Travel & Leisure
Sinaloa11.35×Travel & Leisure
Mexico national football team12.63×Sports
Chihuahua (state)15.03×Travel & Leisure
Jalisco10.44×Travel & Leisure
Spanish language4.75×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Club América audience
TraitClusterScore
Social Media UsageJOY1.2
Urban LifestyleOPEN1.1
ExtroversionTHRILL1.06
Need for SecurityCONSERVATISM1.05
SpiritualityBALANCE0.98
LGBTQ+ IdentityOPEN0.96

Worldwide distribution

Worldwide audience distribution share by country for Club América
CountryShare
Mexico56.4%
United States32.1%
Brazil2.3%

See Club América audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Club América have in United States?

Club América has an estimated audience of 8,838,380 people in United States, concentrated in California and Texas.

What is the gender split and age of Club América fans?

39.4% of Club América fans are female, 60.6% are male, with an average age of 35.9 years.

Which brands do Club América fans like most?

Club América fans show strongest brand affinity for Cruz Azul (25.62×), Liga MX (17.35×), and Tigres UANL (32.88×) over the country average.

Where do Club América fans live in United States?

Club América fans in United States are most concentrated in California (reach 4,845,808), Texas (reach 3,229,145), and Illinois (reach 822,834). These three regions account for the largest share of the active audience.

What other brands do Club América fans also like?

Beyond Club América itself, the audience over-indexes on Liga MX (17.35×), Tigres UANL (32.88×), C.D. Guadalajara (29.68×), and FIFA World Cup (5.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Club América. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.