Rascasse Audience Intelligence

Mexico City Audience in United States

A data profile of the people who buy, follow and care about Mexico City in United States — modelled from more than twelve digital signal sources. Mexico City has an estimated audience of 14,013,076 people in United States.

#40among City in United States#141among POI in United States#226in Travel & Leisure

The average Mexico City fan in United States is 37.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mexico, Cruz Azul, Volaris, with strongest over-indexing on Mexico (4.04× the country average).

Demographically, the Mexico City audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mexico City fan in United States is balanced, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Mexico.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mexico City profile in United States.

Audience size
14M
in United States
Gender
49.0%♀
51.0% male
Age
37.5
average years
Country rank
#2518
POI in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mexico City fans

49.0% are female, 51.0% are male, average age 37.5.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Mexico City audience in United States
MetricValue
Female49.0%
Male51.0%
Average age37.5
Estimated audience size14,013,076
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Mexico City audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Mexico City audience comes from United States.

Worldwide audience distribution share by country for Mexico City
CountryShare
United States26.1%
Mexico25.7%
Colombia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mexico City audience in United States is strongest.

Fig. 05

Top regions by affinity

Mexico City fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.93×
02Texas~2M1.68×
03Washington, District of Columbia~70K1.63×
04Colorado~300K1.58×
05Illinois~700K1.52×
06New York~1M1.49×
07Washington~400K1.44×
08Arizona~400K1.43×
09Oregon~200K1.37×
10New Mexico~100K1.37×
11New Jersey~500K1.30×
12Nevada~200K1.28×
13Utah~100K1.17×
14Georgia~500K1.05×
15Idaho~70K1.04×
16Minnesota~200K1.02×
17Massachusetts~300K1.01×
18Virginia~300K0.98×
19Rhode Island~40K0.98×
20Nebraska~70K0.95×
21North Carolina~400K0.94×
22Wisconsin~200K0.94×
23Kansas~100K0.93×
24Missouri~200K0.92×
25Connecticut~100K0.92×
26Montana~40K0.91×
27Florida~900K0.90×
28Indiana~200K0.89×
29Oklahoma~100K0.89×
30Maryland~200K0.87×
31Michigan~300K0.86×
32Alaska~30K0.86×
33Vermont~20K0.86×
34Pennsylvania~400K0.84×
35Arkansas~90K0.81×
36Hawaii~50K0.80×
37Delaware~30K0.80×
38South Carolina~200K0.79×
39Tennessee~200K0.78×
40Iowa~90K0.78×
41North Dakota~20K0.78×
42South Dakota~20K0.76×
43Louisiana~100K0.75×
44Kentucky~100K0.74×
45Maine~40K0.73×
46New Hampshire~40K0.72×
47Ohio~300K0.71×
48Alabama~100K0.69×
49Mississippi~70K0.59×
50West Virginia~40K0.58×
Fig. 06

Affinity by region

Affinity by region — Mexico City, United States
0.58×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mexico City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mexico City audience
#·InterestCategoryAffinity×
01Atlético NacionalSports13.80×
02El PaísNews11.93×
03AcapulcoTravel & Leisure11.33×
04VolarisTravel & Leisure10.95×
05Cruz AzulSports10.80×
06MariachiMusic & Radio9.59×
07CumbiaMusic & Radio8.93×
08Benny BlancoMusic & Radio8.88×
09Club AméricaSports8.61×
10MadridTravel & Leisure8.18×
11La LigaSports5.80×
12Liga MXSports5.01×
13MexicoTravel & Leisure4.04×
14Spanish languagePolitics & Society3.74×
15TacoFood & Beverages3.23×
16Las VegasTravel & Leisure3.22×
17WhatsAppInternet & Social Media2.89×
18FIFA World CupSports2.47×
19NatureHome & Garden1.66×
20Mobile phonesTechnology & Electronics1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mexico City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mexico City audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.67×
IndulgenceJOY1.50×
ExtroversionTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mexico City audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.83×
Luxury OrientationPREMIUM0.88×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mexico City have in United States?

Mexico City has an estimated audience of 14,013,076 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mexico City fans?

49.0% of Mexico City fans are female, 51.0% are male, with an average age of 37.5 years.

03

Which brands do Mexico City fans like most?

Mexico City fans show strongest brand affinity for Mexico (4.04×), Cruz Azul (10.8×), and Volaris (10.95×) over the country average.

04

Where do Mexico City fans live in United States?

Mexico City fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Mexico City fans also like?

Beyond Mexico City itself, the audience over-indexes on Cruz Azul (10.8×), Volaris (10.95×), Mariachi (9.59×), and FIFA World Cup (2.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Mexico City audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mexico City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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