Mexico City Audience in United States

Mexico City has an estimated audience of 14,013,076 people in United States. 49.0% are female, 51.0% are male, average age 37.5. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Mexico City fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Mexico City audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Mexico City fans

Demographic split for Mexico City audience in United States
MetricValue
Female49.0%
Male51.0%
Average age37.5
Estimated audience size14,013,076

Audience persona

The typical Mexico City fan in United States is balanced, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Mexico City in United States
RegionReachAffinity
California3,422,2002.22×
Texas2,173,1221.8×
New York1,375,1381.76×
Florida957,7791.01×
Illinois778,4521.67×
Georgia464,4031.08×
New Jersey439,8421.23×
Arizona436,7611.53×
Washington424,5131.51×
North Carolina423,8731.01×
Colorado384,5231.74×
Pennsylvania370,6660.79×
Virginia365,9941.07×
Michigan320,4510.87×
Massachusetts310,4531.12×
Ohio286,0340.66×
Oregon230,9281.44×
Tennessee215,5980.77×
Indiana213,5260.83×
Maryland211,0680.88×
Missouri198,6170.88×
Minnesota189,5860.94×
Wisconsin177,1310.84×
Nevada176,7251.3×
Utah154,4391.23×
South Carolina144,2320.68×
Louisiana140,0840.78×
Oklahoma127,2660.82×
Connecticut126,8660.9×
Alabama123,9300.63×
Kentucky110,2200.63×
New Mexico108,2771.54×
Kansas90,8480.82×
Washington, District of Columbia85,7162.04×
Arkansas83,2860.72×
Iowa77,7630.67×
Mississippi67,1880.58×
Idaho63,7280.91×
Nebraska56,2880.8×
Hawaii46,0850.77×
Rhode Island45,0721.01×
New Hampshire36,8900.67×
Maine32,0100.64×
West Virginia31,4960.48×
Montana31,2330.8×
Delaware24,8920.64×
Vermont20,6930.84×
Alaska18,6650.62×
South Dakota17,3060.53×
North Dakota17,0750.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mexico City audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Volaris14.34×Travel & Leisure
Kia Sportage21.72×Cars & Mobility
Club América10.05×Sports
Madrid12.7×Travel & Leisure
Tigres UANL15.36×Sports
Las Vegas3.78×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
FIFA World Cup2.85×Sports
Liga MX6.15×Sports
Cruz Azul9×Sports
Pollo Campero9.61×Food & Beverages
La Liga6.35×Sports
FC Bayern Munich4.59×Sports
Mexico2.88×Travel & Leisure
Benny Blanco8.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mexico City audience
TraitClusterScore
SpiritualityBALANCE1.23
ExtroversionTHRILL1.21
Urban LifestyleOPEN1.14
Social Media UsageJOY1.14
LGBTQ+ IdentityOPEN1.07
Healthy LifestyleBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Mexico City
CountryShare
United States26.2%
Mexico25.7%
Colombia6.1%

See Mexico City audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Mexico City have in United States?

Mexico City has an estimated audience of 14,013,076 people in United States, concentrated in California and Texas.

What is the gender split and age of Mexico City fans?

49.0% of Mexico City fans are female, 51.0% are male, with an average age of 37.5 years.

Which brands do Mexico City fans like most?

Mexico City fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Mexico City fans live in United States?

Mexico City fans in United States are most concentrated in California (reach 3,422,200), Texas (reach 2,173,122), and New York (reach 1,375,138). These three regions account for the largest share of the active audience.

What other brands do Mexico City fans also like?

Beyond Mexico City itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mexico City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.