Mexico City Audience in United States

Mexico City logo

Mexico City has an estimated audience of 14,013,076 people in United States. 49.0% are female, 51.0% are male, average age 37.5. Top regions: California, Texas, New York. Top brand affinities: Kendra Scott, Nationality, Progressive rock, Elsword, Panama.

The average Mexico City fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kendra Scott, Nationality, Progressive rock, with strongest over-indexing on Kendra Scott (8.57× the country average). Demographically, the Mexico City audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Mexico City fans

Demographic split for Mexico City audience in United States
MetricValue
Female49.0%
Male51.0%
Average age37.5
Estimated audience size14,013,076

Audience persona

The typical Mexico City fan in United States is balanced, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Mexico City in United States
RegionReachAffinity
California3,422,2002.22×
Texas2,173,1221.8×
New York1,375,1381.76×
Florida957,7791.01×
Illinois778,4521.67×
Georgia464,4031.08×
New Jersey439,8421.23×
Arizona436,7611.53×
Washington424,5131.51×
North Carolina423,8731.01×
Colorado384,5231.74×
Pennsylvania370,6660.79×
Virginia365,9941.07×
Michigan320,4510.87×
Massachusetts310,4531.12×
Ohio286,0340.66×
Oregon230,9281.44×
Tennessee215,5980.77×
Indiana213,5260.83×
Maryland211,0680.88×
Missouri198,6170.88×
Minnesota189,5860.94×
Wisconsin177,1310.84×
Nevada176,7251.3×
Utah154,4391.23×
South Carolina144,2320.68×
Louisiana140,0840.78×
Oklahoma127,2660.82×
Connecticut126,8660.9×
Alabama123,9300.63×
Kentucky110,2200.63×
New Mexico108,2771.54×
Kansas90,8480.82×
Washington, District of Columbia85,7162.04×
Arkansas83,2860.72×
Iowa77,7630.67×
Mississippi67,1880.58×
Idaho63,7280.91×
Nebraska56,2880.8×
Hawaii46,0850.77×
Rhode Island45,0721.01×
New Hampshire36,8900.67×
Maine32,0100.64×
West Virginia31,4960.48×
Montana31,2330.8×
Delaware24,8920.64×
Vermont20,6930.84×
Alaska18,6650.62×
South Dakota17,3060.53×
North Dakota17,0750.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mexico City audience
BrandAffinityCategory
Kendra Scott8.57×Fashion & Accessoires
Nationality5.17×Politics & Society
Progressive rock4.06×Music & Radio
Elsword21.72×Games
Panama4.09×Travel & Leisure
jordy nelson16.67×Sports
Personality5.07×Business & Career
Homie12.41×Politics & Society
Israel1.53×Travel & Leisure
Hog Hunting2.33×Sports
James Madison University7.93×Business & Career
Macha7×Food & Beverages
TeachHUB2.22×Business & Career
Stamp collecting2.44×Home & Garden
Kemper Amps13.6×Music & Radio
Voter registration2.32×Politics & Society
Corona (band)2.77×Music & Radio
Buying and Selling Real Estate3.77×Home & Garden
Jordan Fisher3.91×Movies & TV
Isabela (province)6.35×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mexico City audience
TraitClusterScore
SpiritualityBALANCE1.23
ExtroversionTHRILL1.21
Urban LifestyleOPEN1.14
Social Media UsageJOY1.14
LGBTQ+ IdentityOPEN1.07
Healthy LifestyleBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Mexico City
CountryShare
United States26.2%
Mexico25.7%
Colombia6.1%

See Mexico City audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Mexico City have in United States?

Mexico City has an estimated audience of 14,013,076 people in United States, concentrated in California and Texas.

What is the gender split and age of Mexico City fans?

49.0% of Mexico City fans are female, 51.0% are male, with an average age of 37.5 years.

Which brands do Mexico City fans like most?

Mexico City fans show strongest brand affinity for Kendra Scott (8.57×), Nationality (5.17×), and Progressive rock (4.06×) over the country average.

Where do Mexico City fans live in United States?

Mexico City fans in United States are most concentrated in California (reach 3,422,200), Texas (reach 2,173,122), and New York (reach 1,375,138). These three regions account for the largest share of the active audience.

What other brands do Mexico City fans also like?

Beyond Mexico City itself, the audience over-indexes on Nationality (5.17×), Progressive rock (4.06×), Elsword (21.72×), and Panama (4.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mexico City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.