Cumbia Audience in United States

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Cumbia has an estimated audience of 6,020,732 people in United States. 47.7% are female, 52.3% are male, average age 35.8. Top regions: California, Texas, New York. Top brand affinities: Peruvian cumbia, Mexican cumbia, Argentine cumbia, Liga MX, Bad Bunny.

The average Cumbia fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Peruvian cumbia, Mexican cumbia, Argentine cumbia, with strongest over-indexing on Peruvian cumbia (31.84× the country average). Demographically, the Cumbia audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Cumbia fans

Demographic split for Cumbia audience in United States
MetricValue
Female47.7%
Male52.3%
Average age35.8
Estimated audience size6,020,732

Audience persona

The typical Cumbia fan in United States is balanced, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Peruvian cumbia.

Top regions in United States

Top regions ranked by reach for Cumbia in United States
RegionReachAffinity
California1,415,0362.14×
Texas1,074,8512.08×
New York496,2001.47×
Florida463,3091.14×
Illinois273,5751.36×
New Jersey195,6061.28×
North Carolina190,4541.05×
Arizona180,1551.47×
Georgia179,3640.97×
Washington156,7411.3×
Virginia147,6301.01×
Pennsylvania140,3300.69×
Colorado133,2981.4×
Maryland128,5851.24×
Massachusetts115,7320.98×
Oregon108,2701.57×
Michigan105,9630.67×
Ohio102,1550.55×
Tennessee94,8860.79×
Nebraska92,2893.06×
Nevada91,0381.56×
Indiana85,2520.78×
Wisconsin79,9240.88×
Missouri72,2760.74×
Oklahoma69,8061.04×
Minnesota66,9450.78×
Connecticut64,5991.07×
Louisiana62,2310.8×
Utah62,0281.15×
South Carolina60,6620.67×
Alabama52,3120.62×
New Mexico49,6891.65×
Kentucky42,1360.56×
Kansas40,8450.86×
Arkansas40,6070.82×
Iowa39,0340.79×
Washington, District of Columbia31,5461.74×
Idaho26,1350.87×
Mississippi21,7830.44×
Hawaii20,0250.77×
Rhode Island15,0110.78×
Delaware11,7630.71×
Maine11,2520.52×
New Hampshire10,4450.44×
West Virginia9,7280.35×
Montana8,7200.52×
Vermont8,0740.76×
Alaska7,6490.59×
South Dakota6,8350.49×
Wyoming5,4850.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cumbia audience
BrandAffinityCategory
Peruvian cumbia31.84×Music & Radio
Mexican cumbia21.12×Music & Radio
Argentine cumbia25.28×Music & Radio
Liga MX10.15×Sports
Bad Bunny6.63×Music & Radio
Merengue music12.78×Music & Radio
Mexico City8.93×Travel & Leisure
FIFA World Cup4.16×Sports
Reggaeton5.67×Music & Radio
Guatemala6.55×Travel & Leisure
El Salvador9.72×Travel & Leisure
Puebla13.14×Travel & Leisure
Latin pop6.12×Music & Radio
musica ranchera12.27×Music & Radio
Michoacán13.59×Travel & Leisure
Mariachi10.82×Music & Radio
Guerrero14.43×Travel & Leisure
Sinaloa11.49×Travel & Leisure
State of Mexico12.47×Travel & Leisure
Uruguay7.07×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cumbia audience
TraitClusterScore
ExtroversionTHRILL1.22
Social Media UsageJOY1.08
Urban LifestyleOPEN1.07
Need for SecurityCONSERVATISM1.02
SpiritualityBALANCE0.94
TraditionCONSERVATISM0.92

Worldwide distribution

Worldwide audience distribution share by country for Cumbia
CountryShare
United States22.3%
Mexico20.1%
Colombia15.8%

See Cumbia audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Cumbia have in United States?

Cumbia has an estimated audience of 6,020,732 people in United States, concentrated in California and Texas.

What is the gender split and age of Cumbia fans?

47.7% of Cumbia fans are female, 52.3% are male, with an average age of 35.8 years.

Which brands do Cumbia fans like most?

Cumbia fans show strongest brand affinity for Peruvian cumbia (31.84×), Mexican cumbia (21.12×), and Argentine cumbia (25.28×) over the country average.

Where do Cumbia fans live in United States?

Cumbia fans in United States are most concentrated in California (reach 1,415,036), Texas (reach 1,074,851), and New York (reach 496,200). These three regions account for the largest share of the active audience.

What other brands do Cumbia fans also like?

Beyond Cumbia itself, the audience over-indexes on Mexican cumbia (21.12×), Argentine cumbia (25.28×), Liga MX (10.15×), and Bad Bunny (6.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cumbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.