Rascasse Audience Intelligence

Cumbia Audience in United States

A data profile of the people who buy, follow and care about Cumbia in United States — modelled from more than twelve digital signal sources. Cumbia has an estimated audience of 6,020,732 people in United States.

#142among Musical genre in United States#3348among Topic in United States#469in Music & Radio

The average Cumbia fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FIFA World Cup 2026, Peruvian cumbia, Mexican cumbia, with strongest over-indexing on FIFA World Cup 2026 (3.68× the country average).

Demographically, the Cumbia audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cumbia fan in United States is balanced, around 35.8 years old, with strong Tradition tendencies and a notable affinity for FIFA World Cup 2026.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cumbia profile in United States.

Audience size
6M
in United States
Gender
47.7%♀
52.3% male
Age
35.8
average years
Country rank
#5698
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cumbia fans

47.7% are female, 52.3% are male, average age 35.8.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Cumbia audience in United States
MetricValue
Female47.7%
Male52.3%
Average age35.8
Estimated audience size6,020,732
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Cumbia audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Cumbia audience comes from United States.

Worldwide audience distribution share by country for Cumbia
CountryShare
United States22.3%
Mexico20.1%
Colombia15.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cumbia audience in United States is strongest.

Fig. 05

Top regions by affinity

Cumbia fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~100K3.75×
02California~1M1.89×
03Texas~900K1.82×
04Colorado~100K1.46×
05Oregon~100K1.46×
06New Mexico~40K1.45×
07Washington, District of Columbia~30K1.45×
08Illinois~300K1.38×
09Nevada~80K1.35×
10Arizona~200K1.31×
11New York~400K1.27×
12Washington~100K1.23×
13Maryland~100K1.23×
14New Jersey~200K1.20×
15Utah~60K1.09×
16Oklahoma~70K1.06×
17Florida~400K1.03×
18Connecticut~60K1.03×
19North Carolina~200K1.01×
20Virginia~100K1.00×
21Kansas~50K0.95×
22Georgia~200K0.94×
23Massachusetts~100K0.92×
24Rhode Island~20K0.90×
25Wisconsin~80K0.89×
26Delaware~10K0.89×
27Vermont~9K0.89×
28Arkansas~40K0.88×
29Idaho~30K0.88×
30Alaska~10K0.88×
31Iowa~40K0.87×
32Indiana~90K0.86×
33Hawaii~20K0.85×
34Montana~10K0.84×
35South Dakota~10K0.84×
36North Dakota~10K0.82×
37Minnesota~70K0.81×
38Louisiana~60K0.80×
39Tennessee~100K0.79×
40South Carolina~70K0.78×
41Missouri~70K0.76×
42Maine~20K0.75×
43West Virginia~20K0.73×
44New Hampshire~20K0.73×
45Pennsylvania~100K0.72×
46Alabama~60K0.71×
47Kentucky~50K0.70×
48Mississippi~30K0.69×
49Michigan~100K0.68×
50Ohio~100K0.60×
Fig. 06

Affinity by region

Affinity by region — Cumbia, United States
0.60×1.00×3.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cumbia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cumbia audience
#·InterestCategoryAffinity×
01Peruvian cumbiaMusic & Radio31.84×
02Argentine cumbiaMusic & Radio25.28×
03Mexican cumbiaMusic & Radio21.12×
04GuerreroTravel & Leisure14.43×
05MichoacánTravel & Leisure13.59×
06PueblaTravel & Leisure13.14×
07Merengue musicMusic & Radio12.78×
08musica rancheraMusic & Radio12.27×
09SinaloaTravel & Leisure11.49×
10Cruz AzulSports10.90×
11MariachiMusic & Radio10.82×
12Liga MXSports10.15×
13El SalvadorTravel & Leisure9.72×
14Mexico CityTravel & Leisure8.93×
15Bad BunnyMusic & Radio6.63×
16GuatemalaTravel & Leisure6.55×
17Latin popMusic & Radio6.12×
18ReggaetonMusic & Radio5.67×
19FIFA World CupSports4.16×
20FIFA World Cup 2026Sports3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cumbia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cumbia audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.54×
Social Media UsageJOY1.64×
Need for SecurityCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cumbia audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.91×
Pet OwnershipJOY0.93×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cumbia have in United States?

Cumbia has an estimated audience of 6,020,732 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cumbia fans?

47.7% of Cumbia fans are female, 52.3% are male, with an average age of 35.8 years.

03

Which brands do Cumbia fans like most?

Cumbia fans show strongest brand affinity for FIFA World Cup 2026 (3.68×), Peruvian cumbia (31.84×), and Mexican cumbia (21.12×) over the country average.

04

Where do Cumbia fans live in United States?

Cumbia fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cumbia fans also like?

Beyond Cumbia itself, the audience over-indexes on Peruvian cumbia (31.84×), Mexican cumbia (21.12×), Argentine cumbia (25.28×), and FIFA World Cup (4.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Cumbia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cumbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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