Rascasse Audience Intelligence

Merengue music Audience in United States

A data profile of the people who buy, follow and care about Merengue music in United States — modelled from more than twelve digital signal sources. Merengue music has an estimated audience of 6,918,851 people in United States.

#124among Musical genre in United States#3047among Topic in United States#396in Music & Radio

The average Merengue music fan in United States is 34.0 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Samba, Cumbia, Las Vegas, with strongest over-indexing on Samba (20.71× the country average).

Demographically, the Merengue music audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Merengue music fan in United States is balanced, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Samba.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Merengue music profile in United States.

Audience size
6.9M
in United States
Gender
54.2%♀
45.8% male
Age
34.0
average years
Country rank
#5070
Topic in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Merengue music fans

54.2% are female, 45.8% are male, average age 34.0.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Merengue music audience in United States
MetricValue
Female54.2%
Male45.8%
Average age34.0
Estimated audience size6,918,851
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Merengue music audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Merengue music audience comes from United States.

Worldwide audience distribution share by country for Merengue music
CountryShare
United States29.6%
Spain10.9%
Mexico9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Merengue music audience in United States is strongest.

Fig. 05

Top regions by affinity

Merengue music fans by region: top regions in United States
#RegionReachAffinity×
01New York~800K2.09×
02New Jersey~400K2.02×
03Florida~900K1.91×
04Connecticut~100K1.79×
05Massachusetts~200K1.72×
06Rhode Island~30K1.20×
07Pennsylvania~300K1.15×
08California~900K1.14×
09Illinois~300K1.14×
10Maryland~100K1.12×
11Texas~600K1.09×
12Alaska~20K1.05×
13Georgia~200K1.04×
14North Carolina~200K1.04×
15Virginia~200K1.04×
16Vermont~10K1.04×
17Washington, District of Columbia~20K1.02×
18Delaware~20K1.02×
19North Dakota~10K1.00×
20Montana~20K0.99×
21South Dakota~20K0.99×
22Hawaii~30K0.98×
23New Hampshire~30K0.98×
24New Mexico~30K0.97×
25South Carolina~100K0.96×
26Nevada~60K0.96×
27Kansas~50K0.96×
28Idaho~30K0.96×
29West Virginia~30K0.96×
30Maine~20K0.96×
31Oklahoma~70K0.94×
32Mississippi~50K0.94×
33Arkansas~50K0.94×
34Nebraska~30K0.94×
35Oregon~70K0.92×
36Utah~60K0.92×
37Iowa~50K0.92×
38Louisiana~80K0.91×
39Colorado~100K0.90×
40Wisconsin~90K0.90×
41Kentucky~80K0.90×
42Indiana~100K0.89×
43Alabama~90K0.89×
44Arizona~100K0.88×
45Washington~100K0.87×
46Minnesota~90K0.87×
47Missouri~100K0.86×
48Tennessee~100K0.85×
49Michigan~200K0.83×
50Ohio~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Merengue music, United States
0.82×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Merengue music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Merengue music audience
#·InterestCategoryAffinity×
01Elvis CrespoMusic & Radio23.03×
02SambaMusic & Radio20.71×
03CumbiaMusic & Radio12.78×
04Viola DavisMovies & TV12.37×
05BoleroMusic & Radio9.13×
06Benny BlancoMusic & Radio9.06×
07MariachiMusic & Radio8.89×
08MalaysiaTravel & Leisure8.61×
09Cruz AzulSports7.65×
10Ricky MartinMusic & Radio6.45×
11Pedro PascalMovies & TV5.13×
12Las VegasTravel & Leisure4.73×
13Spanish languagePolitics & Society2.94×
14WhataburgerFood & Beverages2.86×
15WhatsAppInternet & Social Media2.85×
16ReggaetonMusic & Radio2.81×
17MexicoTravel & Leisure2.62×
18Facebook MessengerInternet & Social Media2.39×
19Sam's ClubShopping2.21×
20NatureHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Merengue music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Merengue music audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.59×
ExtroversionTHRILL1.44×
MindfulnessBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Merengue music audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.71×
CreativityOPEN0.83×
PatriotismCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Merengue music have in United States?

Merengue music has an estimated audience of 6,918,851 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Merengue music fans?

54.2% of Merengue music fans are female, 45.8% are male, with an average age of 34.0 years.

03

Which brands do Merengue music fans like most?

Merengue music fans show strongest brand affinity for Samba (20.71×), Cumbia (12.78×), and Las Vegas (4.73×) over the country average.

04

Where do Merengue music fans live in United States?

Merengue music fans in United States are most concentrated in Florida (reach ~900K), California (reach ~900K), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Merengue music fans also like?

Beyond Merengue music itself, the audience over-indexes on Cumbia (12.78×), Las Vegas (4.73×), Malaysia (8.61×), and Mariachi (8.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Merengue music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Merengue music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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