Merengue music Audience in United States

Merengue music has an estimated audience of 6,918,851 people in United States. 54.2% are female, 45.8% are male, average age 34.0. Top regions: Florida, California, New York. Top brand affinities: Google Maps, Indeed.com, Enterprise Rent-A-Car, Capital One, Apple Store.

The average Merengue music fan in United States is 34.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Google Maps, Indeed.com, Enterprise Rent-A-Car, with strongest over-indexing on Google Maps (15.91× the country average). Demographically, the Merengue music audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Merengue music fans

Demographic split for Merengue music audience in United States
MetricValue
Female54.2%
Male45.8%
Average age34.0
Estimated audience size6,918,851

Audience persona

The typical Merengue music fan in United States is balanced, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Merengue music in United States
RegionReachAffinity
Florida992,6032.12×
California979,1321.29×
New York882,2192.28×
Texas620,6161.04×
New Jersey423,6442.41×
Illinois289,8951.26×
Massachusetts270,1261.98×
Pennsylvania259,0361.11×
North Carolina208,5791×
Georgia202,2560.95×
Virginia179,4881.07×
Connecticut173,6992.5×
Maryland139,2131.17×
Ohio128,6700.6×
Arizona119,7410.85×
Michigan100,3110.55×
Washington96,7300.7×
Indiana87,0480.69×
Colorado81,9250.75×
South Carolina73,8780.71×
Oregon70,1210.88×
Tennessee69,2190.5×
Wisconsin67,5410.65×
Nevada66,6791×
Minnesota56,2310.57×
Missouri55,1210.49×
Louisiana52,6880.59×
Utah48,3650.78×
Oklahoma47,6700.62×
Kentucky43,1610.5×
Alabama38,1450.39×
Kansas31,7970.58×
Rhode Island31,7151.44×
New Mexico30,5390.88×
Arkansas27,2970.48×
Mississippi26,3370.46×
Iowa25,4200.45×
Washington, District of Columbia25,1671.21×
New Hampshire23,8860.88×
Delaware23,2371.22×
Nebraska21,9280.63×
Idaho21,7510.63×
West Virginia21,7420.67×
Alaska21,6971.47×
Hawaii20,7780.7×
Montana18,9140.99×
Maine18,7290.76×
South Dakota18,6691.17×
North Dakota18,1771.28×
Wyoming17,5881.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Merengue music audience
BrandAffinityCategory
Google Maps15.91×Internet & Social Media
Indeed.com13.08×Business & Career
Enterprise Rent-A-Car13.91×Cars & Mobility
Capital One8.62×Business & Career
Apple Store15.8×Shopping
Cillian Murphy21.03×Movies & TV
Circle K10.99×Shopping
Priyanka Chopra22.84×Movies & TV
Dakota Johnson14.17×Movies & TV
Google News8.53×News
CarGurus8.31×Cars & Mobility
Horoscope13.08×Health
MoneyGram20.52×Business & Career
Khan Academy10.96×Business & Career
DuckDuckGo11.7×Internet & Social Media
Sarah Jessica Parker17.47×Movies & TV
Google Earth12.73×Internet & Social Media
Jollibee13.66×Food & Beverages
StubHub11.49×Travel & Leisure
Baidu27.07×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Merengue music audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
Risk AppetiteTHRILL1.66
ExtroversionTHRILL1.42
LGBTQ+ IdentityOPEN1.38
IndulgenceJOY1.2
MindfulnessBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Merengue music
CountryShare
United States29.6%
Spain10.9%
Mexico9.3%

See Merengue music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Merengue music have in United States?

Merengue music has an estimated audience of 6,918,851 people in United States, concentrated in Florida and California.

What is the gender split and age of Merengue music fans?

54.2% of Merengue music fans are female, 45.8% are male, with an average age of 34.0 years.

Which brands do Merengue music fans like most?

Merengue music fans show strongest brand affinity for Google Maps (15.91×), Indeed.com (13.08×), and Enterprise Rent-A-Car (13.91×) over the country average.

Where do Merengue music fans live in United States?

Merengue music fans in United States are most concentrated in Florida (reach 992,603), California (reach 979,132), and New York (reach 882,219). These three regions account for the largest share of the active audience.

What other brands do Merengue music fans also like?

Beyond Merengue music itself, the audience over-indexes on Indeed.com (13.08×), Enterprise Rent-A-Car (13.91×), Capital One (8.62×), and Apple Store (15.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Merengue music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.