For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | RRock music | 109M | 23.2% | 41.2 | 52.1% | Musical genre |
| 2 | PPop music | 94M | 20.8% | 39.0 | 55.7% | Musical genre |
| 3 | HHip hop music | 94M | 24.0% | 37.6 | 52.1% | Musical genre |
| 4 | RRhythm and blues music | 84M | 25.4% | 37.7 | 52.6% | Musical genre |
| 5 | PPopular music | 76M | 21.5% | 37.2 | 51.6% | Musical genre |
| 6 | CCountry music | 74M | 29.0% | 41.5 | 52.7% | Musical genre |
| 7 | BBlues music | 72M | 25.5% | 38.9 | 50.6% | Musical genre |
| 8 | JJazz music | 70M | 22.9% | 38.4 | 50.9% | Musical genre |
| 9 | SSoul music | 61M | 24.9% | 37.5 | 54.7% | Musical genre |
| 10 | CClassical music | 61M | 20.8% | 37.8 | 50.4% | Musical genre |
| 11 | SSinger-songwriter | 60M | 26.8% | 37.0 | 56.7% | Musical genre |
| 12 | CContemporary R&B | 60M | 33.6% | 36.7 | 58.6% | Musical genre |
| 13 | AAlternative rock | 60M | 26.9% | 35.8 | 49.7% | Musical genre |
| 14 | RRock and roll | 59M | 25.8% | 39.4 | 49.6% | Musical genre |
| 15 | AAfrican-American music | 51M | 30.4% | 38.5 | 56.2% | Musical genre |
| 16 | GGospel music | 45M | 27.7% | 41.1 | 61.9% | Musical genre |
| 17 | PPunk rock | 42M | 26.8% | 35.4 | 48.6% | Musical genre |
| 18 | FFunk | 39M | 24.6% | 36.3 | 49.8% | Musical genre |
| 19 | RReggae | 36M | 27.0% | 35.2 | 52.2% | Musical genre |
| 20 | WWest Coast hip hop | 33M | 31.6% | 32.0 | 46.5% | Musical genre |
| 21 | AAmerican folk music | 33M | 43.2% | 42.5 | 58.4% | Musical genre |
| 22 | AAlternative hip hop | 32M | 28.6% | 31.7 | 46.9% | Musical genre |
| 23 | EEast Coast hip hop | 32M | 27.3% | 30.8 | 47.2% | Musical genre |
| 24 | HHard rock | 31M | 31.2% | 39.8 | 45.5% | Musical genre |
| 25 | RReggaeton | 31M | 26.4% | 33.3 | 52.5% | Musical genre |
| 26 | IIndie rock | 31M | 24.4% | 34.0 | 48.7% | Musical genre |
| 27 | EElectro (music) | 30M | 22.2% | — | — | Musical genre |
| 28 | SSouthern hip hop | 30M | 33.0% | 31.8 | 46.6% | Musical genre |
| 29 | DDance music | 29M | 15.4% | 35.3 | 51.7% | Musical genre |
| 30 | BBounce music | 27M | 25.4% | 30.9 | 44.2% | Musical genre |
| 31 | KKenyan hip hop | 27M | 32.7% | 31.1 | 44.4% | Musical genre |
| 32 | SSouthern rock | 26M | 43.7% | 44.0 | 51.2% | Musical genre |
| 33 | LLatin music (genre) | 26M | 27.9% | 38.0 | 54.0% | Musical genre |
| 34 | KK-pop | 25M | 14.1% | 33.1 | 60.6% | Musical genre |
| 35 | AAmerican rock | 25M | 33.4% | 39.9 | 56.2% | Musical genre |
| 36 | UUnderground hip hop | 25M | 37.0% | 31.7 | 46.5% | Musical genre |
| 37 | CChristian hip hop | 24M | 26.8% | 33.1 | 51.7% | Musical genre |
| 38 | HHouse music | 24M | 15.6% | 35.1 | 47.9% | Musical genre |
| 39 | EElectronic dance music | 23M | 19.0% | 34.7 | 47.3% | Musical genre |
| 40 | LLatin pop | 23M | 26.0% | 35.9 | 57.7% | Musical genre |
| 41 | AAfrobeat | 23M | 34.2% | 34.1 | 53.8% | Musical genre |
| 42 | GGangsta rap | 21M | 45.6% | 31.4 | 46.3% | Musical genre |
| 43 | NNew wave music | 21M | 24.2% | 37.7 | 48.6% | Musical genre |
| 44 | WWorld music | 20M | 20.5% | 40.1 | 56.6% | Musical genre |
| 45 | MMidwest hip hop | 20M | 27.3% | 32.1 | 48.0% | Musical genre |
| 46 | CChicano rap | 20M | 26.9% | 32.9 | 47.2% | Musical genre |
| 47 | CCountry rap | 20M | 27.8% | 33.2 | 46.9% | Musical genre |
| 48 | CContemporary Christian music | 20M | 37.6% | 40.4 | 64.5% | Musical genre |
| 49 | KKorean hip hop | 20M | 19.1% | 30.9 | 54.4% | Musical genre |
| 50 | BBritish hip hop | 20M | 26.6% | 32.5 | 48.1% | Musical genre |
| 51 | HHardcore punk | 19M | 31.4% | 35.7 | 48.5% | Musical genre |
| 52 | BBaroque pop | 19M | 25.7% | 36.8 | 59.8% | Musical genre |
| 53 | FFrench hip hop | 19M | 23.8% | 32.0 | 47.2% | Musical genre |
| 54 | JJazz fusion | 19M | 26.3% | 38.8 | 57.2% | Musical genre |
| 55 | BBlues rock | 19M | 35.4% | 41.7 | 45.2% | Musical genre |
| 56 | JJapanese hip hop | 19M | 25.6% | 31.9 | 48.9% | Musical genre |
| 57 | SSoft rock | 18M | 43.6% | 44.6 | 61.4% | Musical genre |
| 58 | AAcid rock | 18M | 37.1% | 36.5 | 50.7% | Musical genre |
| 59 | FFolk music | 18M | 20.6% | 39.1 | 50.6% | Musical genre |
| 60 | MMusic school | 18M | 30.4% | 34.2 | 43.4% | Musical genre |
| 61 | AAtlanta hip hop | 18M | 34.0% | 32.9 | 49.9% | Musical genre |
| 62 | PPop rock | 17M | 18.7% | 34.4 | 55.3% | Musical genre |
| 63 | PProgressive rock | 17M | 24.0% | 38.9 | 47.9% | Musical genre |
| 64 | WWestern swing | 17M | 46.6% | 45.4 | 56.5% | Musical genre |
| 65 | DDisco | 16M | 21.3% | 37.5 | 53.8% | Musical genre |
| 66 | TTexas country music | 15M | 75.9% | 44.7 | 54.7% | Musical genre |
| 67 | TTejano music | 14M | 55.7% | 43.0 | 56.5% | Musical genre |
| 68 | SSouthern soul | 14M | 69.8% | 47.7 | 60.4% | Musical genre |
| 69 | AAlternative country | 14M | 67.3% | 44.4 | 57.6% | Musical genre |
| 70 | VVocal music | 14M | 21.2% | 35.0 | 46.1% | Musical genre |
| 71 | IIndependent music | 14M | 26.9% | 36.8 | 48.5% | Musical genre |
| 72 | CClassic rock | 14M | 40.8% | 45.4 | 46.1% | Musical genre |
| 73 | IIndie pop | 14M | 21.0% | 32.3 | 56.4% | Musical genre |
| 74 | FFolk rock | 14M | 47.3% | 44.2 | 49.5% | Musical genre |
| 75 | BBluegrass music | 13M | 41.1% | 46.3 | 48.7% | Musical genre |
| 76 | EElectronica | 13M | 17.9% | 36.2 | 49.8% | Musical genre |
| 77 | RRoots rock | 13M | 72.4% | 47.6 | 56.4% | Musical genre |
| 78 | CCover version | 13M | 18.5% | 40.4 | 53.0% | Musical genre |
| 79 | OOld-time music | 13M | 70.7% | 47.7 | 54.6% | Musical genre |
| 80 | NNew-age music | 12M | 22.9% | 41.2 | 47.3% | Musical genre |
| 81 | WWestern music (North America) | 12M | 82.3% | 45.3 | 65.0% | Musical genre |
| 82 | GGrunge | 12M | 34.5% | 36.6 | 51.7% | Musical genre |
| 83 | CContemporary worship music | 12M | 34.6% | 39.3 | 66.6% | Musical genre |
| 84 | IIndian rock | 12M | 29.7% | 39.8 | 48.3% | Musical genre |
| 85 | AAlternative metal | 12M | 35.0% | 35.7 | 45.4% | Musical genre |
| 86 | FFilm score | 12M | 31.1% | 43.0 | 52.2% | Musical genre |
| 87 | OOld-school hip hop | 11M | 38.3% | 32.1 | 44.0% | Musical genre |
| 88 | PPsychedelic rock | 11M | 33.8% | 38.5 | 46.0% | Musical genre |
| 89 | UUrban contemporary | 11M | 28.7% | 38.1 | 49.0% | Musical genre |
| 90 | CChristian rock | 11M | 36.4% | 40.6 | 58.7% | Musical genre |
| 91 | GGarage rock | 11M | 29.2% | 39.0 | 45.9% | Musical genre |
| 92 | NNeo soul | 10M | 58.5% | 38.1 | 60.5% | Musical genre |
| 93 | HHymn | 10M | 24.8% | 39.7 | 60.2% | Musical genre |
| 94 | PPalm Desert Scene | 9.9M | 92.1% | 40.6 | 48.1% | Musical genre |
| 95 | PPop punk | 9.6M | 30.4% | 32.2 | 52.7% | Musical genre |
| 96 | MModern dance | 9.4M | 18.4% | 36.1 | 67.4% | Musical genre |
| 97 | PPost-punk | 9.4M | 30.5% | 33.6 | 53.3% | Musical genre |
| 98 | BBritpop | 9.3M | 27.0% | 35.4 | 57.0% | Musical genre |
| 99 | CChicano rock | 9.3M | 33.7% | 45.3 | 45.3% | Musical genre |
| 100 | RRap rock | 9.3M | 35.2% | 36.8 | 45.2% | Musical genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular musical genres compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each musical genre by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest musical genre in United States?
Rock music currently leads with an estimated audience of 109M people in United States.