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Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 31, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | VVictoria's Secret Fashion Show | 1.4M | 33.4% | 31.6 | 65.9% | Fashion week |
| 2 | LLondon Fashion Week | 249k | 14.0% | 31.7 | 72.6% | Fashion week |
| 3 | PParis Fashion Week | 242k | 11.9% | 32.3 | 71.3% | Fashion week |
| 4 | NNew York Fashion Week | 234k | 13.3% | 35.4 | 71.2% | Fashion week |
| 5 | MMilan Fashion Week | 118k | 2.3% | 36.9 | 67.4% | Fashion week |
| 6 | LLakme Fashion Week | 66k | 15.9% | 31.6 | 61.1% | Fashion week |
| 7 | AAustralian Fashion Week | 18k | 7.0% | 34.0 | 62.7% | Fashion week |
| 8 | LLos Angeles Fashion Week | 17k | 20.7% | 33.7 | 70.5% | Fashion week |
| 9 | CCibeles Madrid Fashion Week | 16k | 3.1% | 37.7 | 57.6% | Fashion week |
| 10 | CCopenhagen Fashion Week | 13k | 1.8% | 35.1 | 65.2% | Fashion week |
| 11 | BBangalore Fashion Week | 12k | 14.6% | 26.8 | 35.0% | Fashion week |
| 12 | MMiami Fashion Week | 12k | 15.3% | 37.6 | 62.5% | Fashion week |
| 13 | IIndia Fashion Week | 9.7k | 5.1% | 33.8 | 64.3% | Fashion week |
| 14 | VVancouver Fashion Week | 8.7k | 10.7% | 32.0 | 47.7% | Fashion week |
| 15 | DDC Fashion Week | 7.4k | 97.7% | — | — | Fashion week |
| 16 | RRio Fashion Week | 3.7k | 3.5% | 27.2 | 49.9% | Fashion week |
| 17 | BBoston Fashion Week | 3.6k | 96.5% | — | — | Fashion week |
| 18 | BBerlin Fashion Week | 2.4k | 0.7% | 35.2 | 72.5% | Fashion week |
| 19 | SSão Paulo Fashion Week | 2k | 0.6% | 37.0 | 49.1% | Fashion week |
| 20 | DDubai Fashion Week | 2k | 1.6% | 33.7 | 78.7% | Fashion week |
| 21 | MMercedes-Benz Fashion Week Miami | 1.5k | 44.4% | 33.1 | 50.6% | Fashion week |
| 22 | FFashion Weekend Sydney | 335 | 46.3% | 29.7 | 60.2% | Fashion week |
| 23 | NNew Zealand Fashion Week | 299 | 61.3% | — | — | Fashion week |
| 24 | FFiji Fashion Week | 284 | 74.2% | — | — | Fashion week |
| 25 | AAfrica Fashion Week London | 274 | 2.9% | 41.7 | 100.0% | Fashion week |
| 26 | JJakarta Fashion Week | 222 | 0.5% | 27.1 | 63.0% | Fashion week |
| 27 | TTbilisi Fashion Week | 156 | 40.2% | — | — | Fashion week |
| 28 | KKarachi Fashion Week | 133 | 66.7% | — | — | Fashion week |
| 29 | AAfrica Fashion Week New York | 122 | 78.9% | — | — | Fashion week |
| 30 | LLahore Fashion Week | 122 | 65.1% | — | — | Fashion week |
| 31 | MMercedes-Benz Fashion Festival Brisbane | 33 | 100.0% | — | — | Fashion week |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fashion weeks compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each fashion week by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest fashion week in United States?
Victoria's Secret Fashion Show currently leads with an estimated audience of 1.4M people in United States.