For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | UUSA Today | 29M | 68.7% | 41.6 | 54.3% | Newspaper |
| 2 | DDaily Mail | 29M | 37.5% | 42.2 | 55.1% | Newspaper |
| 3 | TThe New York Times | 23M | 72.7% | 42.4 | 57.8% | Newspaper |
| 4 | NNew York Post | 22M | 75.1% | 43.8 | 55.9% | Newspaper |
| 5 | TThe Independent | 9.6M | 30.2% | 43.2 | 54.3% | Newspaper |
| 6 | TThe Guardian | 8.5M | 15.9% | 40.6 | 50.3% | Newspaper |
| 7 | TThe Atlantic | 6.3M | 50.2% | 46.2 | 54.2% | Newspaper |
| 8 | TThe Raw Story | 5.2M | 82.2% | 43.6 | 65.7% | Newspaper |
| 9 | DDemocrat and Chronicle | 4.8M | 99.8% | 44.3 | 61.6% | Newspaper |
| 10 | DDernières Nouvelles d'Alsace | 4.1M | 14.2% | 44.0 | 52.9% | Newspaper |
| 11 | TThe Times of India | 3.5M | 15.5% | 35.8 | 48.4% | Newspaper |
| 12 | FFocus | 3.5M | 27.2% | — | — | Newspaper |
| 13 | TTallahassee Democrat | 3.3M | 100.0% | 42.1 | 57.3% | Newspaper |
| 14 | EEenadu | 3.2M | 22.6% | 37.0 | 26.3% | Newspaper |
| 15 | TThe Washington Examiner | 3.2M | 94.6% | 51.1 | 33.7% | Newspaper |
| 16 | AAlgemeen Dagblad | 3.1M | 3.9% | 39.0 | 44.3% | Newspaper |
| 17 | DDaily Mirror | 3M | 11.0% | 40.6 | 58.2% | Newspaper |
| 18 | TThe Times | 2.8M | 12.1% | 41.5 | 63.1% | Newspaper |
| 19 | SStar Tribune | 2.8M | 96.0% | 44.4 | 55.4% | Newspaper |
| 20 | FFinancial Times | 2.8M | 14.9% | 38.7 | 47.2% | Newspaper |
| 21 | DDaily Express | 2.8M | 9.1% | 48.4 | 67.4% | Newspaper |
| 22 | TThe Standard (Hong Kong) | 2.7M | 51.9% | 38.3 | 100.0% | Newspaper |
| 23 | CChicago Tribune | 2.7M | 88.8% | 44.9 | 46.7% | Newspaper |
| 24 | TThe Jerusalem Post | 2.7M | 38.7% | 43.1 | 53.5% | Newspaper |
| 25 | RResumé (magazine) | 2.7M | 16.3% | 32.4 | 45.5% | Newspaper |
| 26 | EEl País | 2.5M | 6.8% | 38.9 | 45.7% | Newspaper |
| 27 | Aal.com | 2.4M | 89.4% | 43.8 | 55.4% | Newspaper |
| 28 | NNow (newspaper) | 2.4M | 15.3% | 32.1 | 36.2% | Newspaper |
| 29 | TThe Stranger (newspaper) | 2.3M | 16.3% | 38.5 | 56.4% | Newspaper |
| 30 | DDetroit Free Press | 2.3M | 93.0% | 44.3 | 47.0% | Newspaper |
| 31 | RRapport (newspaper) | 2.1M | 82.8% | — | — | Newspaper |
| 32 | SSan Francisco Chronicle | 1.9M | 90.8% | 44.9 | 54.7% | Newspaper |
| 33 | HHouston Chronicle | 1.9M | 96.3% | 42.3 | 49.9% | Newspaper |
| 34 | SSouth China Morning Post | 1.9M | 23.9% | 39.5 | 64.8% | Newspaper |
| 35 | DDaily News and Analysis | 1.9M | 9.7% | 40.7 | 37.9% | Newspaper |
| 36 | AAtlanta Times | 1.8M | 46.0% | 41.5 | 56.7% | Newspaper |
| 37 | AAutomotive news | 1.6M | 19.1% | 44.7 | 24.2% | Newspaper |
| 38 | MMarca (newspaper) | 1.6M | 4.5% | 36.9 | 25.3% | Newspaper |
| 39 | BBild | 1.5M | 2.5% | 37.5 | 50.0% | Newspaper |
| 40 | DDefense News | 1.5M | 50.8% | 47.8 | 25.0% | Newspaper |
| 41 | CClarín (Argentine newspaper) | 1.5M | 7.2% | 39.2 | 48.1% | Newspaper |
| 42 | TThe Boston Globe | 1.4M | 77.4% | 47.0 | 58.1% | Newspaper |
| 43 | HHispanic Society of America | 1.4M | 86.1% | 44.9 | 50.3% | Newspaper |
| 44 | SSan Antonio Express-News | 1.4M | 99.1% | 37.5 | 59.6% | Newspaper |
| 45 | TThe Oregonian | 1.4M | 94.3% | 43.3 | 59.9% | Newspaper |
| 46 | DDeseret News | 1.3M | 93.9% | 47.1 | 52.6% | Newspaper |
| 47 | TThe Times-Picayune | 1.3M | 97.9% | 43.8 | 58.2% | Newspaper |
| 48 | TThe Manila Times | 1.3M | 64.1% | 46.2 | 36.7% | Newspaper |
| 49 | AArmy Times | 1.3M | 84.2% | 41.7 | 29.6% | Newspaper |
| 50 | EEl Tiempo (Colombia) | 1.2M | 8.1% | 38.7 | 48.1% | Newspaper |
| 51 | TThe Advocate | 1.2M | 70.0% | 38.0 | 47.5% | Newspaper |
| 52 | AADN (newspaper) | 1.2M | 17.7% | 35.8 | 0.0% | Newspaper |
| 53 | MMarine Corps Times | 1.2M | 92.0% | 40.6 | 25.6% | Newspaper |
| 54 | TThe Press Democrat | 1.2M | 100.0% | 42.0 | 63.1% | Newspaper |
| 55 | TThe Standard | 1.2M | 62.8% | 34.9 | 49.6% | Newspaper |
| 56 | CChicago Sun-Times | 1.1M | 89.4% | 47.8 | 52.9% | Newspaper |
| 57 | TThe Seattle Times | 1.1M | 96.0% | 44.0 | 53.5% | Newspaper |
| 58 | TTampa Bay Times | 1.1M | 92.2% | 45.4 | 50.6% | Newspaper |
| 59 | TThe Philadelphia Inquirer | 1M | 98.2% | 44.9 | 49.5% | Newspaper |
| 60 | SSun-Sentinel | 1M | 96.5% | 41.9 | 65.7% | Newspaper |
| 61 | NNavy Times | 1M | 89.1% | 43.2 | 29.2% | Newspaper |
| 62 | DDagens Industri | 997k | 3.6% | 38.7 | 82.2% | Newspaper |
| 63 | AAl-Quds (newspaper) | 996k | 16.0% | 30.1 | 64.1% | Newspaper |
| 64 | PProthom Alo | 990k | 7.9% | 29.6 | 57.3% | Newspaper |
| 65 | TThe Detroit News | 989k | 95.9% | 45.1 | 48.1% | Newspaper |
| 66 | LLa Gazzetta dello Sport | 984k | 4.0% | 31.3 | 33.5% | Newspaper |
| 67 | EEl País (Uruguay) | 945k | 3.7% | 39.0 | 32.6% | Newspaper |
| 68 | RRoll Call | 923k | 71.4% | 48.0 | 50.7% | Newspaper |
| 69 | ÈÈxtra | 916k | 8.1% | 34.3 | 48.4% | Newspaper |
| 70 | SSlobodna Bosna | 905k | 8.7% | 45.4 | 0.0% | Newspaper |
| 71 | TThe Daily Signal | 903k | 93.7% | 53.0 | 42.9% | Newspaper |
| 72 | PPortland Press Herald | 900k | 96.8% | 45.3 | 63.1% | Newspaper |
| 73 | BBoston Herald | 899k | 93.3% | 49.8 | 44.0% | Newspaper |
| 74 | PPittsburgh Post-Gazette | 896k | 95.9% | 46.1 | 40.2% | Newspaper |
| 75 | TThe Economic Times | 890k | 9.6% | 39.0 | 41.8% | Newspaper |
| 76 | EEl Mundo (Colombia) | 884k | 9.5% | 35.2 | 40.3% | Newspaper |
| 77 | TThe Baltimore Sun | 863k | 98.3% | 44.1 | 52.3% | Newspaper |
| 78 | OOrange County Register | 858k | 94.2% | 41.9 | 59.7% | Newspaper |
| 79 | MMiami Herald | 857k | 75.7% | 41.2 | 53.1% | Newspaper |
| 80 | TThe Chronicle of Philanthropy | 852k | 96.7% | 49.5 | 71.3% | Newspaper |
| 81 | LLe Monde | 840k | 2.7% | 34.2 | 56.3% | Newspaper |
| 82 | BBangor Daily News | 839k | 97.6% | 44.1 | 61.0% | Newspaper |
| 83 | WWorld Journal | 837k | 66.4% | 41.8 | 63.2% | Newspaper |
| 84 | SSt. Louis Post-Dispatch | 830k | 99.7% | 43.7 | 55.7% | Newspaper |
| 85 | TThe New Republic | 829k | 82.3% | 48.8 | 37.5% | Newspaper |
| 86 | TThe Wall Street Journal | 827k | 6.7% | 43.9 | 48.7% | Newspaper |
| 87 | HHindustan Times | 817k | 10.2% | 34.8 | 43.1% | Newspaper |
| 88 | EExcélsior | 811k | 13.4% | 40.8 | 45.3% | Newspaper |
| 89 | TThe Indian Express | 809k | 10.6% | 38.1 | 43.9% | Newspaper |
| 90 | DDaily Herald | 804k | 98.0% | 42.0 | 54.9% | Newspaper |
| 91 | DDivya Bhaskar | 802k | 8.8% | 42.6 | 46.5% | Newspaper |
| 92 | LLa Vanguardia | 802k | 3.8% | 42.5 | 51.3% | Newspaper |
| 93 | TThe Observer | 789k | 18.0% | 43.7 | 52.4% | Newspaper |
| 94 | LLas Vegas Review-Journal | 785k | 93.2% | 43.8 | 46.0% | Newspaper |
| 95 | BBelleville News-Democrat | 781k | 100.0% | 42.5 | 64.4% | Newspaper |
| 96 | TThe Express-Times | 781k | 98.6% | 43.1 | 60.9% | Newspaper |
| 97 | TThe Star (South Africa) | 769k | 93.0% | — | — | Newspaper |
| 98 | LLe Figaro | 755k | 2.8% | 34.4 | 58.0% | Newspaper |
| 99 | CCorriere della Sera | 747k | 2.2% | 34.0 | 49.7% | Newspaper |
| 100 | EEl Mundo Deportivo (newspaper) | 715k | 5.2% | 37.7 | 18.6% | Newspaper |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular newspapers compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each newspaper by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest newspaper in United States?
USA Today currently leads with an estimated audience of 29M people in United States.