Rascasse Audience Intelligence

World Journal Audience in United States

A data profile of the people who buy, follow and care about World Journal in United States — modelled from more than twelve digital signal sources. World Journal has an estimated audience of 888,869 people in United States.

#74among Newspaper in United States#797among Website / Newspaper / Magazine in United States#187in News

The average World Journal fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, New Jersey.

Top brand affinities include WeChat, Cathay Pacific, Ford Mondeo, with strongest over-indexing on WeChat (91.95× the country average).

Demographically, the World Journal audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World Journal fan in United States is more female, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for WeChat.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World Journal profile in United States.

Audience size
889K
in United States
Gender
63.2%♀
36.8% male
Age
41.2
average years
Country rank
#25608
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of World Journal

63.2% are female, 36.8% are male, average age 41.2.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for World Journal audience in United States
MetricValue
Female63.2%
Male36.8%
Average age41.2
Estimated audience size888,869
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the World Journal audience in United States
Age bracketShare%
16-1910%
20-2920%
30-3927%
40-4923%
50+20%
Fig. 04

Worldwide distribution

67.7%

of the worldwide World Journal audience comes from United States.

Worldwide audience distribution share by country for World Journal
CountryShare
United States67.7%
China21.5%
Taiwan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Journal audience in United States is strongest.

Fig. 05

Top regions by affinity

World Journal fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K8.70×
02California~700K6.51×
03New Jersey~100K5.04×
04Massachusetts~50K2.68×
05Connecticut~20K2.57×
06Nevada~20K1.96×
07Maryland~30K1.70×
08Hawaii~6K1.44×
09Pennsylvania~40K1.38×
10Illinois~40K1.22×
11Washington~20K1.00×
12Virginia~20K0.99×
13Georgia~30K0.98×
14Texas~70K0.83×
15North Carolina~20K0.82×
16South Dakota~2K0.79×
17Mississippi~6K0.78×
18Delaware~2K0.77×
19North Dakota~1K0.77×
20Arkansas~6K0.76×
21Florida~50K0.75×
22Vermont~1K0.73×
23Alaska~1K0.71×
24Kansas~5K0.70×
25Montana~2K0.70×
26Arizona~10K0.69×
27Rhode Island~2K0.67×
28South Carolina~9K0.61×
29Michigan~10K0.60×
30Indiana~10K0.60×
31Maine~2K0.60×
32West Virginia~3K0.59×
33Washington, District of Columbia~2K0.59×
34New Hampshire~2K0.57×
35Oklahoma~6K0.56×
36Idaho~3K0.56×
37Colorado~8K0.55×
38New Mexico~3K0.55×
39Tennessee~10K0.53×
40Nebraska~2K0.51×
41Utah~4K0.50×
42Oregon~5K0.49×
43Iowa~4K0.47×
44Ohio~10K0.44×
45Wisconsin~6K0.44×
46Louisiana~5K0.41×
47Alabama~5K0.40×
48Kentucky~5K0.40×
49Missouri~5K0.35×
50Minnesota~4K0.34×
Fig. 06

Affinity by region

Affinity by region — World Journal, United States
0.34×1.00×8.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Journal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Journal audience
#·InterestCategoryAffinity×
01Ford MondeoCars & Mobility244.90×
02WeChatInternet & Social Media91.95×
03Cathay PacificTravel & Leisure62.72×
04El Corte InglésShopping20.00×
05EVA AirTravel & Leisure20.00×
06Japan AirlinesTravel & Leisure18.49×
07All Nippon AirwaysTravel & Leisure14.44×
08Hybrid electric vehicleCars & Mobility12.22×
09FlightAwareTravel & Leisure9.68×
10UniqloShopping8.29×
11Business classTravel & Leisure7.47×
12First class travelTravel & Leisure7.39×
13Alaska AirlinesTravel & Leisure6.63×
14JetBlueTravel & Leisure6.62×
15FedExBusiness & Career4.61×
16IKEAHome & Garden4.18×
17Shopping mallsShopping3.80×
18Mortgage loansBusiness & Career3.55×
19AirbnbTravel & Leisure3.37×
20McDonald'sFood & Beverages3.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Journal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World Journal audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.43×
TravellingTHRILL3.06×
Convenience OrientationPREMIUM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World Journal audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
DIY MentalityTHRILL0.78×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World Journal have in United States?

World Journal has an estimated audience of 888,869 people in United States, concentrated in California and New York.

02

What is the gender split and age of World Journal fans?

63.2% of World Journal fans are female, 36.8% are male, with an average age of 41.2 years.

03

Which brands do World Journal fans like most?

World Journal fans show strongest brand affinity for WeChat (91.95×), Cathay Pacific (62.72×), and Ford Mondeo (244.9×) over the country average.

04

Where do World Journal fans live in United States?

World Journal fans in United States are most concentrated in California (reach ~700K), New York (reach ~500K), and New Jersey (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do World Journal fans also like?

Beyond World Journal itself, the audience over-indexes on Cathay Pacific (62.72×), Ford Mondeo (244.9×), First class travel (7.39×), and Uniqlo (8.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See World Journal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World Journal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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