World Journal Audience in United States

World Journal has an estimated audience of 926,155 people in United States. 63.2% are female, 36.8% are male, average age 41.2. Top regions: California, New York, New Jersey. Top brand affinities: WeChat, Indeed.com, Cathay Pacific, Ford Mondeo, Jollibee.

The average World Journal fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, New Jersey. Top brand affinities include WeChat, Indeed.com, Cathay Pacific, with strongest over-indexing on WeChat (49.56× the country average). Demographically, the World Journal audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of World Journal fans

Demographic split for World Journal audience in United States
MetricValue
Female63.2%
Male36.8%
Average age41.2
Estimated audience size926,155

Audience persona

The typical World Journal fan in United States is more female, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for WeChat.

Top regions in United States

Top regions ranked by reach for World Journal in United States
RegionReachAffinity
California694,6166.95×
New York465,5629×
New Jersey115,8404.92×
Texas68,1650.86×
Massachusetts49,0412.69×
Florida48,8690.78×
Pennsylvania40,8021.31×
Illinois36,5391.18×
Georgia27,3200.96×
Maryland26,1271.64×
North Carolina25,7070.92×
Connecticut23,5692.54×
Virginia19,3820.86×
Nevada19,2372.15×
Washington18,7581.01×
Michigan14,6100.6×
Arizona12,9480.68×
Ohio12,7560.45×
Indiana11,4660.68×
Tennessee8,9440.48×
South Carolina8,6010.62×
Colorado6,6150.45×
Mississippi6,3430.83×
Wisconsin5,5680.4×
Oregon4,8850.46×
Kansas4,8370.66×
Oklahoma4,7800.46×
Hawaii4,5021.13×
Alabama3,9910.31×
Utah3,1670.38×
Minnesota2,6800.2×
Missouri2,3910.16×
Louisiana2,0430.17×
New Mexico1,6940.36×
Kentucky1,6600.14×
Rhode Island1,6050.54×
Iowa1,3940.18×
New Hampshire1,3210.36×
Washington, District of Columbia1,2990.47×
Nebraska1,2930.28×
Idaho9010.19×
West Virginia8420.2×
Delaware8380.33×
Alaska5600.28×
Vermont3660.23×
Maine3510.11×
Montana2910.11×
Arkansas2880.04×
Wyoming1950.14×
South Dakota1610.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World Journal audience
BrandAffinityCategory
WeChat49.56×Internet & Social Media
Indeed.com7×Business & Career
Cathay Pacific39.06×Travel & Leisure
Ford Mondeo156.25×Cars & Mobility
Jollibee15.05×Food & Beverages
Uniqlo10.99×Shopping
Google Maps4.51×Internet & Social Media
Google Flights6.27×Travel & Leisure
Financial Times20×News
Enterprise Rent-A-Car6.04×Cars & Mobility
Apple Store7.69×Shopping
Kia Sportage20×Cars & Mobility
JetBlue6×Travel & Leisure
Google News4.82×News
El Corte Inglés20×Shopping
Philippine Airlines19.34×Travel & Leisure
Capital One3.14×Business & Career
FlightAware8.11×Travel & Leisure
EVA Air20×Travel & Leisure
Caudalie16.4×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World Journal audience
TraitClusterScore
Quality AwarenessPREMIUM2.52
TravellingTHRILL2.47
Design AffinityPREMIUM1.58
IndulgenceJOY1.52
Risk AppetiteTHRILL1.43
Family OrientationCONSERVATISM1.4

Worldwide distribution

Worldwide audience distribution share by country for World Journal
CountryShare
United States68.6%
China20.9%
Taiwan4.7%

See World Journal audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does World Journal have in United States?

World Journal has an estimated audience of 926,155 people in United States, concentrated in California and New York.

What is the gender split and age of World Journal fans?

63.2% of World Journal fans are female, 36.8% are male, with an average age of 41.2 years.

Which brands do World Journal fans like most?

World Journal fans show strongest brand affinity for WeChat (49.56×), Indeed.com (7×), and Cathay Pacific (39.06×) over the country average.

Where do World Journal fans live in United States?

World Journal fans in United States are most concentrated in California (reach 694,616), New York (reach 465,562), and New Jersey (reach 115,840). These three regions account for the largest share of the active audience.

What other brands do World Journal fans also like?

Beyond World Journal itself, the audience over-indexes on Indeed.com (7×), Cathay Pacific (39.06×), Ford Mondeo (156.25×), and Jollibee (15.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World Journal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.