WeChat Audience in United States

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WeChat has an estimated audience of 1,804,447 people in United States. 74.3% are female, 25.7% are male, average age 38.6. Top regions: California, New York, Texas. Top brand affinities: Yahoo!奇摩名人娛樂, Jejudo, World Journal, Nate Bargatze, KakaoTalk.

The average WeChat fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Yahoo!奇摩名人娛樂, Jejudo, World Journal, with strongest over-indexing on Yahoo!奇摩名人娛樂 (36.54× the country average). Demographically, the WeChat audience skews more female with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of WeChat fans

Demographic split for WeChat audience in United States
MetricValue
Female74.3%
Male25.7%
Average age38.6
Estimated audience size1,804,447

Audience persona

The typical WeChat fan in United States is more female, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for WeChat in United States
RegionReachAffinity
California572,5382.89×
New York227,2662.25×
Texas181,3021.17×
Florida119,9080.98×
Washington81,2412.24×
New Jersey79,0201.72×
Illinois70,6491.18×
Pennsylvania62,6851.03×
Massachusetts60,1451.69×
Virginia59,9511.36×
Georgia58,5991.05×
North Carolina46,5140.86×
Ohio43,9290.79×
Michigan40,5500.86×
Maryland36,9491.19×
Arizona35,7970.97×
Oregon30,2291.46×
Indiana27,4840.83×
Nevada26,4381.51×
Tennessee25,3500.7×
Missouri25,0300.86×
Colorado23,1470.81×
Minnesota21,3870.83×
Wisconsin21,1430.78×
Connecticut20,1041.11×
South Carolina18,0280.66×
Utah16,4901.02×
Alabama16,0030.63×
Oklahoma15,3580.77×
Kentucky15,2760.68×
Louisiana14,8130.64×
Hawaii11,9131.54×
Washington, District of Columbia11,0462.04×
Kansas10,9220.77×
Arkansas10,3130.69×
Iowa10,0410.68×
Mississippi8,1040.55×
Idaho5,8620.65×
New Mexico5,7440.63×
New Hampshire5,6410.79×
Nebraska5,4480.6×
Rhode Island5,2980.92×
West Virginia4,8540.58×
Delaware4,6560.94×
Maine4,1570.64×
Montana2,6800.54×
Alaska2,4840.64×
Vermont2,1430.68×
North Dakota2,1330.58×
South Dakota2,0840.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WeChat audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂36.54×Internet & Social Media
Jejudo81.74×Travel & Leisure
World Journal91.95×News
Nate Bargatze9.71×Music & Radio
KakaoTalk41.02×Internet & Social Media
G.E.M. 鄧紫棋22.88×Music & Radio
Kevin老師32.61×Internet & Social Media
Google Maps3.83×Internet & Social Media
Blue Bottle Coffee Company14.04×Food & Beverages
Final Destination4.2×Movies & TV
Malaysian language22.96×Politics & Society
Jennifer Love Hewitt8.66×Movies & TV
Food and drink1.7×Food & Beverages
WhatsApp4.18×Internet & Social Media
Mobile payment6.87×Business & Career
Beauty1.75×Beauty & Wellness
Monitoring (medicine)21.55×Health
African culture10.5×Politics & Society
Taiwanese drama14.51×Movies & TV
Cantonese16.43×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WeChat audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.31
Early Adopter MentalityPOWER2.69
Design AffinityPREMIUM2.09
SustainabilityBALANCE2
Luxury OrientationPREMIUM1.89
TravellingTHRILL1.83

Worldwide distribution

Worldwide audience distribution share by country for WeChat
CountryShare
China33.6%
Malaysia7.4%
United States6.3%

See WeChat audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does WeChat have in United States?

WeChat has an estimated audience of 1,804,447 people in United States, concentrated in California and New York.

What is the gender split and age of WeChat fans?

74.3% of WeChat fans are female, 25.7% are male, with an average age of 38.6 years.

Which brands do WeChat fans like most?

WeChat fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (36.54×), Jejudo (81.74×), and World Journal (91.95×) over the country average.

Where do WeChat fans live in United States?

WeChat fans in United States are most concentrated in California (reach 572,538), New York (reach 227,266), and Texas (reach 181,302). These three regions account for the largest share of the active audience.

What other brands do WeChat fans also like?

Beyond WeChat itself, the audience over-indexes on Jejudo (81.74×), World Journal (91.95×), Nate Bargatze (9.71×), and KakaoTalk (41.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WeChat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.