The New York Times Audience in United States

The New York Times logo

The New York Times has an estimated audience of 22,809,718 people in United States. 57.8% are female, 42.2% are male, average age 41.7. Top regions: New York, California, Florida. Top brand affinities: Google Drive, Animal Liberation Orchestra, Google News, LabCorp, Yahoo!奇摩名人娛樂.

The average The New York Times fan in United States is 41.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Google Drive, Animal Liberation Orchestra, Google News, with strongest over-indexing on Google Drive (2.15× the country average). Demographically, the The New York Times audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The New York Times fans

Demographic split for The New York Times audience in United States
MetricValue
Female57.8%
Male42.2%
Average age41.7
Estimated audience size22,809,718

Audience persona

The typical The New York Times fan in United States is more female, around 41.7 years old, with strong Risk Appetite tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for The New York Times in United States
RegionReachAffinity
New York3,000,6652.35×
California2,622,1801.05×
Florida1,286,4390.83×
Texas1,057,2270.54×
Massachusetts874,4481.95×
Pennsylvania845,8461.1×
New Jersey838,2601.44×
Washington727,5981.59×
Illinois653,8690.86×
Virginia597,2691.07×
North Carolina572,6510.83×
Michigan484,9680.81×
Ohio481,2580.68×
Maryland480,9011.23×
Connecticut467,5952.04×
Georgia462,8300.66×
Oregon449,7031.72×
Arizona434,8130.93×
Colorado369,9331.03×
Wisconsin351,1451.02×
Minnesota278,8280.85×
Tennessee261,6170.57×
Indiana242,8730.58×
Missouri221,6250.6×
South Carolina220,4690.64×
Washington, District of Columbia200,0162.92×
Alabama189,3500.59×
Kentucky167,3050.59×
New Mexico164,2261.44×
Utah157,6050.77×
Rhode Island156,2042.15×
Louisiana155,2400.53×
Maine140,9601.73×
New Hampshire128,3211.43×
Iowa118,7650.63×
Kansas117,5270.65×
Nevada114,6530.52×
Vermont103,7212.59×
Oklahoma87,6730.35×
Arkansas79,9620.43×
Idaho71,1420.62×
Montana65,7941.04×
Mississippi63,3840.34×
Hawaii58,4360.6×
Nebraska56,2550.49×
Alaska54,2841.11×
Delaware53,8890.86×
West Virginia53,7620.51×
South Dakota24,2790.46×
Wyoming13,4250.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The New York Times audience
BrandAffinityCategory
Google Drive2.15×Technology & Electronics
Animal Liberation Orchestra2.67×Music & Radio
Google News2.81×News
LabCorp2.67×Health
Yahoo!奇摩名人娛樂1.91×Internet & Social Media
Bank of America1.61×Business & Career
Google Docs1.64×Internet & Social Media
Earth1.51×Travel & Leisure
New-adult fiction4.04×Literature
President of the United States1.67×Politics & Society
Take-out1.65×Food & Beverages
Google Calendar2.39×Internet & Social Media
Ana de Armas2.31×Movies & TV
Savannah Guthrie1.86×Movies & TV
Manhattan1.64×Travel & Leisure
The Gilded Age1.55×Movies & TV
Parker Posey4.17×Movies & TV
Artist1.51×Music & Radio
London1.65×Travel & Leisure
Asia1.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The New York Times audience
TraitClusterScore
Risk AppetiteTHRILL2.6
Luxury OrientationPREMIUM1.74
SustainabilityBALANCE1.44
Design AffinityPREMIUM1.32
Career OrientationPOWER1.28
Early Adopter MentalityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for The New York Times
CountryShare
United States72.3%
Germany6.6%
Canada5.0%

See The New York Times audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The New York Times have in United States?

The New York Times has an estimated audience of 22,809,718 people in United States, concentrated in New York and California.

What is the gender split and age of The New York Times fans?

57.8% of The New York Times fans are female, 42.2% are male, with an average age of 41.7 years.

Which brands do The New York Times fans like most?

The New York Times fans show strongest brand affinity for Google Drive (2.15×), Animal Liberation Orchestra (2.67×), and Google News (2.81×) over the country average.

Where do The New York Times fans live in United States?

The New York Times fans in United States are most concentrated in New York (reach 3,000,665), California (reach 2,622,180), and Florida (reach 1,286,439). These three regions account for the largest share of the active audience.

What other brands do The New York Times fans also like?

Beyond The New York Times itself, the audience over-indexes on Animal Liberation Orchestra (2.67×), Google News (2.81×), LabCorp (2.67×), and Yahoo!奇摩名人娛樂 (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The New York Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.