Rascasse Audience Intelligence

The New York Times Audience in United States

A data profile of the people who buy, follow and care about The New York Times in United States — modelled from more than twelve digital signal sources. The New York Times has an estimated audience of 22,936,477 people in United States.

#3among Newspaper in United States#38among Website / Newspaper / Magazine in United States#10in News

The average The New York Times fan in United States is 41.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Nancy Mace, Lindsey Graham, Animal Liberation Orchestra, with strongest over-indexing on Nancy Mace (3.2× the country average).

Demographically, the The New York Times audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The New York Times fan in United States is more female, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Nancy Mace.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The New York Times profile in United States.

Audience size
22.9M
in United States
Gender
57.8%♀
42.2% male
Age
41.7
average years
Country rank
#1382
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The New York Times

57.8% are female, 42.2% are male, average age 41.7.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for The New York Times audience in United States
MetricValue
Female57.8%
Male42.2%
Average age41.7
Estimated audience size22,936,477
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the The New York Times audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

72.3%

of the worldwide The New York Times audience comes from United States.

Worldwide audience distribution share by country for The New York Times
CountryShare
United States72.3%
Germany6.6%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The New York Times audience in United States is strongest.

Fig. 05

Top regions by affinity

The New York Times fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K2.88×
02Vermont~100K2.62×
03New York~3M2.20×
04Rhode Island~200K2.12×
05Connecticut~400K1.95×
06Massachusetts~800K1.86×
07Maine~100K1.78×
08Oregon~400K1.66×
09Washington~700K1.49×
10New Mexico~200K1.45×
11New Hampshire~100K1.45×
12New Jersey~800K1.36×
13Maryland~500K1.20×
14Alaska~60K1.14×
15Montana~70K1.12×
16Wisconsin~400K1.09×
17Pennsylvania~800K1.05×
18Virginia~600K1.03×
19Colorado~400K1.02×
20California~2.5M0.98×
21Minnesota~300K0.91×
22Delaware~60K0.91×
23Arizona~400K0.90×
24Illinois~600K0.83×
25North Carolina~600K0.82×
26Florida~1M0.81×
27Michigan~500K0.79×
28Utah~200K0.75×
29Idaho~80K0.69×
30Ohio~500K0.68×
31Iowa~100K0.68×
32South Carolina~200K0.66×
33Kansas~100K0.66×
34Hawaii~60K0.66×
35Missouri~200K0.65×
36Georgia~400K0.63×
37West Virginia~70K0.62×
38Kentucky~200K0.61×
39Indiana~200K0.59×
40South Dakota~30K0.59×
41Alabama~200K0.58×
42Tennessee~300K0.56×
43Louisiana~200K0.55×
44Nevada~100K0.55×
45Nebraska~60K0.55×
46Texas~1M0.52×
47Arkansas~90K0.47×
48North Dakota~20K0.45×
49Oklahoma~100K0.40×
50Mississippi~70K0.39×
Fig. 06

Affinity by region

Affinity by region — The New York Times, United States
0.39×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The New York Times audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The New York Times audience
#·InterestCategoryAffinity×
01Democratic UndergroundPolitics & Society4.81×
02Matthew RhysMovies & TV4.34×
03New-adult fictionLiterature4.04×
04Hakeem JeffriesPolitics & Society3.90×
05Nancy MacePolitics & Society3.20×
06Chuck MangioneMusic & Radio2.95×
07Google NewsNews2.81×
08Animal Liberation OrchestraMusic & Radio2.67×
09LabCorpHealth2.67×
10Google CalendarInternet & Social Media2.39×
11Lindsey GrahamPolitics & Society2.24×
12Google DriveTechnology & Electronics2.15×
13Dick CheneyPolitics & Society2.12×
14Savannah GuthrieMovies & TV1.86×
15President of the United StatesPolitics & Society1.67×
16Take-outFood & Beverages1.65×
17Mitch McConnellPolitics & Society1.64×
18Google DocsInternet & Social Media1.64×
19Bank of AmericaBusiness & Career1.61×
20EarthTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The New York Times audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The New York Times audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.37×
IndulgenceJOY1.28×
Design AffinityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The New York Times audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
TraditionCONSERVATISM0.89×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The New York Times have in United States?

The New York Times has an estimated audience of 22,936,477 people in United States, concentrated in New York and California.

02

What is the gender split and age of The New York Times fans?

57.8% of The New York Times fans are female, 42.2% are male, with an average age of 41.7 years.

03

Which brands do The New York Times fans like most?

The New York Times fans show strongest brand affinity for Nancy Mace (3.2×), Lindsey Graham (2.24×), and Animal Liberation Orchestra (2.67×) over the country average.

04

Where do The New York Times fans live in United States?

The New York Times fans in United States are most concentrated in New York (reach ~3M), California (reach ~2.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do The New York Times fans also like?

Beyond The New York Times itself, the audience over-indexes on Lindsey Graham (2.24×), Animal Liberation Orchestra (2.67×), Google Drive (2.15×), and Google News (2.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See The New York Times audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The New York Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →