Rascasse Audience Intelligence

Matthew Rhys Audience in United States

A data profile of the people who buy, follow and care about Matthew Rhys in United States — modelled from more than twelve digital signal sources. Matthew Rhys has an estimated audience of 5,214,830 people in United States.

#236among Actor Actress or TV Star in United States#671among Person in United States#630in Movies & TV

The average Matthew Rhys fan in United States is 48.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Band of Brothers, Emmy Award, HBO, with strongest over-indexing on Band of Brothers (265.98× the country average).

Demographically, the Matthew Rhys audience skews more male with an average age of 48.5, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matthew Rhys fan in United States is more male, around 48.5 years old, with strong Family Orientation tendencies and a notable affinity for Band of Brothers.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matthew Rhys profile in United States.

Audience size
5.2M
in United States
Gender
34.2%♀
65.8% male
Age
48.5
average years
Country rank
#6425
Person in United States
Fig. 01

Search interest · 12-month trend

+609%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matthew Rhys fans

34.2% are female, 65.8% are male, average age 48.5.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Matthew Rhys audience in United States
MetricValue
Female34.2%
Male65.8%
Average age48.5
Estimated audience size5,214,830
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the Matthew Rhys audience in United States
Age bracketShare%
16-198%
20-299%
30-3911%
40-4926%
50+46%
Fig. 04

Worldwide distribution

54.6%

of the worldwide Matthew Rhys audience comes from United States.

Worldwide audience distribution share by country for Matthew Rhys
CountryShare
United States54.6%
United Kingdom23.0%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matthew Rhys audience in United States is strongest.

Fig. 05

Top regions by affinity

Matthew Rhys fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.62×
02New Hampshire~20K1.46×
03Connecticut~50K1.43×
04Maine~20K1.38×
05Rhode Island~20K1.34×
06Oregon~60K1.32×
07Vermont~9K1.32×
08New York~300K1.25×
09New Jersey~100K1.22×
10Pennsylvania~200K1.21×
11Washington~90K1.21×
12Minnesota~60K1.20×
13Colorado~70K1.16×
14Illinois~100K1.15×
15Washington, District of Columbia~10K1.14×
16Delaware~10K1.11×
17Wisconsin~60K1.05×
18Maryland~70K1.04×
19Missouri~60K1.02×
20California~400K1.00×
21Virginia~90K1.00×
22North Carolina~100K0.99×
23Michigan~100K0.99×
24Ohio~100K0.97×
25Kansas~30K0.97×
26Montana~10K0.97×
27Arizona~70K0.96×
28South Carolina~50K0.95×
29Idaho~20K0.94×
30Tennessee~70K0.93×
31Indiana~60K0.92×
32Florida~200K0.90×
33Kentucky~40K0.90×
34Iowa~30K0.90×
35Nebraska~20K0.90×
36Utah~30K0.89×
37West Virginia~10K0.84×
38Georgia~100K0.83×
39Oklahoma~30K0.82×
40Alaska~7K0.81×
41Arkansas~20K0.79×
42New Mexico~20K0.79×
43Texas~300K0.78×
44Alabama~40K0.78×
45Louisiana~40K0.75×
46Nevada~30K0.75×
47North Dakota~6K0.75×
48South Dakota~6K0.72×
49Hawaii~10K0.71×
50Mississippi~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Matthew Rhys, United States
0.67×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matthew Rhys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matthew Rhys audience
#·InterestCategoryAffinity×
01Band of BrothersMovies & TV265.98×
02IPANEMATravel & Leisure122.37×
03Emmy AwardMovies & TV17.70×
04Kate WinsletMovies & TV10.36×
05Rotten TomatoesMovies & TV7.93×
06HBOMovies & TV5.07×
07RedditInternet & Social Media4.36×
08TV game showsMovies & TV4.12×
09FedExBusiness & Career4.04×
10PinterestInternet & Social Media3.52×
11CNNMovies & TV3.18×
12Documentary moviesMovies & TV2.84×
13Planet FitnessSports2.78×
14WineFood & Beverages2.70×
15Donald TrumpPolitics & Society2.62×
16Alcoholic beveragesFood & Beverages2.47×
17RecipesFood & Beverages2.44×
18XInternet & Social Media2.35×
19CookingFood & Beverages2.34×
20Home improvementHome & Garden2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matthew Rhys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matthew Rhys audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.48×
Need for SecurityCONSERVATISM2.13×
Social Media UsageJOY1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matthew Rhys audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.44×
Luxury OrientationPREMIUM0.50×
Risk AppetiteTHRILL0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matthew Rhys have in United States?

Matthew Rhys has an estimated audience of 5,214,830 people in United States, concentrated in California and New York.

02

What is the gender split and age of Matthew Rhys fans?

34.2% of Matthew Rhys fans are female, 65.8% are male, with an average age of 48.5 years.

03

Which brands do Matthew Rhys fans like most?

Matthew Rhys fans show strongest brand affinity for Band of Brothers (265.98×), Emmy Award (17.7×), and HBO (5.07×) over the country average.

04

Where do Matthew Rhys fans live in United States?

Matthew Rhys fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Matthew Rhys fans also like?

Beyond Matthew Rhys itself, the audience over-indexes on Emmy Award (17.7×), HBO (5.07×), Reddit (4.36×), and Pinterest (3.52×) compared to the United States average.

Appendix

Explore more audiences

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See Matthew Rhys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matthew Rhys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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