Matthew Rhys Audience in United States

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Matthew Rhys has an estimated audience of 3,773,694 people in United States. 34.2% are female, 65.8% are male, average age 48.5. Top regions: California, New York, Texas. Top brand affinities: Glossier, Whataburger, The Rain, Pyrite, Arutz Sheva.

The average Matthew Rhys fan in United States is 48.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Glossier, Whataburger, The Rain, with strongest over-indexing on Glossier (298.04× the country average). Demographically, the Matthew Rhys audience skews more male with an average age of 48.5, and over-indexes on personality traits such as Social Media Usage, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Matthew Rhys fans

Demographic split for Matthew Rhys audience in United States
MetricValue
Female34.2%
Male65.8%
Average age48.5
Estimated audience size3,773,694

Audience persona

The typical Matthew Rhys fan in United States is more male, around 48.5 years old, with strong Social Media Usage tendencies and a notable affinity for Glossier.

Top regions in United States

Top regions ranked by reach for Matthew Rhys in United States
RegionReachAffinity
California470,2691.13×
New York288,8901.37×
Texas261,8290.81×
Florida215,1160.84×
Illinois146,9261.17×
Pennsylvania140,2891.1×
North Carolina113,2431×
Massachusetts112,4711.51×
Ohio110,6950.95×
New Jersey110,0881.15×
Virginia102,8201.12×
Georgia98,2840.85×
Washington95,0631.26×
Michigan87,7410.89×
Colorado76,0161.28×
Arizona73,0930.95×
Tennessee69,2430.91×
Maryland68,2971.05×
Indiana65,3470.95×
Minnesota63,0081.17×
Missouri62,6321.03×
Wisconsin59,9751.06×
Oregon59,3821.37×
South Carolina49,5350.87×
Connecticut48,0331.27×
Kentucky40,6410.86×
Alabama38,2380.73×
Louisiana36,4120.75×
Oklahoma36,2860.87×
Utah33,5380.99×
Kansas28,2960.95×
Nevada28,1220.77×
Iowa27,7730.89×
Arkansas22,8540.74×
New Hampshire20,1131.35×
Idaho18,9351×
Maine18,8761.4×
Mississippi17,9630.58×
Washington, District of Columbia17,6761.56×
Nebraska16,7410.88×
New Mexico16,3600.86×
Rhode Island13,8381.15×
West Virginia12,4490.71×
Hawaii12,3820.76×
Montana9,9810.95×
Vermont9,5031.43×
Delaware9,3490.9×
Alaska6,5770.81×
South Dakota6,3400.73×
North Dakota5,0510.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matthew Rhys audience
BrandAffinityCategory
Glossier298.04×Beauty & Wellness
Whataburger1.7×Food & Beverages
The Rain5.45×Movies & TV
Pyrite7.64×Business & Career
Arutz Sheva1.97×News
Ironmongery2.95×Home & Garden
Roth IRA2.14×Business & Career
REO Speedwagon1.87×Music & Radio
Hologic5.86×Health
Charlamagne Tha God2.27×Movies & TV
Mariel Hemingway2.01×Fashion & Accessoires
Jeju Province3.67×Travel & Leisure
Moe Howard1.6×Movies & TV
Celtic punk1.73×Music & Radio
Hooey2.51×Fashion & Accessoires
Vicky Kaushal2.15×Movies & TV
Humboldt State University4.45×Business & Career
Jesús Molina5.84×Music & Radio
Nielsen Corporation2.51×Business & Career
Informatica2.57×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matthew Rhys audience
TraitClusterScore
Social Media UsageJOY1.2
LGBTQ+ IdentityOPEN1.16
Pet OwnershipJOY0.96
TraditionCONSERVATISM0.96
IndividualismJOY0.95
CreativityOPEN0.94

Worldwide distribution

Worldwide audience distribution share by country for Matthew Rhys
CountryShare
United States49.9%
United Kingdom23.1%
Germany6.7%

See Matthew Rhys audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Matthew Rhys have in United States?

Matthew Rhys has an estimated audience of 3,773,694 people in United States, concentrated in California and New York.

What is the gender split and age of Matthew Rhys fans?

34.2% of Matthew Rhys fans are female, 65.8% are male, with an average age of 48.5 years.

Which brands do Matthew Rhys fans like most?

Matthew Rhys fans show strongest brand affinity for Glossier (298.04×), Whataburger (1.7×), and The Rain (5.45×) over the country average.

Where do Matthew Rhys fans live in United States?

Matthew Rhys fans in United States are most concentrated in California (reach 470,269), New York (reach 288,890), and Texas (reach 261,829). These three regions account for the largest share of the active audience.

What other brands do Matthew Rhys fans also like?

Beyond Matthew Rhys itself, the audience over-indexes on Whataburger (1.7×), The Rain (5.45×), Pyrite (7.64×), and Arutz Sheva (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matthew Rhys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.