Donald Trump Audience in United States
Donald Trump has an estimated audience of 40,188 people in United States. 45.6% are female, 54.4% are male, average age 41.4. Top brand affinities: Fox News Channel, Google News, LabCorp, Conservatism in the United States, Homo sapiens.
Top brand affinities include Fox News Channel, Google News, LabCorp, with strongest over-indexing on Fox News Channel (1.53× the country average). Demographically, the Donald Trump audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Donald Trump fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 41.4 |
| Estimated audience size | 40,188 |
Audience persona
The typical Donald Trump fan in United States is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Fox News Channel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fox News Channel | 1.53× | Movies & TV |
| Google News | 2.61× | News |
| LabCorp | 2× | Health |
| Conservatism in the United States | 2.28× | Politics & Society |
| Homo sapiens | 1.87× | Kids & Family |
| Old age | 1.85× | Politics & Society |
| Gateway Pundit | 2.53× | News |
| Savannah Guthrie | 1.8× | Movies & TV |
| Medicare (United States) | 2.07× | Health |
| Retirement | 1.84× | Business & Career |
| Candace Owens | 2.19× | Literature |
| Election | 1.5× | Politics & Society |
| Western music (North America) | 2.41× | Music & Radio |
| JellyRoll | 2.44× | Music & Radio |
| United States Senate | 1.61× | Politics & Society |
| Beyin | 1.88× | Health |
| Jingoism | 2.03× | Politics & Society |
| Trophy hunting | 1.59× | Sports |
| Turkey hunting | 1.61× | Sports |
| Libertarianism | 1.71× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| Risk Appetite | THRILL | 1.3 |
| Extroversion | THRILL | 1.09 |
| Tradition | CONSERVATISM | 1.07 |
| Need for Security | CONSERVATISM | 0.99 |
| Early Adopter Mentality | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.5% |
| China | 4.4% |
| Italy | 2.5% |
See Donald Trump audiences in other countries
More Politician audiences in United States
- Joe Biden (33,441,233)
- Barack Obama (30,637,976)
- Kristi Noem (25,444,402)
- Ivanka Trump (18,350,439)
- Michelle Obama (15,289,436)
How to read this data
Audience size is the estimated number of people in United States who actively search for Donald Trump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.