A data profile of the people who buy, follow and care about Donald Trump in United States — modelled from more than twelve digital signal sources. Donald Trump has an estimated audience of 124,325,509 people in United States.
Donald Trump has an estimated audience of 124,325,509 people in United States. 45.6% are female, 54.4% are male, average age 41.4. Top brand affinities: Nancy Mace, Lindsey Graham, Melania Trump, Mitch McConnell, Google News.
Top brand affinities include Nancy Mace, Lindsey Graham, Melania Trump, with strongest over-indexing on Nancy Mace (4.38× the country average).
Demographically, the Donald Trump audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Donald Trump fan in United States is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Nancy Mace.
The key figures that characterise the Donald Trump profile in United States.
45.6% are female, 54.4% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 41.4 |
| Estimated audience size | 124,325,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Donald Trump audience comes from United States.
| Country | Share |
|---|---|
| United States | 80.0% |
| United Kingdom | 9.1% |
| Australia | 5.0% |
The strongest cross-interests of the Donald Trump audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rudy Giuliani | Politics & Society | 5.09× | ||
| 02 | Nancy Mace | Politics & Society | 4.38× | ||
| 03 | Adam Schiff | Politics & Society | 2.87× | ||
| 04 | Democratic Underground | Politics & Society | 2.84× | ||
| 05 | Melania Trump | Politics & Society | 2.62× | ||
| 06 | Google News | News | 2.61× | ||
| 07 | Gateway Pundit | News | 2.53× | ||
| 08 | Lindsey Graham | Politics & Society | 2.29× | ||
| 09 | Conservatism in the United States | Politics & Society | 2.28× | ||
| 10 | Dick Cheney | Politics & Society | 2.25× | ||
| 11 | Candace Owens | Literature | 2.19× | ||
| 12 | Medicare (United States) | Health | 2.07× | ||
| 13 | LabCorp | Health | 2.00× | ||
| 14 | Thomas Massie | Politics & Society | 1.99× | ||
| 15 | Joe Biden | Politics & Society | 1.88× | ||
| 16 | Homo sapiens | Kids & Family | 1.87× | ||
| 17 | Old age | Politics & Society | 1.85× | ||
| 18 | Mitch McConnell | Politics & Society | 1.84× | ||
| 19 | Savannah Guthrie | Movies & TV | 1.80× | ||
| 20 | Fox News Channel | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.61× | |
| Need for Security | CONSERVATISM | 1.15× | |
| Community Orientation | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.75× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Quality Awareness | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Donald Trump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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