Rascasse Audience Intelligence

Conservatism in the United States Audience in United States

A data profile of the people who buy, follow and care about Conservatism in the United States in United States — modelled from more than twelve digital signal sources. Conservatism in the United States has an estimated audience of 19,135,250 people in United States.

#1188among Topic in United States#97in Politics & Society

The average Conservatism in the United States fan in United States is 44.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drudge Report, Donald Trump, New York Post, with strongest over-indexing on Drudge Report (11.13× the country average).

Demographically, the Conservatism in the United States audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Conservatism in the United States fan in United States is more male, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Conservatism in the United States profile in United States.

Audience size
19.1M
in United States
Gender
43.1%♀
56.9% male
Age
44.6
average years
Country rank
#1732
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Conservatism in the United States fans

43.1% are female, 56.9% are male, average age 44.6.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Conservatism in the United States audience in United States
MetricValue
Female43.1%
Male56.9%
Average age44.6
Estimated audience size19,135,250
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Conservatism in the United States audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3916%
40-4924%
50+35%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Conservatism in the United States audience comes from United States.

Worldwide audience distribution share by country for Conservatism in the United States
CountryShare
United States87.8%
Canada2.9%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Conservatism in the United States audience in United States is strongest.

Fig. 05

Top regions by affinity

Conservatism in the United States fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~50K1.41×
02Alaska~50K1.34×
03North Dakota~50K1.30×
04Montana~70K1.23×
05South Dakota~50K1.22×
06Rhode Island~70K1.19×
07Maine~80K1.14×
08West Virginia~100K1.12×
09Delaware~60K1.12×
10Hawaii~90K1.10×
11New Hampshire~80K1.09×
12Washington, District of Columbia~60K1.08×
13Idaho~100K1.05×
14New Mexico~100K1.05×
15Nebraska~100K1.03×
16Mississippi~200K1.01×
17Arkansas~200K0.98×
18Kansas~100K0.98×
19Iowa~200K0.96×
20Virginia~400K0.94×
21Oklahoma~200K0.94×
22Utah~200K0.94×
23Louisiana~200K0.93×
24Kentucky~200K0.93×
25Connecticut~200K0.93×
26Nevada~200K0.92×
27Alabama~200K0.91×
28Oregon~200K0.91×
29South Carolina~300K0.90×
30Massachusetts~300K0.89×
31Missouri~300K0.89×
32Wisconsin~300K0.89×
33Tennessee~300K0.88×
34Indiana~300K0.88×
35Minnesota~200K0.88×
36Maryland~300K0.87×
37Colorado~300K0.87×
38Arizona~300K0.85×
39Washington~300K0.85×
40North Carolina~500K0.83×
41Michigan~400K0.83×
42New Jersey~400K0.83×
43Georgia~500K0.82×
44Ohio~500K0.81×
45Pennsylvania~500K0.79×
46Illinois~500K0.78×
47New York~800K0.74×
48Florida~900K0.70×
49California~1.5M0.69×
50Texas~1M0.66×
Fig. 06

Affinity by region

Affinity by region — Conservatism in the United States, United States
0.66×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Conservatism in the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Conservatism in the United States audience
#·InterestCategoryAffinity×
01Drudge ReportSports11.13×
02Society6Shopping11.13×
03Erin AndrewsSports11.13×
04A Beautiful Mind (film)Movies & TV10.15×
05American Gods (TV series)Movies & TV9.99×
06Dennis QuaidMovies & TV9.01×
07New York PostNews4.55×
08The Daily CallerInternet & Social Media4.31×
09PoliticoPolitics & Society4.16×
10Sam ElliottMovies & TV4.09×
11Fox News ChannelMovies & TV2.71×
12Made in USABusiness & Career2.58×
13TraditionPolitics & Society2.54×
14Renewable energyBusiness & Career2.50×
15Real propertyHome & Garden2.46×
16Online newspaperNews2.33×
17Nonprofit organizationPolitics & Society2.31×
18Donald TrumpPolitics & Society2.28×
19American AirlinesTravel & Leisure2.08×
20CNNMovies & TV1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Conservatism in the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Conservatism in the United States audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.02×
IndividualismJOY2.08×
TraditionCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Conservatism in the United States audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Luxury OrientationPREMIUM0.81×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Conservatism in the United States have in United States?

Conservatism in the United States has an estimated audience of 19,135,250 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Conservatism in the United States fans?

43.1% of Conservatism in the United States fans are female, 56.9% are male, with an average age of 44.6 years.

03

Which brands do Conservatism in the United States fans like most?

Conservatism in the United States fans show strongest brand affinity for Drudge Report (11.13×), Donald Trump (2.28×), and New York Post (4.55×) over the country average.

04

Where do Conservatism in the United States fans live in United States?

Conservatism in the United States fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Conservatism in the United States fans also like?

Beyond Conservatism in the United States itself, the audience over-indexes on Donald Trump (2.28×), New York Post (4.55×), Dennis Quaid (9.01×), and Fox News Channel (2.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Conservatism in the United States audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Conservatism in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →