Conservatism in the United States Audience in United States

Conservatism in the United States logo

Conservatism in the United States has an estimated audience of 19,135,250 people in United States. 43.1% are female, 56.9% are male, average age 44.6. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Product design, Wok, Goop.

The average Conservatism in the United States fan in United States is 44.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Urban Outfitters, Product design, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Conservatism in the United States audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Conservatism in the United States fans

Demographic split for Conservatism in the United States audience in United States
MetricValue
Female43.1%
Male56.9%
Average age44.6
Estimated audience size19,135,250

Audience persona

The typical Conservatism in the United States fan in United States is more male, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Conservatism in the United States in United States
RegionReachAffinity
California1,180,9710.56×
New York602,9840.56×
Texas568,7380.35×
Florida551,9490.43×
Pennsylvania312,1560.48×
Virginia299,7490.64×
New Jersey288,7720.59×
Illinois258,3390.41×
North Carolina242,7460.42×
Massachusetts228,6250.61×
Michigan211,7900.42×
Ohio183,7380.31×
Georgia173,3600.29×
Mississippi164,2891.04×
Louisiana158,2460.64×
Tennessee151,1270.39×
Arizona147,5450.38×
Arkansas145,9520.93×
Oklahoma142,7350.67×
Kentucky140,4730.59×
Maryland140,3500.43×
Alabama135,9720.51×
Indiana135,7510.39×
West Virginia135,6281.52×
Alaska135,3473.31×
Wisconsin134,0580.47×
Washington132,2530.34×
Missouri131,4700.43×
South Carolina128,6100.45×
Kansas125,2750.83×
Idaho125,2461.31×
Hawaii119,6441.45×
Iowa118,9290.75×
Montana117,9872.22×
South Dakota116,4582.63×
Oregon116,0480.53×
Utah115,3550.67×
North Dakota113,3912.88×
New Hampshire111,7531.48×
Wyoming109,7153.87×
Nebraska109,4301.14×
Connecticut109,2640.57×
New Mexico108,8591.13×
Nevada108,5070.59×
Rhode Island107,9101.77×
Maine107,8451.57×
Colorado107,1560.36×
Vermont106,1363.16×
Minnesota102,6640.37×
Delaware96,6371.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Conservatism in the United States audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Urban Outfitters2.38×Shopping
Product design2.43×Business & Career
Wok8.07×Food & Beverages
Goop5.12×Internet & Social Media
headspace8.3×Health
Alaska1.51×Travel & Leisure
Governor of Michigan6.44×Politics & Society
Vocal harmony3.93×Music & Radio
Google Home5.34×Technology & Electronics
UK garage4.5×Music & Radio
Grace Slick6.96×Music & Radio
Cherish (group)8.04×Music & Radio
Hibachi5.77×Food & Beverages
Grammarly3.38×Business & Career
Goma11.98×Travel & Leisure
Isometric exercise5.71×Sports
Grinch2.53×Movies & TV
Pro-Ject2.52×Music & Radio
Stamp collecting2.86×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Conservatism in the United States audience
TraitClusterScore
PatriotismCONSERVATISM1.77
IndividualismJOY1.43
TraditionCONSERVATISM1.3
Need for SecurityCONSERVATISM1.06
SpiritualityBALANCE1.05
Risk AppetiteTHRILL0.99

Worldwide distribution

Worldwide audience distribution share by country for Conservatism in the United States
CountryShare
United States87.8%
Canada2.9%
United Kingdom2.2%

See Conservatism in the United States audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Conservatism in the United States have in United States?

Conservatism in the United States has an estimated audience of 19,135,250 people in United States, concentrated in California and New York.

What is the gender split and age of Conservatism in the United States fans?

43.1% of Conservatism in the United States fans are female, 56.9% are male, with an average age of 44.6 years.

Which brands do Conservatism in the United States fans like most?

Conservatism in the United States fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (2.38×), and Product design (2.43×) over the country average.

Where do Conservatism in the United States fans live in United States?

Conservatism in the United States fans in United States are most concentrated in California (reach 1,180,971), New York (reach 602,984), and Texas (reach 568,738). These three regions account for the largest share of the active audience.

What other brands do Conservatism in the United States fans also like?

Beyond Conservatism in the United States itself, the audience over-indexes on Urban Outfitters (2.38×), Product design (2.43×), Wok (8.07×), and Goop (5.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Conservatism in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.