Rascasse Audience Intelligence

American Gods (TV series) Audience in United States

A data profile of the people who buy, follow and care about American Gods (TV series) in United States — modelled from more than twelve digital signal sources. American Gods (TV series) has an estimated audience of 1,922,978 people in United States.

#905among Movie / TV Show / Series in United States#2309in Movies & TV

The average American Gods (TV series) fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michael Rapaport, Regina Hall, Boots Riley, with strongest over-indexing on Michael Rapaport (148.42× the country average).

Demographically, the American Gods (TV series) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Gods (TV series) fan in United States is more female, around 41.1 years old, with strong Mindfulness tendencies and a notable affinity for Michael Rapaport.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Gods (TV series) profile in United States.

Audience size
1.9M
in United States
Gender
55.2%♀
44.8% male
Age
41.1
average years
Country rank
#14671
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Gods (TV series) viewers

55.2% are female, 44.8% are male, average age 41.1.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for American Gods (TV series) audience in United States
MetricValue
Female55.2%
Male44.8%
Average age41.1
Estimated audience size1,922,978
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the American Gods (TV series) audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3923%
40-4925%
50+20%
Fig. 04

Worldwide distribution

54.7%

of the worldwide American Gods (TV series) audience comes from United States.

Worldwide audience distribution share by country for American Gods (TV series)
CountryShare
United States54.7%
United Kingdom4.8%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Gods (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

American Gods (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~6K1.41×
02Oklahoma~30K1.24×
03Arkansas~20K1.20×
04Louisiana~30K1.17×
05Oregon~30K1.17×
06Alabama~30K1.14×
07Mississippi~20K1.14×
08Washington~40K1.13×
09Missouri~40K1.11×
10New Mexico~10K1.10×
11Montana~6K1.10×
12Georgia~70K1.09×
13Kentucky~30K1.08×
14Kansas~20K1.07×
15West Virginia~10K1.07×
16Tennessee~40K1.06×
17Idaho~10K1.04×
18Texas~200K1.03×
19Indiana~40K1.02×
20North Dakota~4K1.01×
21Maryland~30K1.00×
22Michigan~50K0.99×
23Arizona~40K0.99×
24Iowa~20K0.99×
25Ohio~60K0.98×
26North Carolina~60K0.98×
27Colorado~30K0.98×
28Virginia~50K0.97×
29Wisconsin~30K0.97×
30South Carolina~30K0.97×
31Nevada~20K0.97×
32Maine~7K0.97×
33Illinois~60K0.95×
34Nebraska~9K0.95×
35South Dakota~4K0.94×
36Pennsylvania~60K0.93×
37Utah~20K0.93×
38Delaware~5K0.93×
39Minnesota~30K0.92×
40Vermont~3K0.92×
41Washington, District of Columbia~5K0.91×
42New Hampshire~7K0.90×
43Florida~100K0.88×
44Connecticut~20K0.86×
45California~200K0.85×
46New York~90K0.85×
47Massachusetts~30K0.84×
48Rhode Island~5K0.84×
49Hawaii~6K0.77×
50New Jersey~40K0.76×
Fig. 06

Affinity by region

Affinity by region — American Gods (TV series), United States
0.76×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Gods (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Gods (TV series) audience
#·InterestCategoryAffinity×
01Valhalla Rising (film)Movies & TV292.24×
02Boots RileyMovies & TV205.65×
03Michael RapaportMovies & TV148.42×
04TaboolaInternet & Social Media133.64×
05Regina HallMovies & TV82.65×
06Warm Bodies (film)Movies & TV78.89×
07Emperor (band)Music & Radio76.51×
08Taye DiggsMovies & TV75.01×
09Rosario DawsonMovies & TV52.82×
10Colin KaepernickSports45.91×
11Octavia SpencerMovies & TV43.23×
12Simone BilesSports40.16×
13Tessa ThompsonMovies & TV36.69×
14Revolt (TV network)Movies & TV34.20×
15Jackie RobinsonSports31.56×
16Jensen AcklesMovies & TV26.32×
17Michael B. JordanMovies & TV24.11×
18Sean CombsMusic & Radio21.62×
19Zoe SaldanaMovies & TV20.92×
20SupermanMovies & TV6.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Gods (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Gods (TV series) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.89×
SpiritualityBALANCE1.84×
PatriotismCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Gods (TV series) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.93×
Pet OwnershipJOY0.95×
TravellingTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Gods (TV series) have in United States?

American Gods (TV series) has an estimated audience of 1,922,978 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Gods (TV series) viewers?

55.2% of American Gods (TV series) fans are female, 44.8% are male, with an average age of 41.1 years.

03

Which brands do American Gods (TV series) fans like most?

American Gods (TV series) fans show strongest brand affinity for Michael Rapaport (148.42×), Regina Hall (82.65×), and Boots Riley (205.65×) over the country average.

04

Where do American Gods (TV series) fans live in United States?

American Gods (TV series) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do American Gods (TV series) fans also like?

Beyond American Gods (TV series) itself, the audience over-indexes on Regina Hall (82.65×), Boots Riley (205.65×), Taye Diggs (75.01×), and Valhalla Rising (film) (292.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Gods (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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