American Gods (TV series) Audience in United States

American Gods (TV series) logo

American Gods (TV series) has an estimated audience of 1,948,435 people in United States. 55.2% are female, 44.8% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Michael Rapaport, Regina Hall, Taye Diggs, Michael B. Jordan, Simone Biles.

The average American Gods (TV series) fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Michael Rapaport, Regina Hall, Taye Diggs, with strongest over-indexing on Michael Rapaport (148.42× the country average). Demographically, the American Gods (TV series) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of American Gods (TV series) fans

Demographic split for American Gods (TV series) audience in United States
MetricValue
Female55.2%
Male44.8%
Average age41.1
Estimated audience size1,948,435

Audience persona

The typical American Gods (TV series) fan in United States is more female, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Michael Rapaport.

Top regions in United States

Top regions ranked by reach for American Gods (TV series) in United States
RegionReachAffinity
California193,3040.9×
Texas186,9311.12×
Florida118,6830.9×
New York98,8150.91×
Georgia68,1081.13×
Pennsylvania64,4140.98×
Illinois64,4040.99×
Ohio61,1311.02×
North Carolina60,7761.04×
Michigan51,3721.01×
Virginia48,0861.01×
Washington45,3271.16×
Tennessee42,1871.08×
New Jersey40,2300.81×
Arizona39,9141×
Indiana37,5291.05×
Missouri35,6571.14×
Maryland34,7111.04×
Massachusetts33,2850.87×
Alabama30,9421.14×
Colorado30,6701×
Louisiana29,2231.16×
Wisconsin28,6790.98×
South Carolina28,6060.98×
Oklahoma26,6421.23×
Kentucky26,3491.08×
Minnesota25,8600.93×
Oregon25,6901.15×
Arkansas18,8111.17×
Nevada18,6040.99×
Mississippi17,0351.06×
Connecticut16,8910.86×
Kansas16,7041.09×
Utah16,4610.94×
Iowa15,7490.98×
New Mexico10,3981.06×
Idaho10,0551.03×
Nebraska9,1950.94×
West Virginia8,8730.98×
New Hampshire6,6640.87×
Hawaii6,6040.79×
Maine6,3660.91×
Montana5,7841.07×
Alaska5,5551.33×
Washington, District of Columbia5,3540.91×
Rhode Island5,0120.81×
Delaware4,6520.87×
South Dakota3,8530.86×
North Dakota3,7860.95×
Vermont2,8820.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Gods (TV series) audience
BrandAffinityCategory
Michael Rapaport148.42×Movies & TV
Regina Hall82.65×Movies & TV
Taye Diggs75.01×Movies & TV
Michael B. Jordan24.11×Movies & TV
Simone Biles40.16×Sports
Boots Riley205.65×Movies & TV
Valhalla Rising (film)292.24×Movies & TV
Rosario Dawson52.82×Movies & TV
Superman6.51×Movies & TV
Tessa Thompson36.69×Movies & TV
Emperor (band)76.51×Music & Radio
Revolt (TV network)34.2×Movies & TV
Colin Kaepernick45.91×Sports
Warm Bodies (film)78.89×Movies & TV
Taboola133.64×Internet & Social Media
Jensen Ackles26.32×Movies & TV
Anthony Mackie38.52×Movies & TV
Octavia Spencer43.23×Movies & TV
Jackie Robinson31.56×Sports
Ethan Hawke20.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Gods (TV series) audience
TraitClusterScore
Early Adopter MentalityPOWER1.24
ExtroversionTHRILL1.21
LGBTQ+ IdentityOPEN1.14
Urban LifestyleOPEN1.14
Healthy LifestyleBALANCE0.97
Social Media UsageJOY0.97

Worldwide distribution

Worldwide audience distribution share by country for American Gods (TV series)
CountryShare
United States54.7%
United Kingdom5.1%
India4.4%

See American Gods (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does American Gods (TV series) have in United States?

American Gods (TV series) has an estimated audience of 1,948,435 people in United States, concentrated in California and Texas.

What is the gender split and age of American Gods (TV series) fans?

55.2% of American Gods (TV series) fans are female, 44.8% are male, with an average age of 41.1 years.

Which brands do American Gods (TV series) fans like most?

American Gods (TV series) fans show strongest brand affinity for Michael Rapaport (148.42×), Regina Hall (82.65×), and Taye Diggs (75.01×) over the country average.

Where do American Gods (TV series) fans live in United States?

American Gods (TV series) fans in United States are most concentrated in California (reach 193,304), Texas (reach 186,931), and Florida (reach 118,683). These three regions account for the largest share of the active audience.

What other brands do American Gods (TV series) fans also like?

Beyond American Gods (TV series) itself, the audience over-indexes on Regina Hall (82.65×), Taye Diggs (75.01×), Michael B. Jordan (24.11×), and Simone Biles (40.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Gods (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.