A data profile of the people who buy, follow and care about Peacemaker in United States — modelled from more than twelve digital signal sources. Peacemaker has an estimated audience of 67,966,946 people in United States.
The average Peacemaker fan in United States is 41.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include George Clooney, The Cleveland Show, Nicholas Hoult, with strongest over-indexing on George Clooney (32.04× the country average).
Demographically, the Peacemaker audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Peacemaker fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for George Clooney.
The key figures that characterise the Peacemaker profile in United States.
25.9% are female, 74.1% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 41.4 |
| Estimated audience size | 67,966,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 21% |
of the worldwide Peacemaker audience comes from United States.
| Country | Share |
|---|---|
| United States | 56.5% |
| India | 11.0% |
| United Kingdom | 6.2% |
Where the Peacemaker audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Missouri | ~1.5M | 1.36× | |
| 02 | Oregon | ~1M | 1.17× | |
| 03 | Washington | ~1.5M | 1.15× | |
| 04 | Oklahoma | ~900K | 1.15× | |
| 05 | Alaska | ~200K | 1.12× | |
| 06 | California | ~8.5M | 1.11× | |
| 07 | Arizona | ~1.5M | 1.10× | |
| 08 | Kentucky | ~1M | 1.09× | |
| 09 | Kansas | ~600K | 1.09× | |
| 10 | New Mexico | ~400K | 1.07× | |
| 11 | Texas | ~6.5M | 1.06× | |
| 12 | Ohio | ~2.5M | 1.06× | |
| 13 | Michigan | ~2M | 1.06× | |
| 14 | Nebraska | ~400K | 1.05× | |
| 15 | Illinois | ~2.5M | 1.04× | |
| 16 | Indiana | ~1.5M | 1.04× | |
| 17 | Arkansas | ~600K | 1.04× | |
| 18 | Pennsylvania | ~2.5M | 1.02× | |
| 19 | Massachusetts | ~1.5M | 1.02× | |
| 20 | New York | ~4M | 1.01× | |
| 21 | Nevada | ~700K | 1.01× | |
| 22 | Iowa | ~600K | 1.01× | |
| 23 | Rhode Island | ~200K | 1.01× | |
| 24 | Virginia | ~1.5M | 1.00× | |
| 25 | West Virginia | ~300K | 1.00× | |
| 26 | Utah | ~600K | 0.99× | |
| 27 | Idaho | ~400K | 0.99× | |
| 28 | North Dakota | ~100K | 0.99× | |
| 29 | North Carolina | ~2M | 0.98× | |
| 30 | Wisconsin | ~1M | 0.98× | |
| 31 | Connecticut | ~700K | 0.98× | |
| 32 | Colorado | ~1M | 0.97× | |
| 33 | New Hampshire | ~300K | 0.97× | |
| 34 | Maine | ~200K | 0.97× | |
| 35 | Georgia | ~2M | 0.96× | |
| 36 | New Jersey | ~1.5M | 0.96× | |
| 37 | Maryland | ~1M | 0.96× | |
| 38 | Tennessee | ~1.5M | 0.94× | |
| 39 | Montana | ~200K | 0.94× | |
| 40 | Minnesota | ~900K | 0.93× | |
| 41 | Florida | ~4.5M | 0.91× | |
| 42 | Delaware | ~200K | 0.91× | |
| 43 | Vermont | ~100K | 0.91× | |
| 44 | South Carolina | ~900K | 0.88× | |
| 45 | South Dakota | ~100K | 0.88× | |
| 46 | Louisiana | ~800K | 0.87× | |
| 47 | Alabama | ~900K | 0.86× | |
| 48 | Mississippi | ~500K | 0.86× | |
| 49 | Washington, District of Columbia | ~200K | 0.82× | |
| 50 | Hawaii | ~200K | 0.81× |
The strongest cross-interests of the Peacemaker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Cleveland Show | Movies & TV | 50.55× | ||
| 02 | Lost in Space | Movies & TV | 35.61× | ||
| 03 | George Clooney | Movies & TV | 32.04× | ||
| 04 | Agents of S.H.I.E.L.D. | Movies & TV | 26.97× | ||
| 05 | 24 (TV series) | Movies & TV | 22.09× | ||
| 06 | Doctor Stranger | Movies & TV | 21.10× | ||
| 07 | Jumanji | Movies & TV | 20.35× | ||
| 08 | Nicholas Hoult | Movies & TV | 20.06× | ||
| 09 | Yvonne Strahovski | Movies & TV | 19.96× | ||
| 10 | Blade Runner | Movies & TV | 16.84× | ||
| 11 | Michelle Monaghan | Movies & TV | 16.50× | ||
| 12 | The 100 (TV series) | Movies & TV | 15.29× | ||
| 13 | Black Panther (film) | Movies & TV | 12.19× | ||
| 14 | Jake Gyllenhaal | Movies & TV | 11.04× | ||
| 15 | Graphic novel | Literature | 10.77× | ||
| 16 | Superhero fiction | Literature | 10.62× | ||
| 17 | My Hero Academia | Literature | 9.03× | ||
| 18 | Arrow | Movies & TV | 8.89× | ||
| 19 | Dylan O'Brien | Movies & TV | 8.04× | ||
| 20 | Superman | Movies & TV | 2.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.60× | |
| Risk Appetite | THRILL | 1.45× | |
| Tradition | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.73× |
Peacemaker has an estimated audience of 67,966,946 people in United States, concentrated in California and Texas.
25.9% of Peacemaker fans are female, 74.1% are male, with an average age of 41.4 years.
Peacemaker fans show strongest brand affinity for George Clooney (32.04×), The Cleveland Show (50.55×), and Nicholas Hoult (20.06×) over the country average.
Peacemaker fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~6.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.
Beyond Peacemaker itself, the audience over-indexes on The Cleveland Show (50.55×), Nicholas Hoult (20.06×), 24 (TV series) (22.09×), and Lost in Space (35.61×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Peacemaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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