A data profile of the people who buy, follow and care about Peacemaker in United Kingdom — modelled from more than twelve digital signal sources. Peacemaker has an estimated audience of 7,420,467 people in United Kingdom.
Peacemaker has an estimated audience of 7,420,467 people in United Kingdom. 39.6% are female, 60.4% are male, average age 40.0. Top brand affinities: What We Do in the Shadows, Superman, Joe Sugg, George Takei, Nicholas Hoult.
Top brand affinities include What We Do in the Shadows, Superman, Joe Sugg, with strongest over-indexing on What We Do in the Shadows (53.28× the country average).
Demographically, the Peacemaker audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Peacemaker fan in United Kingdom is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for What We Do in the Shadows.
The key figures that characterise the Peacemaker profile in United Kingdom.
39.6% are female, 60.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 40.0 |
| Estimated audience size | 7,420,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 26% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Peacemaker audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 56.5% |
| India | 11.0% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Peacemaker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | What We Do in the Shadows | Movies & TV | 53.28× | ||
| 02 | George Takei | Movies & TV | 33.40× | ||
| 03 | Joe Sugg | Internet & Social Media | 26.77× | ||
| 04 | Prefabricated building | Home & Garden | 17.12× | ||
| 05 | Nicholas Hoult | Movies & TV | 11.48× | ||
| 06 | Zootopia | Movies & TV | 9.87× | ||
| 07 | John Krasinski | Movies & TV | 9.44× | ||
| 08 | Iran | Travel & Leisure | 8.92× | ||
| 09 | Nina Dobrev | Movies & TV | 8.79× | ||
| 10 | Graphic novel | Literature | 8.30× | ||
| 11 | Superhero fiction | Literature | 7.66× | ||
| 12 | Robert Redford | Movies & TV | 6.63× | ||
| 13 | Bruce Willis | Movies & TV | 5.03× | ||
| 14 | Superman | Movies & TV | 4.60× | ||
| 15 | Batman | Movies & TV | 4.09× | ||
| 16 | Stranger Things | Movies & TV | 3.11× | ||
| 17 | Vue Cinemas | Movies & TV | 2.97× | ||
| 18 | Wikipedia | Internet & Social Media | 2.75× | ||
| 19 | EBay | Shopping | 2.25× | ||
| 20 | Breaking news | Movies & TV | 2.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.83× | |
| Individualism | JOY | 1.55× | |
| Tradition | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.68× | |
| Design Affinity | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Peacemaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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