Breaking news Audience in United Kingdom
Breaking news has an estimated audience of 14,610,861 people in United Kingdom. 54.7% are female, 45.3% are male, average age 46.0. Top regions: England, North West, South East. Top brand affinities: Local news, Argo (2012 film), National Lottery (Ireland), Transport, Toolstation.
The average Breaking news fan in United Kingdom is 46.0 years old, balanced, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Local news, Argo (2012 film), National Lottery (Ireland), with strongest over-indexing on Local news (19.66× the country average). Demographically, the Breaking news audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Video game
Demographics of Breaking news fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 46.0 |
| Estimated audience size | 14,610,861 |
Audience persona
The typical Breaking news fan in United Kingdom is balanced, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Local news.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,958,146 | 0.85× |
| North West | 2,127,651 | 1.36× |
| South East | 1,771,804 | 0.9× |
| South West | 1,581,490 | 1.32× |
| Scotland | 1,507,709 | 1.15× |
| East of England | 1,299,160 | 0.97× |
| East Midlands | 1,266,670 | 1.23× |
| Greater London | 1,219,229 | 0.64× |
| Yorkshire and the Humber | 943,759 | 0.8× |
| North East | 605,592 | 1.07× |
| West Midlands | 440,733 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local news | 19.66× | News |
| Argo (2012 film) | 1.94× | Movies & TV |
| National Lottery (Ireland) | 4.08× | Games |
| Transport | 3.32× | Cars & Mobility |
| Toolstation | 3.58× | Home & Garden |
| Mobile phones | 2.76× | Technology & Electronics |
| Training | 3.18× | Sports |
| Next (TV series) | 1.71× | Movies & TV |
| Finance | 3.03× | Business & Career |
| Premier Inn | 2.81× | Travel & Leisure |
| Gala Bingo | 3.77× | Games |
| Halfords | 2.88× | Cars & Mobility |
| Shelter Dogs | 5.18× | Pets & Animals |
| Travelodge | 3.28× | Travel & Leisure |
| Road | 3.32× | Travel & Leisure |
| Google Maps | 2.77× | Internet & Social Media |
| Mobile app | 2.25× | Technology & Electronics |
| Companies House | 2.85× | Politics & Society |
| Postcode lottery | 3.9× | Games |
| Electronics | 2.96× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.23 |
| Family Orientation | CONSERVATISM | 1.12 |
| Indulgence | JOY | 1.1 |
| Convenience Orientation | PREMIUM | 1.06 |
| Travelling | THRILL | 0.95 |
| Luxury Orientation | PREMIUM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
See Breaking news audiences in other countries
More Video game audiences in United Kingdom
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- Crossword (7,357,905)
- Housekeeping (6,063,504)
- EA Sports FC (5,482,197)
Frequently asked questions
How many fans does Breaking news have in United Kingdom?
Breaking news has an estimated audience of 14,610,861 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Breaking news fans?
54.7% of Breaking news fans are female, 45.3% are male, with an average age of 46.0 years.
Which brands do Breaking news fans like most?
Breaking news fans show strongest brand affinity for Local news (19.66×), Argo (2012 film) (1.94×), and National Lottery (Ireland) (4.08×) over the country average.
Where do Breaking news fans live in United Kingdom?
Breaking news fans in United Kingdom are most concentrated in England (reach 10,958,146), North West (reach 2,127,651), and South East (reach 1,771,804). These three regions account for the largest share of the active audience.
What other brands do Breaking news fans also like?
Beyond Breaking news itself, the audience over-indexes on Argo (2012 film) (1.94×), National Lottery (Ireland) (4.08×), Transport (3.32×), and Toolstation (3.58×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.