A data profile of the people who buy, follow and care about Breaking news in Spain — modelled from more than twelve digital signal sources. Breaking news has an estimated audience of 4,197,856 people in Spain.
Breaking news has an estimated audience of 4,197,856 people in Spain. 58.2% are female, 41.8% are male, average age 48.0. Top brand affinities: Loterías y Apuestas del Estado, Broadcast journalism, Local news, Electronic funds transfer, House music.
Top brand affinities include Loterías y Apuestas del Estado, Broadcast journalism, Local news, with strongest over-indexing on Loterías y Apuestas del Estado (5.77× the country average).
Demographically, the Breaking news audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Risk Appetite, Healthy Lifestyle.
The typical Breaking news fan in Spain is more female, around 48.0 years old, with strong Risk Appetite tendencies and a notable affinity for Loterías y Apuestas del Estado.
The key figures that characterise the Breaking news profile in Spain.
58.2% are female, 41.8% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 48.0 |
| Estimated audience size | 4,197,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 42% |
of the worldwide Breaking news audience comes from Spain.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Breaking news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pakistan Zindabad | Politics & Society | 26.41× | ||
| 02 | Broadcast journalism | Movies & TV | 12.88× | ||
| 03 | TUI | Travel & Leisure | 11.93× | ||
| 04 | Local news | News | 11.67× | ||
| 05 | Spring break | Travel & Leisure | 9.77× | ||
| 06 | Mobile gambling | Games | 8.45× | ||
| 07 | Blackjack | Games | 8.27× | ||
| 08 | Electronic funds transfer | Business & Career | 8.03× | ||
| 09 | Roulette | Games | 7.38× | ||
| 10 | Mobile home | Cars & Mobility | 6.02× | ||
| 11 | Obituary | Literature | 5.95× | ||
| 12 | Loterías y Apuestas del Estado | Games | 5.77× | ||
| 13 | Wind turbine | Home & Garden | 5.51× | ||
| 14 | House music | Music & Radio | 4.70× | ||
| 15 | Building | Home & Garden | 4.56× | ||
| 16 | Últimas Noticias | News | 4.26× | ||
| 17 | Rural tourism | Travel & Leisure | 4.14× | ||
| 18 | Jazz music | Music & Radio | 3.52× | ||
| 19 | Italy | Travel & Leisure | 3.43× | ||
| 20 | YouTube | Movies & TV | 2.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 3.20× | |
| Healthy Lifestyle | BALANCE | 2.65× | |
| Individualism | JOY | 2.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.55× | |
| Quality Awareness | PREMIUM | 0.69× | |
| Extroversion | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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