A data profile of the people who buy, follow and care about Breaking news in India — modelled from more than twelve digital signal sources. Breaking news has an estimated audience of 19,019,192 people in India.
Breaking news has an estimated audience of 19,019,192 people in India. 26.0% are female, 74.0% are male, average age 33.8. Top brand affinities: Local news, Aaj Tak, News broadcasting, Bhojpuri language, Corruption awareness.
Top brand affinities include Local news, Aaj Tak, News broadcasting, with strongest over-indexing on Local news (2.99× the country average).
Demographically, the Breaking news audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Need for Security, Social Media Usage.
The typical Breaking news fan in India is more male, around 33.8 years old, with strong Need for Security tendencies and a notable affinity for Local news.
The key figures that characterise the Breaking news profile in India.
26.0% are female, 74.0% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 33.8 |
| Estimated audience size | 19,019,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Breaking news audience comes from India.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Breaking news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Corruption awareness | Politics & Society | 5.03× | ||
| 02 | Local news | News | 2.99× | ||
| 03 | State school | Kids & Family | 2.84× | ||
| 04 | Chaupal, Himachal Pradesh | Travel & Leisure | 2.67× | ||
| 05 | Public broadcasting | Movies & TV | 2.55× | ||
| 06 | India News | News | 2.30× | ||
| 07 | News24 | News | 2.26× | ||
| 08 | Amar Ujala | News | 2.21× | ||
| 09 | Punjab Kesari | News | 2.20× | ||
| 10 | Election | Politics & Society | 2.17× | ||
| 11 | Hindustan | Politics & Society | 2.10× | ||
| 12 | Navbharat Times | News | 2.06× | ||
| 13 | Bhojpuri language | Politics & Society | 1.98× | ||
| 14 | Zee News | Movies & TV | 1.98× | ||
| 15 | Dainik Bhaskar | News | 1.92× | ||
| 16 | Dainik Jagran | News | 1.82× | ||
| 17 | Hema Malini | Movies & TV | 1.79× | ||
| 18 | Aaj Tak | Movies & TV | 1.78× | ||
| 19 | ABP News | Movies & TV | 1.75× | ||
| 20 | News broadcasting | Business & Career | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.94× | |
| Social Media Usage | JOY | 0.80× | |
| Community Orientation | OPEN | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.31× | |
| Luxury Orientation | PREMIUM | 0.38× | |
| Design Affinity | PREMIUM | 0.38× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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