A data profile of the people who buy, follow and care about Election in India — modelled from more than twelve digital signal sources. Election has an estimated audience of 7,569,840 people in India.
Election has an estimated audience of 7,569,840 people in India. 18.2% are female, 81.8% are male, average age 34.2. Top brand affinities: Political science, Breaking news, Hindustan, Politics, Democracy.
Top brand affinities include Political science, Breaking news, Hindustan, with strongest over-indexing on Political science (4.3× the country average).
Demographically, the Election audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Election fan in India is more male, around 34.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Political science.
The key figures that characterise the Election profile in India.
18.2% are female, 81.8% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 18.2% |
| Male | 81.8% |
| Average age | 34.2 |
| Estimated audience size | 7,569,840 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Election audience comes from India.
| Country | Share |
|---|---|
| United States | 27.5% |
| India | 6.6% |
| Brazil | 5.5% |
The strongest cross-interests of the Election audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political science | Business & Career | 4.30× | ||
| 02 | Democracy | Politics & Society | 3.71× | ||
| 03 | Max Verstappen | Sports | 3.43× | ||
| 04 | Hindustan | Politics & Society | 3.42× | ||
| 05 | Fertilizer | Home & Garden | 3.03× | ||
| 06 | Volunteering | Politics & Society | 2.23× | ||
| 07 | Real property | Home & Garden | 2.20× | ||
| 08 | Breaking news | Movies & TV | 2.17× | ||
| 09 | Philanthropy | Arts & Culture | 2.16× | ||
| 10 | Activism | Politics & Society | 2.14× | ||
| 11 | Innovation | Business & Career | 2.04× | ||
| 12 | Anthropology | Business & Career | 2.02× | ||
| 13 | Wikipedia | Internet & Social Media | 2.00× | ||
| 14 | Young's | Food & Beverages | 1.95× | ||
| 15 | Himalayas | Travel & Leisure | 1.91× | ||
| 16 | Local news | News | 1.77× | ||
| 17 | Politics | Politics & Society | 1.73× | ||
| 18 | Psychology | Business & Career | 1.66× | ||
| 19 | Instant messaging | Internet & Social Media | 1.57× | ||
| 20 | Dogs | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Career Orientation | POWER | 1.52× | |
| Sustainability | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.57× | |
| Luxury Orientation | PREMIUM | 0.63× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Election. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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