A data profile of the people who buy, follow and care about Fertilizer in India — modelled from more than twelve digital signal sources. Fertilizer has an estimated audience of 3,201,321 people in India.
The average Fertilizer fan in India is 32.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Herbicide, Ajit Pawar, Agronomy, with strongest over-indexing on Herbicide (20.19× the country average).
Demographically, the Fertilizer audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Fertilizer fan in India is more male, around 32.2 years old, with strong Need for Security tendencies and a notable affinity for Herbicide.
The key figures that characterise the Fertilizer profile in India.
17.9% are female, 82.1% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 17.9% |
| Male | 82.1% |
| Average age | 32.2 |
| Estimated audience size | 3,201,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Fertilizer audience comes from India.
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 7.4% |
| India | 5.1% |
Where the Fertilizer audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Odisha | ~50K | 1.59× | |
| 02 | Andhra Pradesh | ~60K | 1.51× | |
| 03 | Telangana | ~60K | 1.36× | |
| 04 | Madhya Pradesh | ~80K | 1.25× | |
| 05 | Karnataka | ~100K | 1.21× | |
| 06 | Chhattisgarh | ~20K | 1.17× | |
| 07 | Tripura | ~5K | 1.12× | |
| 08 | Tamil Nadu | ~80K | 1.06× | |
| 09 | Assam | ~30K | 1.06× | |
| 10 | Gujarat | ~90K | 1.02× | |
| 11 | Nagaland | ~2K | 1.01× | |
| 12 | Maharashtra | ~200K | 1.00× | |
| 13 | Meghalaya | ~3K | 0.98× | |
| 14 | Arunachal Pradesh | ~2K | 0.97× | |
| 15 | Uttar Pradesh | ~100K | 0.93× | |
| 16 | Uttarakhand | ~10K | 0.93× | |
| 17 | Jammu and Kashmir | ~10K | 0.92× | |
| 18 | Himachal Pradesh | ~10K | 0.91× | |
| 19 | Goa | ~3K | 0.91× | |
| 20 | Mizoram | ~2K | 0.90× | |
| 21 | Sikkim | ~1K | 0.90× | |
| 22 | West Bengal | ~90K | 0.89× | |
| 23 | Bihar | ~60K | 0.89× | |
| 24 | Manipur | ~4K | 0.89× | |
| 25 | Punjab (region) | ~40K | 0.87× | |
| 26 | Jharkhand | ~20K | 0.87× | |
| 27 | Rajasthan | ~60K | 0.80× | |
| 28 | Kerala | ~40K | 0.78× | |
| 29 | Haryana | ~30K | 0.74× |
The strongest cross-interests of the Fertilizer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Herbicide | Home & Garden | 20.19× | ||
| 02 | Crop yield | Home & Garden | 20.06× | ||
| 03 | Natural farming | Food & Beverages | 11.98× | ||
| 04 | Agronomy | Home & Garden | 8.58× | ||
| 05 | Agricultural machinery | Cars & Mobility | 6.84× | ||
| 06 | Dairy farming | Food & Beverages | 6.82× | ||
| 07 | Agricultural science | Business & Career | 6.42× | ||
| 08 | Animal husbandry | Politics & Society | 6.25× | ||
| 09 | Farmer | Home & Garden | 5.93× | ||
| 10 | Agribusiness | Politics & Society | 5.32× | ||
| 11 | Ajit Pawar | Politics & Society | 5.08× | ||
| 12 | Tractor | Cars & Mobility | 5.02× | ||
| 13 | Indian Bank | Business & Career | 4.20× | ||
| 14 | Punjab National Bank | Business & Career | 4.19× | ||
| 15 | Dharmendra | Movies & TV | 2.67× | ||
| 16 | Breaking news | Movies & TV | 2.31× | ||
| 17 | Agriculture | Business & Career | 2.28× | ||
| 18 | International Chamber of Commerce | Business & Career | 2.18× | ||
| 19 | Asia Cup | Sports | 2.02× | ||
| 20 | Education | Business & Career | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.19× | |
| Healthy Lifestyle | BALANCE | 1.68× | |
| Patriotism | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Extroversion | THRILL | 0.60× | |
| Pet Ownership | JOY | 0.64× |
Fertilizer has an estimated audience of 3,201,321 people in India, concentrated in Maharashtra and Uttar Pradesh.
17.9% of Fertilizer fans are female, 82.1% are male, with an average age of 32.2 years.
Fertilizer fans show strongest brand affinity for Herbicide (20.19×), Ajit Pawar (5.08×), and Agronomy (8.58×) over the country average.
Fertilizer fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~100K), and Karnataka (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Fertilizer itself, the audience over-indexes on Ajit Pawar (5.08×), Agronomy (8.58×), Dharmendra (2.67×), and Animal husbandry (6.25×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Fertilizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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