Rascasse Audience Intelligence

Asia Cup Audience in India

A data profile of the people who buy, follow and care about Asia Cup in India — modelled from more than twelve digital signal sources. Asia Cup has an estimated audience of 43,513,256 people in India.

#3among Event in India#5in Sports

The average Asia Cup fan in India is 27.2 years old, more male, and lives primarily in West Bengal.

The audience is concentrated in West Bengal, Maharashtra, Uttar Pradesh.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Asia Cup profile in India.

Audience size
43.5M
in India
Gender
9.6%♀
90.4% male
Age
27.2
average years
Country rank
#18
Event in India
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Asia Cup fans

9.6% are female, 90.4% are male, average age 27.2.

Fig. 02

Gender split

9.6%
Female
90.4%
Male
Demographic split for Asia Cup audience in India
MetricValue
Female9.6%
Male90.4%
Average age27.2
Estimated audience size43,513,256
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Asia Cup audience in India
Age bracketShare%
16-1948%
20-2929%
30-3917%
40-496%
50+1%
Fig. 04

Worldwide distribution

72.7%

of the worldwide Asia Cup audience comes from India.

Worldwide audience distribution share by country for Asia Cup
CountryShare
India72.7%
United Arab Emirates7.2%
United States6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asia Cup audience in India is strongest.

Fig. 05

Top regions by affinity

Asia Cup fans by region: top regions in India
#RegionReachAffinity×
01Odisha~900K1.90×
02West Bengal~2.5M1.75×
03Jammu and Kashmir~300K1.46×
04Assam~600K1.30×
05Goa~60K1.24×
06Gujarat~1.5M1.17×
07Chhattisgarh~300K1.14×
08Bihar~1M1.13×
09Tripura~70K1.13×
10Rajasthan~1M1.10×
11Maharashtra~2.5M1.08×
12Tamil Nadu~1M1.04×
13Jharkhand~400K1.04×
14Madhya Pradesh~800K1.02×
15Punjab (region)~600K1.01×
16Uttar Pradesh~2M1.00×
17Karnataka~1M0.96×
18Telangana~600K0.95×
19Uttarakhand~200K0.92×
20Kerala~600K0.87×
21Himachal Pradesh~100K0.84×
22Arunachal Pradesh~20K0.83×
23Haryana~500K0.81×
24Andhra Pradesh~400K0.80×
25Sikkim~10K0.76×
26Meghalaya~30K0.60×
27Nagaland~20K0.60×
28Manipur~20K0.42×
29Mizoram~5K0.16×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Asia Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Asia Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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