A data profile of the people who buy, follow and care about Pro Kabaddi in India — modelled from more than twelve digital signal sources. Pro Kabaddi has an estimated audience of 13,299,635 people in India.
Pro Kabaddi has an estimated audience of 13,299,635 people in India. 26.7% are female, 73.3% are male, average age 27.2. Top brand affinities: Maria Sharapova, Australian Open, Novak Djokovic, Shane Warne, Andy Murray.
Top brand affinities include Maria Sharapova, Australian Open, Novak Djokovic, with strongest over-indexing on Maria Sharapova (44.45× the country average).
Demographically, the Pro Kabaddi audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Pro Kabaddi fan in India is more male, around 27.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Maria Sharapova.
The key figures that characterise the Pro Kabaddi profile in India.
26.7% are female, 73.3% are male, average age 27.2.
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 27.2 |
| Estimated audience size | 13,299,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 30% | |
| 30-39 | 13% | |
| 40-49 | 4% | |
| 50+ | 3% |
of the worldwide Pro Kabaddi audience comes from India.
| Country | Share |
|---|---|
| India | 89.4% |
| Singapore | 1.8% |
| United Arab Emirates | 1.4% |
The strongest cross-interests of the Pro Kabaddi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maria Sharapova | Sports | 44.45× | ||
| 02 | Andy Murray | Sports | 35.94× | ||
| 03 | Australian Open | Sports | 26.53× | ||
| 04 | Shane Warne | Sports | 22.45× | ||
| 05 | Novak Djokovic | Sports | 15.37× | ||
| 06 | International Olympic Committee | Sports | 11.46× | ||
| 07 | Chess.com | Sports | 4.20× | ||
| 08 | Young's | Food & Beverages | 3.67× | ||
| 09 | Music download | Technology & Electronics | 3.37× | ||
| 10 | Israel | Travel & Leisure | 3.09× | ||
| 11 | Afghanistan | Travel & Leisure | 2.30× | ||
| 12 | Gambling | Games | 1.73× | ||
| 13 | England cricket team | Sports | 1.71× | ||
| 14 | Rohit Sharma | Sports | 1.69× | ||
| 15 | Kolkata Knight Riders | Sports | 1.66× | ||
| 16 | FIFA World Cup | Sports | 1.61× | ||
| 17 | India national cricket team | Sports | 1.59× | ||
| 18 | Virat Kohli | Sports | 1.53× | ||
| 19 | Chennai Super Kings | Sports | 1.53× | ||
| 20 | Online games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.30× | |
| Indulgence | JOY | 1.23× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.49× | |
| Design Affinity | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pro Kabaddi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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