A data profile of the people who buy, follow and care about Indian Premier League in India — modelled from more than twelve digital signal sources. Indian Premier League has an estimated audience of 94,505,502 people in India.
The average Indian Premier League fan in India is 30.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include India national cricket team, Virat Kohli, Cricket, with strongest over-indexing on India national cricket team (1.54× the country average).
Demographically, the Indian Premier League audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Indian Premier League fan in India is more male, around 30.0 years old, with strong Social Media Usage tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Indian Premier League profile in India.
23.0% are female, 77.0% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 30.0 |
| Estimated audience size | 94,505,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 33% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Indian Premier League audience comes from India.
| Country | Share |
|---|---|
| India | 70.3% |
| United States | 3.0% |
| China | 2.9% |
Where the Indian Premier League audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Odisha | ~1.5M | 1.61× | |
| 02 | Karnataka | ~3.5M | 1.50× | |
| 03 | Madhya Pradesh | ~2.5M | 1.37× | |
| 04 | West Bengal | ~4M | 1.35× | |
| 05 | Tamil Nadu | ~3M | 1.30× | |
| 06 | Bihar | ~2.5M | 1.26× | |
| 07 | Chhattisgarh | ~800K | 1.25× | |
| 08 | Assam | ~1M | 1.22× | |
| 09 | Telangana | ~1.5M | 1.20× | |
| 10 | Goa | ~100K | 1.20× | |
| 11 | Rajasthan | ~2.5M | 1.13× | |
| 12 | Andhra Pradesh | ~1.5M | 1.12× | |
| 13 | Maharashtra | ~5M | 1.11× | |
| 14 | Uttar Pradesh | ~5M | 1.11× | |
| 15 | Kerala | ~1.5M | 1.11× | |
| 16 | Gujarat | ~3M | 1.09× | |
| 17 | Jharkhand | ~900K | 1.09× | |
| 18 | Tripura | ~100K | 0.96× | |
| 19 | Punjab (region) | ~1M | 0.93× | |
| 20 | Himachal Pradesh | ~300K | 0.92× | |
| 21 | Jammu and Kashmir | ~400K | 0.89× | |
| 22 | Uttarakhand | ~400K | 0.88× | |
| 23 | Haryana | ~900K | 0.76× | |
| 24 | Arunachal Pradesh | ~40K | 0.62× | |
| 25 | Sikkim | ~20K | 0.59× | |
| 26 | Meghalaya | ~50K | 0.50× | |
| 27 | Nagaland | ~30K | 0.47× | |
| 28 | Manipur | ~40K | 0.36× | |
| 29 | Mizoram | ~7K | 0.11× |
The strongest cross-interests of the Indian Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virat Kohli | Sports | 1.89× | ||
| 02 | Fantasy cricket | Sports | 1.79× | ||
| 03 | Fantasy sport | Sports | 1.74× | ||
| 04 | Option (finance) | Business & Career | 1.73× | ||
| 05 | Hardik Pandya | Sports | 1.72× | ||
| 06 | Card games | Games | 1.71× | ||
| 07 | Cricket | Sports | 1.68× | ||
| 08 | Telugu language | Politics & Society | 1.66× | ||
| 09 | STAR Sports | Movies & TV | 1.65× | ||
| 10 | Stock | Business & Career | 1.63× | ||
| 11 | Rajasthan Royals | Sports | 1.58× | ||
| 12 | Cricket World Cup | Sports | 1.58× | ||
| 13 | Tamil cinema | Movies & TV | 1.56× | ||
| 14 | Rohit Sharma | Sports | 1.56× | ||
| 15 | Kolkata Knight Riders | Sports | 1.55× | ||
| 16 | Royal Challengers Bangalore | Sports | 1.55× | ||
| 17 | India national cricket team | Sports | 1.54× | ||
| 18 | Rummy | Games | 1.54× | ||
| 19 | Chennai Super Kings | Sports | 1.53× | ||
| 20 | Chennai | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.19× | |
| Career Orientation | POWER | 1.18× | |
| Need for Security | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Patriotism | CONSERVATISM | 0.81× |
Indian Premier League has an estimated audience of 94,505,502 people in India, concentrated in Maharashtra and Uttar Pradesh.
23.0% of Indian Premier League fans are female, 77.0% are male, with an average age of 30.0 years.
Indian Premier League fans show strongest brand affinity for India national cricket team (1.54×), Virat Kohli (1.89×), and Cricket (1.68×) over the country average.
Indian Premier League fans in India are most concentrated in Maharashtra (reach ~5M), Uttar Pradesh (reach ~5M), and West Bengal (reach ~4M). These three regions account for the largest share of the active audience.
Beyond Indian Premier League itself, the audience over-indexes on Virat Kohli (1.89×), Cricket (1.68×), Chennai Super Kings (1.53×), and Rajasthan Royals (1.58×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Indian Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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